Technical Product GTM Skills
11 go-to-market skills for AI and technical founders — positioning, pricing, partnerships, enterprise sales, PLG, AI GTM, and board communication.
Built for founders from Seed through Series D, plus GTM leaders and operators scaling technical products. Not theory — frameworks from real GTM motions, with the failures included.
Works with Claude Code, OpenAI Codex, Cursor, Windsurf, Antigravity and any agent that supports the Agent Skills spec.
Install
Claude Code (Direct)
git clone https://github.com/beingsmit/technical-product-gtm.git
cp -r technical-product-gtm/skills/* .claude/skills/
Claude Code (Plugin Marketplace — coming soon)
/plugin marketplace add beingsmit/technical-product-gtm
/plugin install technical-product-gtm@technical-product-gtm
GitHub Copilot
Skills are available in github/awesome-copilot — search for gtm- in the skills directory.
Other Agents
Copy the skills/ folder into your agent's skills directory. Each skill is self-contained — one folder, one SKILL.md, no dependencies.
Skills
Finding Your Position
| Skill | You Need This When... |
|---|
| positioning-strategy | Your messaging sounds like every competitor and conversion is weak despite strong awareness |
| technical-product-pricing | You're debating usage-based vs seat-based, or your enterprise customers are paying $15K for $200K+ of value |
| ai-gtm | Prospects keep asking "will this replace my team?" and your demo-to-close rate is under 10% |
Building the GTM Machine
| Skill | You Need This When... |
|---|
| partnership-architecture | You have 12 partners, 3 want to tier up, and you're not sure which ones actually drive revenue |
| developer-ecosystem | Nobody's building on your API and your "developer community" is a Slack with 200 lurkers |
| product-led-growth | You're running PLG and sales-led in parallel and don't know which one to kill |
| 0-to-1-launch | You're launching into a new market and need your first 50 customers without a brand |
Scaling the Company
| Skill | You Need This When... |
|---|
| enterprise-account-planning | Your deal is 8 weeks in, POC went great, champion loves you — and procurement just went silent |
| enterprise-onboarding | Your champion stopped responding at Week 4 and you're watching a $200K deal drift toward churn |
| operating-cadence | Your leadership team runs on vibes — no shared metrics, unclear decision rights, meetings that produce no outcomes |
Board & Investor
| Skill | You Need This When... |
|---|
| board-and-investor-communication | You missed the quarter and need to walk into the board meeting with a plan, not an excuse |
What's Inside Each Skill
Every SKILL.md includes frameworks with specific decision criteria (not principles — actual thresholds), decision trees for the judgment calls that stall most teams, the mistakes that look reasonable but kill deals, stories from real GTM motions where things went wrong before they went right, and quick-reference checklists you can use in the next 30 minutes.
Examples of what you'll find: A PLG vs sales-led test where sales won 10x on revenue. A 3x enterprise price increase with zero customer loss. A press launch with 50K impressions that generated 12 signups. The single word change ("autonomous" → "teammate") that shifted enterprise deal progression. The Week 4 ghosting pattern that kills 30% of enterprise deals. The certification wedge that turned a product from "nice to have" to "required."
Quality
Skills tested against real-world scenarios with blind baseline comparison:
| With Skill | Baseline | Delta |
|---|
| partnership-architecture (6 evals) | 9.3/10 | 7.5/10 | +1.8 |
Full methodology and per-eval breakdown in skills/partnership-architecture/test-results.md.
Contributing
Found a gap? Have a framework that's battle-tested? Open an issue or PR. See CONTRIBUTING.md.
License
MIT — free to use, modify, and distribute.
Built by Smit Patel — 15 years in startups, starting at 17. Track record of joining early at companies that win: HubSpot (IPO), ToutApp (acquired by Marketo), UpGuard ($120M+ raised), Datadog (IPO), Postman ($5.6B). These skills are the frameworks I wish I'd had on day one at each company.
Version: 3.0.0
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