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Generate RMBC-structured advertorial and native ad copy that reads like editorial content but drives direct response conversions.
How this skill is triggered — by the user, by Claude, or both
Slash command
/rmbc-skills:advertorial-writersonnetThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Generate advertorial copy that looks and feels like editorial content but sells. Advertorials are the bridge between paid traffic and a sales page — the prospect clicks an ad, lands on what looks like a news article or blog post, and by the end they're ready to buy. The key tension: it must feel editorial (not salesy) while still deploying RMBC persuasion structure. Traffic source context matte...
Generate advertorial copy that looks and feels like editorial content but sells. Advertorials are the bridge between paid traffic and a sales page — the prospect clicks an ad, lands on what looks like a news article or blog post, and by the end they're ready to buy. The key tension: it must feel editorial (not salesy) while still deploying RMBC persuasion structure. Traffic source context matters — native ad platforms (Taboola, Outbrain) have different compliance and style requirements than social traffic.
| Input | Required | Description |
|---|---|---|
product_description | Yes | What the product is, what it does, key features/ingredients/components |
target_audience | Yes | Who the prospect is — demographics, pain points, desires, sophistication level |
angle | Yes | The editorial angle — the "news peg" or story that frames the product (e.g., "new study reveals...", "local mom discovers...") |
traffic_source | Yes | One of: native (Taboola/Outbrain), facebook, google, email, organic |
key_mechanism | No | The product's unique mechanism (output from /mechanism-ideation) |
tone | No | One of: news, personal_story, investigative, listicle (default: personal_story) |
Read rmbc-context/SKILL.md to load RMBC framework definitions. Advertorials deploy RMBC through an editorial lens — the Research phase becomes "reporting," the Mechanism becomes the "discovery," and the Brief structures the narrative arc.
Based on tone input:
| Format | Structure | Best For |
|---|---|---|
| News | Headline → dateline → discovery → expert quotes → mechanism → product mention → CTA | Health, finance, tech |
| Personal Story | "I" narrative → problem → failed attempts → discovery → results → recommendation | Weight loss, beauty, self-improvement |
| Investigative | Question headline → industry exposé → hidden truth → mechanism → solution → CTA | Supplements, skincare, finance |
| Listicle | Number headline → tips/facts → mechanism woven in → product as #1 solution → CTA | Broad audiences, social traffic |
Structure (all formats):
Verify against traffic source requirements:
Flag any lines that may trigger platform rejection.
## Advertorial: [Headline]
**Angle:** [editorial angle]
**Format:** [news | personal_story | investigative | listicle]
**Traffic Source:** [platform]
**Word Count:** ~X,XXX
---
**[Byline]** | [Date]
[Full advertorial copy with section markers]
---
## Compliance Notes
- [Any flagged lines or platform-specific concerns]
- [Suggested disclaimer text if needed]
## A/B Test Variants
### Headline Variant A
[Original headline]
### Headline Variant B
[Alternative headline — different angle or hook type]
### Lead Variant
[Alternative opening paragraph]
Must read like real editorial content — if it obviously reads as an ad, it fails
No product mention in the first 30% of copy
Mechanism section must educate, not pitch
CTA must feel like a natural next step, not a hard close
Headline must work as a native ad thumbnail — curiosity-driven, not salesy
Social proof must be framed editorially (interviews, case studies) not as testimonial blocks
Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)
/mechanism-ideation to develop the mechanism "discovery"/hook-battery for headline and angle options/unified-research-synthesizer for audience language and data points/lander-copy/rmbc-copy-auditGenerated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join
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