By cogni-work
B2B marketing content engine bridging cogni-trends strategic themes (GTM paths) and cogni-portfolio propositions into channel-ready content. Supports thought leadership, demand generation, lead generation, sales enablement, and ABM across markets with configurable brand voice. Bilingual DE/EN.
Generate account-based marketing content (account plans, personalized emails, executive briefings)
Build a multi-channel campaign with touch sequences and timeline
Generate or update the editorial content calendar
Build the content matrix (market × GTM path × content type) with format recommendations
Generate demand generation content (LinkedIn posts, SEO articles, carousels, video scripts)
You adapt existing marketing content to different channels and formats. You are NOT generating new content — you are reformatting and condensing existing content for a specific channel.
You are a B2B marketing content writer specializing in technology and consulting sectors. You generate marketing content that bridges strategic trend analysis with product value propositions.
You research keyword opportunities and competitor content for B2B marketing in technology sectors. Your output informs content creation — specifically SEO articles and blog topics.
Resume a cogni-marketing project session by showing current status, content gaps, campaign progress, and recommended next actions. Use this skill when the user asks to 'resume marketing', 'continue marketing', 'marketing status', 'where was I with marketing', 'what's next for marketing', 'pick up marketing', or wants to re-enter a marketing project from a previous session — even if they don't say 'resume' explicitly.
Initialize a cogni-marketing project by discovering cogni-trends and cogni-portfolio sources, configuring brand voice, and selecting markets with GTM paths. Use this skill when the user asks to 'set up marketing', 'create a marketing project', 'initialize marketing', 'start marketing content', 'configure brand', 'marketing setup', or wants to begin creating marketing content for a portfolio — even if they don't say 'setup' explicitly.
Generate account-based marketing content (account plans, personalized email sequences, executive briefings) tailored to specific named accounts using portfolio customer data and TIPS strategic themes. Use this skill when the user asks to 'create an account plan', 'personalized outreach', 'ABM content', 'executive briefing', 'account-based', 'target specific account', 'personalized campaign', 'named account marketing', or wants content tailored to individual companies or decision-makers — even if they don't say 'ABM' explicitly.
Build multi-channel marketing campaigns that orchestrate content across touchpoints with day-based timelines. Use this skill when the user asks to 'build a campaign', 'create a campaign', 'launch campaign', 'multi-channel campaign', 'campaign plan', 'orchestrate content', 'campaign timeline', 'touch sequence', or wants to bundle content pieces into a coordinated marketing initiative — even if they don't say 'campaign' explicitly.
Generate and manage an editorial content calendar with publication dates, channel assignments, and cadence tracking. Use this skill when the user asks to 'create a content calendar', 'editorial calendar', 'publication schedule', 'when to publish', 'content cadence', 'plan publications', 'schedule content', or wants to organize content pieces into a time-based publishing plan — even if they don't say 'calendar' explicitly.
Uses power tools
Uses Bash, Write, or Edit tools
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Open-source plugins for consulting, sales, and marketing on Claude Code. 12 AGPL-3.0 plugins that automate the research-heavy, methodology-driven work behind B2B deliverables — trend scouting, portfolio positioning, sales pitches, content creation, visual production, and source verification.
Each plugin implements an established framework (Corporate Visions, Double Diamond, TIPS, IS/DOES/MEANS) rather than general-purpose text generation. Outputs include inline citations, structured data models, and quality gates. Every deliverable follows a reproducible methodology you can inspect and override.
Plugin ecosystem architecture — edit source:
assets/architecture.excalidraw
12 plugins organized around eight capability areas. Each area handles a distinct part of the consulting-to-delivery workflow; plugins within an area share data formats and can be used independently or together.
cogni-research runs 5-25 parallel web research agents to produce multi-section reports with inline citations — from a basic 3,000-word scan to recursive deep-research trees of 15,000 words. Five report types (basic, detailed, deep, outline, resource), three source modes (web, local documents, hybrid), and a structural review loop before finalization. 3 skills and 8 agents.
"Write a detailed research report on AI regulation in the EU with IEEE citations"
→ Plugin guide · Research to Report workflow
cogni-trends scouts industry trends across four TIPS dimensions with bilingual DE/EN web research, producing 60 scored trend candidates per run using multi-framework analysis (TIPS, Ansoff, Rogers, CRAAP). The value-modeler consolidates candidates into 3-7 investment themes with solution blueprints. Reusable industry catalogs accumulate knowledge across engagements. Purpose-built for DACH markets with curated German institutional sources (VDMA, BITKOM, Fraunhofer). 6 skills and 9 agents.
