RMBC Skills
Stefan Georgi's RMBC methodology as agent skills.
Works with Claude Code, Claude Desktop, OpenAI, Cursor, Windsurf, and any Agent Skills-compatible platform.
About Stefan Georgi
Stefan Georgi is a world-class direct response copywriter with $700M+ in attributed client results. He created the RMBC Method — the most widely taught framework for writing high-converting copy — and runs Copy Accelerator Pro, an elite mastermind for top-performing copywriters and media buyers.
What Are RMBC Skills?
RMBC stands for Research, Mechanism, Brief, Copy — the four phases of Stefan's proven copywriting method. These skills encode that methodology as executable tools that any AI agent can run, bringing structured DR copywriting expertise into your AI workflows.
Instead of generic "write me an ad" prompts, RMBC Skills give agents the same frameworks Stefan uses: deep ingredient research, mechanism-driven differentiation, hook generation from proven archetypes, and copy auditing against direct response fundamentals.
How Skills Work Together
rmbc-context is the foundational hub — it loads automatically and provides every other skill with Stefan's core methodology, terminology, and quality standards.
Every copy-generation skill enforces 5 quality gates that were validated through blind A/B testing (+17pp improvement over ungated output, 83% blind preference rate):
- Specificity gate — every claim must include a number, name, or timeframe
- Mechanism quantification — mechanism references must cite a specific data point
- Audience journey — copy must reference where the reader IS (what they've tried, what's failed)
- Proof diversity — 2+ proof types required (testimonial, statistical, authority, case study)
- Objection handling — 2+ objections addressed with concrete responses
Available Skills (42)
Benchmark-Tested (3 skills)
Directly tested across multiple niches with automated grading and blind human evaluation. These are the flagship skills with the strongest quality evidence.
| Skill | What It Does | Tested Niches | Improved vs Original |
|---|
hook-battery | Generates 10 hooks across 5 psychological trigger types | Berberine supplement, Creatine fitness | 100% vs 100% (both strong) |
email-promo | Promotional email with A/B subject lines, objection handling, ROI math | Copywriting course, Budgeting app | 88% vs 50% (+38pp) |
copy-rewrite | Audits then rewrites underperforming copy section-by-section | Berberine email, SaaS landing page | 88% vs 75% (+13pp) |
Copy Generation — Full Quality Gates (24 skills)
All 5 quality gates applied. Same gate architecture as the benchmark-tested skills above, but not yet individually graded. These produce customer-facing copy.
| Skill | What It Does |
|---|
advertorial-writer | Long-form advertorial copy (editorial-style ads) |
bonus-stack | Bonus stack copy that increases perceived offer value |
broadcast-email | Non-promotional broadcast emails (newsletters, updates) |
cart-abandonment-flow | Multi-email cart recovery sequences |
checkout-abandonment | Checkout abandonment recovery copy |
email-retention-sequences | Post-purchase retention email sequences |
fb-ad-copy | Facebook/Meta ad copy (primary text, headlines, descriptions) |
guarantee-writer | Risk-reversal guarantee copy |
lander-copy | Full landing page copy (hero, body, CTA, FAQ) |
lead-writer | Lead magnet and lead generation copy |
offer-stack | Offer stack construction with price anchoring |
order-form-cro | Order form copy optimized for conversion |
pdp-ecomm-template | Product detail page copy for e-commerce |
post-purchase-sequence | Post-purchase onboarding and upsell sequences |
reengagement-sequence | Win-back sequences for lapsed customers |
scarcity-urgency | Scarcity and urgency copy elements |
soap-opera-sequence | Story-driven email sequences (Andre Chaperon style) |
thank-you-page | Thank-you / confirmation page copy with next-step CTA |
ugc-brief | UGC creator briefs for testimonial-style content |
upsell-script | Post-purchase upsell page scripts |
upsell-sequence-writer | Multi-touch upsell email sequences |
vsl-script | Video sales letter scripts (long-form) |
webinar-registration-copy | Webinar registration page copy |
welcome-sequence | Welcome/onboarding email sequences |
Strategy & Planning — Partial Gates (11 skills)
4 of 5 quality gates (no objection handling — these produce strategic output, not customer-facing copy). Specificity, mechanism quantification, audience journey, and proof diversity still enforced.
