technical-product-gtm

Technical Product GTM Skills

11 go-to-market skills for AI and technical founders — positioning, pricing, partnerships, enterprise sales, PLG, AI GTM, and board communication.

Built for founders from Seed through Series D, plus GTM leaders and operators scaling technical products. Not theory — frameworks from real GTM motions, with the failures included.

Works with Claude Code, OpenAI Codex, Cursor, Windsurf, Antigravity and any agent that supports the Agent Skills spec.

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Install

Claude Code (Direct)

git clone https://github.com/beingsmit/technical-product-gtm.git
cp -r technical-product-gtm/skills/* .claude/skills/

Claude Code (Plugin Marketplace — coming soon)

/plugin marketplace add beingsmit/technical-product-gtm
/plugin install technical-product-gtm@technical-product-gtm

GitHub Copilot

Skills are available in github/awesome-copilot — search for gtm- in the skills directory.

Other Agents

Copy the skills/ folder into your agent's skills directory. Each skill is self-contained — one folder, one SKILL.md, no dependencies.

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Skills

Finding Your Position

Skill	You Need This When...
positioning-strategy	Your messaging sounds like every competitor and conversion is weak despite strong awareness
technical-product-pricing	You're debating usage-based vs seat-based, or your enterprise customers are paying $15K for $200K+ of value
ai-gtm	Prospects keep asking "will this replace my team?" and your demo-to-close rate is under 10%

Building the GTM Machine

Skill	You Need This When...
partnership-architecture	You have 12 partners, 3 want to tier up, and you're not sure which ones actually drive revenue
developer-ecosystem	Nobody's building on your API and your "developer community" is a Slack with 200 lurkers
product-led-growth	You're running PLG and sales-led in parallel and don't know which one to kill
0-to-1-launch	You're launching into a new market and need your first 50 customers without a brand

Scaling the Company

Skill	You Need This When...
enterprise-account-planning	Your deal is 8 weeks in, POC went great, champion loves you — and procurement just went silent
enterprise-onboarding	Your champion stopped responding at Week 4 and you're watching a $200K deal drift toward churn
operating-cadence	Your leadership team runs on vibes — no shared metrics, unclear decision rights, meetings that produce no outcomes

Board & Investor

Skill	You Need This When...
board-and-investor-communication	You missed the quarter and need to walk into the board meeting with a plan, not an excuse

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What's Inside Each Skill

Every SKILL.md includes frameworks with specific decision criteria (not principles — actual thresholds), decision trees for the judgment calls that stall most teams, the mistakes that look reasonable but kill deals, stories from real GTM motions where things went wrong before they went right, and quick-reference checklists you can use in the next 30 minutes.

Examples of what you'll find: A PLG vs sales-led test where sales won 10x on revenue. A 3x enterprise price increase with zero customer loss. A press launch with 50K impressions that generated 12 signups. The single word change ("autonomous" → "teammate") that shifted enterprise deal progression. The Week 4 ghosting pattern that kills 30% of enterprise deals. The certification wedge that turned a product from "nice to have" to "required."

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Quality

Skills tested against real-world scenarios with blind baseline comparison:

	With Skill	Baseline	Delta
partnership-architecture (6 evals)	9.3/10	7.5/10	+1.8

Full methodology and per-eval breakdown in skills/partnership-architecture/test-results.md.

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Contributing

Found a gap? Have a framework that's battle-tested? Open an issue or PR. See CONTRIBUTING.md.

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License

MIT — free to use, modify, and distribute.

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Built by Smit Patel — 15 years in startups, starting at 17. Track record of joining early at companies that win: HubSpot (IPO), ToutApp (acquired by Marketo), UpGuard ($120M+ raised), Datadog (IPO), Postman ($5.6B). These skills are the frameworks I wish I'd had on day one at each company.

Version: 3.0.0