By cogni-work
Professional copywriting toolkit providing document polishing with messaging frameworks (BLUF, Pyramid, SCQA, STAR, PSB, FAB, Inverted Pyramid), stakeholder review via parallel persona Q&A, readability optimization, sales enhancement (Power Positions), multi-language support, JSON field polishing via the copy-json adapter, and arc contract audit against cogni-narrative.
Polish markdown documents for executive readability using McKinsey Pyramid Principle, or polish text fields inside JSON files via the copy-json adapter
Review a document through parallel stakeholder persona simulation with Q&A feedback and automatic improvement
Audit cogni-copywriting's arc-preservation references against cogni-narrative's upstream arc definitions. Detects missing arcs, heading mismatches, word target drift, technique inconsistencies, localization gaps, and validation rule conflicts (like H2 count rules that would reject valid narratives). Use whenever the user mentions "audit arc sync", "check copywriter arcs", "narrative drift check", "compare arcs upstream", "are arcs up to date", "arc contract check", "will copywriter break on this arc", or any question about whether cogni-copywriting references match cogni-narrative definitions — even if they don't say "audit" explicitly. Also use proactively after cogni-narrative version bumps.
Adapter skill that polishes text fields inside JSON files by extracting them, delegating to the copywriter skill for polishing, and writing the polished text back. Use when the user wants to polish, improve, or copywrite text inside a JSON file — plugin descriptions, IS/DOES/MEANS propositions, category names, claim statements, or any string fields in structured JSON data. Triggers include "polish JSON", "copywrite marketplace.json", "improve descriptions in plugin.json", "polish fields in JSON", or any /copywrite invocation targeting a .json file with --fields.
This skill should be used when the user wants to review a document from different stakeholder perspectives, simulate how different audiences would read a document, or get multi-perspective feedback before distribution. Common triggers include "review document as stakeholder", "stakeholder review", "reader review", "read as executive", "review from technical perspective", "does this document work for [audience]", "get feedback on this document", "what would [role] think of this", "check if this is ready for stakeholders", or "simulate different readers".
Polish, rewrite, or create business documents (memos, briefs, reports, proposals, one-pagers, executive summaries, emails, blog posts, business letters) using professional messaging frameworks (BLUF, McKinsey Pyramid, SCQA, STAR, PSB, FAB) and persuasion techniques (number plays, power words, rhetorical devices). Use this skill when the user asks to polish a document, improve writing, make something more readable, restructure a brief, apply BLUF or Pyramid Principle, rewrite for executives, strengthen messaging, create a proposal, write a one-pager, clean up a report, or apply any named messaging framework. Also handles German documents (Wolf Schneider style), arc-aware narrative polishing (cogni-narrative arcs with arc_id), and IS/DOES/MEANS sales messaging. Even simple requests like "make this better" about a markdown file should trigger this skill.
Uses power tools
Uses Bash, Write, or Edit tools
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Open-source plugins for consulting, sales, and marketing on Claude Code. 12 AGPL-3.0 plugins that automate the research-heavy, methodology-driven work behind B2B deliverables — trend scouting, portfolio positioning, sales pitches, content creation, visual production, and source verification.
Each plugin implements an established framework (Corporate Visions, Double Diamond, TIPS, IS/DOES/MEANS) rather than general-purpose text generation. Outputs include inline citations, structured data models, and quality gates. Every deliverable follows a reproducible methodology you can inspect and override.
Plugin ecosystem architecture — edit source:
assets/architecture.excalidraw
12 plugins organized around eight capability areas. Each area handles a distinct part of the consulting-to-delivery workflow; plugins within an area share data formats and can be used independently or together.
cogni-research runs 5-25 parallel web research agents to produce multi-section reports with inline citations — from a basic 3,000-word scan to recursive deep-research trees of 15,000 words. Five report types (basic, detailed, deep, outline, resource), three source modes (web, local documents, hybrid), and a structural review loop before finalization. 3 skills and 8 agents.
"Write a detailed research report on AI regulation in the EU with IEEE citations"
→ Plugin guide · Research to Report workflow
cogni-trends scouts industry trends across four TIPS dimensions with bilingual DE/EN web research, producing 60 scored trend candidates per run using multi-framework analysis (TIPS, Ansoff, Rogers, CRAAP). The value-modeler consolidates candidates into 3-7 investment themes with solution blueprints. Reusable industry catalogs accumulate knowledge across engagements. Purpose-built for DACH markets with curated German institutional sources (VDMA, BITKOM, Fraunhofer). 6 skills and 9 agents.
