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Generate RMBC-structured webinar/VSL registration page copy. Short, punchy, mobile-optimized registration pages for high-ticket funnels — optimized for registrations, not sales.
How this skill is triggered — by the user, by Claude, or both
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/rmbc-skills:webinar-registration-copysonnetThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Generate registration page copy for webinars and VSL funnels selling $997-$5000+ offers. Registration pages are NOT sales pages — they must be short, punchy, and mobile-first. The goal is a single action: register. Every word that doesn't drive registration gets cut. The mechanism creates enough curiosity to register without revealing the full solution (as demonstrated in the Dillon Bandhes / C...
Generate registration page copy for webinars and VSL funnels selling $997-$5000+ offers. Registration pages are NOT sales pages — they must be short, punchy, and mobile-first. The goal is a single action: register. Every word that doesn't drive registration gets cut. The mechanism creates enough curiosity to register without revealing the full solution (as demonstrated in the Dillon Bandhes / Calvin Tran RMBC II examples).
| Input | Required | Description |
|---|---|---|
webinar_topic | Yes | What the webinar/VSL teaches or reveals |
target_audience | Yes | Who this is for — specific ICP with pain points |
key_outcome | Yes | The primary transformation or result promised |
presenter_name | Yes | Name and brief credential of the presenter |
date_time | No | When the event happens (creates urgency) |
traffic_source | No | One of: meta, native, organic, email, affiliate — determines pre-sell level |
Read rmbc-context/SKILL.md for RMBC quality dimensions. Registration copy uses all four phases compressed: Research (audience awareness), Mechanism (curiosity angle), Brief (structural decisions), Copy (final output).
Traffic source determines how much the page must do:
| Source | Pre-sell needed | Page approach |
|---|---|---|
email | Low — they know you | Headline + 3 bullets + CTA |
organic | Low-medium — intent exists | Headline + subhead + 3-4 bullets + CTA |
meta / native | Medium — cold but targeted | Full structure: headline + subhead + 5 bullets + proof + CTA + urgency |
affiliate | High — borrowed trust | Full structure + presenter credibility section |
Default to meta if no source specified.
From webinar_topic and key_outcome, create a mechanism tease that:
Generate all seven output sections (see Output Format). Apply these constraints:
Provide 3 headline variations using different angles:
Specify stacking order, font sizing guidance, and thumb-zone CTA placement for mobile-first rendering.
## Webinar Registration Page: [Topic]
**Audience:** [target_audience]
**Traffic source:** [source or "meta (default)"]
**Pre-sell level:** [low | medium | high]
---
### Headline
[Primary headline]
### Subheadline
[Supporting line]
### What You'll Discover
- [Bullet 1]
- [Bullet 2]
- [Bullet 3]
- [Bullet 4 — if needed]
- [Bullet 5 — if needed]
### Your Host
[Presenter name + 1-2 line credential/result]
### Registration CTA
[Button text] + [supporting micro-copy if needed]
### Urgency Element
[Date-specific, seat limit, or replay policy]
### Mobile Layout Notes
[Stacking order, sizing, CTA placement guidance]
---
### Headline Variations
1. **Outcome:** [variation]
2. **Curiosity:** [variation]
3. **Contrarian:** [variation]
---
> Generated using RMBC framework by Stefan Georgi.
> Learn more: [copyaccelerator.com/join](https://copyaccelerator.com/join)
Total copy fits on one mobile screen above the fold (headline + subhead + CTA visible without scrolling)
Every bullet creates an open loop — if it reveals the answer, rewrite it
Zero jargon the target audience wouldn't immediately understand
Headline passes the "would I stop scrolling?" test
CTA is specific to the action, not generic
No bullet exceeds one line on a mobile screen (~60 characters)
Urgency element is real or omitted — never fabricated
Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)
/unified-research-synthesizer first for audience research/mechanism-ideation for the curiosity angle/hook-battery for headline variations/rmbc-copy-auditGenerated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join
npx claudepluginhub coleschaffer/copywritingskills-rmbcThis skill covers two related use cases: (1) Creating high-converting webinar registration and event landing pages, and (2) Repurposing webinar recordings into multiple content assets including blog posts, social media, email sequences, and sales materials. Use when users need to build webinar pages or convert webinar content into multi-channel marketing materials.
Builds a self-contained HTML webinar registration page with countdown timer, speaker bio, agenda, and email capture form. Supports live events and evergreen funnels.
Generates a 4-6 page webinar funnel: registration, confirmation, webinar room, and offer pages with email sequence. Drives signups for educational sales webinars ($297-$2,000+ products).