"Scout trends for the automotive industry, then model investment themes from the results"
→ Plugin guide · Trends to Solutions workflow
cogni-portfolio structures products, features, and target markets into market-specific value propositions using IS/DOES/MEANS messaging. 18 skills handle the full positioning lifecycle — from TAM/SAM/SOM market sizing and competitive analysis through three-layer quality assessment to export-ready proposals and workbooks. Eight industry taxonomies (ICT, SaaS, FinTech, HealthTech, MarTech, Industrial Tech, Professional Services, Open Source) classify your portfolio automatically. 18 skills and 17 agents.
"Set up a portfolio for our cloud monitoring product targeting mid-market SaaS companies in DACH"
cogni-marketing bridges portfolio propositions and trend themes into channel-ready content across 16 formats — blogs, LinkedIn articles, whitepapers, battle cards, email nurtures, video scripts, and more. A 3D content matrix (market x GTM path x content type) tracks coverage gaps. cogni-copywriting polishes any document for executive readability using 7 messaging frameworks (BLUF, Pyramid, SCQA, STAR, PSB, FAB, Inverted Pyramid) and runs 5 parallel stakeholder personas to catch blind spots. cogni-narrative transforms structured content into executive narratives using 8 story arc frameworks with quality scoring (0-100, A-F grades). Together: 18 skills and 8 agents.
"Generate thought leadership content for the AI automation theme across LinkedIn and blog formats"
→ Plugin guide: cogni-marketing · Content Pipeline workflow
cogni-sales generates account-specific pitches using the Corporate Visions Why Change methodology — four research phases (Why Change, Why Now, Why You, Why Pay) each backed by a dedicated web research agent. Outputs a sales-presentation.md and sales-proposal.md with sequential citations. Works in two modes: customer mode for named accounts with company-specific research, or segment mode for reusable market-vertical pitches. 1 skill and 4 agents.
"Create a Why Change pitch for Siemens Manufacturing based on our managed services portfolio"
→ Plugin guide · Portfolio to Pitch workflow
npx claudepluginhub cogni-work/insight-wave --plugin cogni-marketingGenerate multi-page customer websites from portfolio, marketing, trend, and research content produced by other insight-wave plugins. Assembles a deployable static site with shared navigation, theming, and responsive HTML.
Central help hub for the insight-wave ecosystem. Interactive courses (12-course curriculum), plugin discovery, cross-plugin workflow guides, troubleshooting, quick-reference cheatsheets, and GitHub issue filing.
Professional copywriting toolkit providing document polishing with messaging frameworks (BLUF, Pyramid, SCQA, STAR, PSB, FAB, Inverted Pyramid), stakeholder review via parallel persona Q&A, readability optimization, sales enhancement (Power Positions), multi-language support, JSON field polishing via the copy-json adapter, and arc contract audit against cogni-narrative.
Strategic trend scouting and reporting pipeline. Combines the Smarter Service Trendradar (4-dimension structure) with the TIPS content framework (Trends, Implications, Possibilities, Solutions). Bilingual trend scouting, investment theme modeling, evidence-backed CxO reports, and reusable industry catalogs. DACH-focused, EN/DE.
Story arc-driven narrative transformation. Transforms research syntheses and structured content into compelling executive narratives using 8 story arc frameworks including TIPS-native trend panorama, theme-thesis for investment theme narratives, and JTBD portfolio for buyer-job-centric portfolio narratives. Includes narrative review scoring and derivative format adaptation.
20+ proven marketing, copywriting, and product skills for founders, marketers, and business owners
Create content, plan campaigns, and analyze performance across marketing channels. Maintain brand voice consistency, track competitors, and report on what's working.
📢 Marketing Executive — Demand Generation Expert & Campaign Strategist
Comprehensive UI/UX design plugin for mobile (iOS, Android, React Native) and web applications with design systems, accessibility, and modern patterns
Multi-model consensus engine integrating OpenAI Codex CLI, Gemini CLI, and Claude CLI for collaborative code review and problem-solving.
Ultra-compressed communication mode. Cuts ~75% of tokens while keeping full technical accuracy by speaking like a caveman.