marketing-resume

Marketing Resume

Purpose

Re-enter an existing marketing project, display comprehensive status, and recommend the highest-priority next action. Designed for multi-session workflows where the user returns after days or weeks.

Workflow

Step 1: Discover Projects

Glob for **/marketing-project.json in the working directory. If multiple found, present list and ask user to select. If one found, load automatically.

Step 2: Status Assessment

Read all project files and compute:

1. Project health:

   • Sources connected: ✅/❌ for portfolio and TIPS
   • Markets configured: count
   • GTM paths mapped: count
   • Brand configured: ✅/❌

2. Content strategy status:

   • Strategy defined: ✅/❌
   • Total planned pieces: count
   • Generated pieces: count (by scanning content/ directories)
   • Coverage percentage: overall and per market

3. Campaign status:

   • Active campaigns: count
   • Campaign phase: attract/engage/convert
   • Content gaps blocking campaigns: list

4. Calendar status:

   • Calendar exists: ✅/❌
   • Upcoming deadlines: next 7 days
   • Overdue items: any with past dates still in "planned" status

Step 3: Present Dashboard Summary

cogni-marketing: {project_name}
  Brand: {brand_name} | Language: {language}
  Portfolio: {portfolio_path} | TIPS: {tips_path}

Markets & Coverage:
  mid-market-saas-dach:     ████████░░ 78% (14/18 pieces)
  enterprise-mfg-dach:      ████░░░░░░ 40% (6/15 pieces)

Campaigns:
  ai-pred-q2:               Phase 2/3 (Engage) — 8 touchpoints done, 4 remaining
  cloud-native-awareness:   Phase 1/3 (Attract) — just started

Content by Type:
  Thought Leadership:  5/6  ████████░░
  Demand Generation:   8/12 ██████░░░░
  Lead Generation:     3/8  ████░░░░░░
  Sales Enablement:    2/5  ███░░░░░░░
  ABM:                 2/2  ██████████

Calendar:
  ⚠️ 2 items overdue (linkedin-post Apr 10, email-nurture Apr 12)
  📅 Next: blog publication Apr 15

Step 4: Recommend Next Action

Based on priority logic:

1. Overdue content → Highest priority. "Generate the overdue LinkedIn post for campaign X."
2. Campaign blockers → Content gaps blocking the next campaign phase. "Generate whitepaper to unblock Phase 2 of ai-pred-q2."
3. Lowest coverage market → "Enterprise-mfg-dach is at 40% — start with thought leadership blog."
4. Funnel gaps → "You have 8 awareness pieces but only 2 decision pieces — generate battle cards."
5. New content from strategy → Next item in priority sequence from content-strategy.

Present as:

Recommended next action:
  /lead-gen --market mid-market-saas-dach --gtm-path ai-predictive-maintenance --format whitepaper
  Reason: Campaign ai-pred-q2 enters Phase 2 (Engage) next week and needs the whitepaper as the gated asset.

Other options:
  - /demand-gen --market enterprise-mfg-dach (boost lowest-coverage market)
  - /content-calendar --update (mark overdue items)
  - /marketing-dashboard (refresh visual overview)

Step 5: Source Freshness Check

Check if upstream data has changed since last session:

• Portfolio: compare portfolio.json updated timestamp vs. marketing-project.json updated
• TIPS: compare tips-value-model.json updated timestamp

If upstream changed:

⚠️ Portfolio updated since last session (new propositions added).
   Consider re-running /content-strategy to incorporate new messaging.

⚠️ TIPS value model updated (re-anchored solutions).
   New GTM path opportunities may be available.