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From cogni-marketing
Generate account-based marketing content (account plans, personalized email sequences, executive briefings) tailored to specific named accounts using portfolio customer data and TIPS strategic themes. Use this skill when the user asks to 'create an account plan', 'personalized outreach', 'ABM content', 'executive briefing', 'account-based', 'target specific account', 'personalized campaign', 'named account marketing', or wants content tailored to individual companies or decision-makers — even if they don't say 'ABM' explicitly.
How this skill is triggered — by the user, by Claude, or both
Slash command
/cogni-marketing:abmThis skill is limited to the following tools:
The summary Claude sees in its skill listing — used to decide when to auto-load this skill
Generate hyper-personalized content for specific named accounts. ABM content spans the full funnel — from awareness through decision — but is customized to one company's situation, challenges, and decision-makers. It's the highest-effort, highest-conversion content type.
Generate hyper-personalized content for specific named accounts. ABM content spans the full funnel — from awareness through decision — but is customized to one company's situation, challenges, and decision-makers. It's the highest-effort, highest-conversion content type.
customers/{market}.json → named_customers[])| Parameter | Required | Description |
|---|---|---|
| market | Yes | Market slug |
| account | Yes | Named account slug or company name |
| gtm_path | No | GTM path theme ID (if omitted, recommend based on account fit) |
| format | No | account-plan, personalized-email, executive-briefing, custom-landing-page. If omitted, ask |
marketing-project.json — brand, languageIf GTM path not specified, analyze which themes are most relevant to this account:
Recommended GTM paths for {account_name}:
1. AI-Driven Predictive Maintenance — HIGH fit (they posted 3 maintenance engineer roles last month)
2. Cloud-Native Transformation — MEDIUM fit (still on-premises based on job postings)
Structure:
Structure:
Each email: subject line (personalized), preview text, body (reference company by name), CTA, sender (specific person, not brand).
Structure:
This is a meeting prep document — designed to be read in 3 minutes before a CxO meeting.
Account-specific landing page copy:
Write to content/abm/{market}--{account-slug}--{format}.md with frontmatter.
Additional frontmatter for ABM:
account:
name: "Acme Manufacturing GmbH"
slug: "acme-manufacturing"
contacts: ["CTO: Dr. Weber", "VP Engineering: Müller"]
research_date: 2026-03-14
Update content-strategy.json.
Generated: {format} for {account_name}
File: content/abm/{filename}
Next steps:
- Review account research accuracy before sending
- Personalize further with account-specific case study: /lead-gen --format whitepaper
- Create visual briefing deck: /cogni-visual:story-to-slides {file_path}
- Add to CRM as activity
npx claudepluginhub cogni-work/insight-wave --plugin cogni-marketingBuild and refine ideal customer profiles (ICPs) and buyer personas with pain points, motivations, and messaging guidance. Use this skill whenever someone needs to define their target buyer, create buyer personas, refine their ICP, understand a specific buyer type, says "who should we be selling to", "build a buyer persona for [role]", "define our ICP", "what does a [title] care about", or when developing messaging for a specific audience. Also trigger when someone mentions ideal customer profile, buyer journey, persona development, customer segmentation, or target market definition.
Guides enterprise account planning and execution, including MEDDICC qualification, stakeholder management, mutual action plans (MAPs), and deal health tracking via 'stale MAP equals dead deal' rule. Use for complex sales cycles over 60 days.