"Scout trends for the automotive industry, then model investment themes from the results"
→ Plugin guide · Trends to Solutions workflow
cogni-portfolio structures products, features, and target markets into market-specific value propositions using IS/DOES/MEANS messaging. 18 skills handle the full positioning lifecycle — from TAM/SAM/SOM market sizing and competitive analysis through three-layer quality assessment to export-ready proposals and workbooks. Eight industry taxonomies (ICT, SaaS, FinTech, HealthTech, MarTech, Industrial Tech, Professional Services, Open Source) classify your portfolio automatically. 18 skills and 17 agents.
"Set up a portfolio for our cloud monitoring product targeting mid-market SaaS companies in DACH"
cogni-marketing bridges portfolio propositions and trend themes into channel-ready content across 16 formats — blogs, LinkedIn articles, whitepapers, battle cards, email nurtures, video scripts, and more. A 3D content matrix (market x GTM path x content type) tracks coverage gaps. cogni-copywriting polishes any document for executive readability using 7 messaging frameworks (BLUF, Pyramid, SCQA, STAR, PSB, FAB, Inverted Pyramid) and runs 5 parallel stakeholder personas to catch blind spots. cogni-narrative transforms structured content into executive narratives using 8 story arc frameworks with quality scoring (0-100, A-F grades). Together: 18 skills and 8 agents.
"Generate thought leadership content for the AI automation theme across LinkedIn and blog formats"
→ Plugin guide: cogni-marketing · Content Pipeline workflow
cogni-sales generates account-specific pitches using the Corporate Visions Why Change methodology — four research phases (Why Change, Why Now, Why You, Why Pay) each backed by a dedicated web research agent. Outputs a sales-presentation.md and sales-proposal.md with sequential citations. Works in two modes: customer mode for named accounts with company-specific research, or segment mode for reusable market-vertical pitches. 1 skill and 4 agents.
"Create a Why Change pitch for Siemens Manufacturing based on our managed services portfolio"
→ Plugin guide · Portfolio to Pitch workflow
npx claudepluginhub cogni-work/insight-wave --plugin cogni-copywritingB2B marketing content engine bridging cogni-trends strategic themes (GTM paths) and cogni-portfolio propositions into channel-ready content. Supports thought leadership, demand generation, lead generation, sales enablement, and ABM across markets with configurable brand voice. Bilingual DE/EN.
Central help hub for the insight-wave ecosystem. Interactive courses (12-course curriculum), plugin discovery, cross-plugin workflow guides, troubleshooting, quick-reference cheatsheets, and GitHub issue filing.
Strategic trend scouting and reporting pipeline. Combines the Smarter Service Trendradar (4-dimension structure) with the TIPS content framework (Trends, Implications, Possibilities, Solutions). Bilingual trend scouting, investment theme modeling, evidence-backed CxO reports, and reusable industry catalogs. DACH-focused, EN/DE.
Generate multi-page customer websites from portfolio, marketing, trend, and research content produced by other insight-wave plugins. Assembles a deployable static site with shared navigation, theming, and responsive HTML.
Story arc-driven narrative transformation. Transforms research syntheses and structured content into compelling executive narratives using 8 story arc frameworks including TIPS-native trend panorama, theme-thesis for investment theme narratives, and JTBD portfolio for buyer-job-centric portfolio narratives. Includes narrative review scoring and derivative format adaptation.
Capture client voice, generate variations, gate output through approval workflows, stay employed in the AI era
Structured 7-phase copywriting process for landing pages, ads, emails, and taglines. Human writes, AI coaches through Harry Dry's Three Laws, Sullivan's craft principles, and Wiebe's Money Words.
Stefan Georgi's RMBC methodology as executable agent skills for direct response copywriting
20+ proven marketing, copywriting, and product skills for founders, marketers, and business owners
Writing domain plugin - Content analysis, idea generation, and writing-kit workflow
Complete creative writing suite with 10 specialized agents covering the full writing process: research gathering, character development, story architecture, world-building, dialogue coaching, editing/review, outlining, content strategy, believability auditing, and prose style/voice analysis. Includes genre-specific guides, templates, and quality checklists.