From gtm-skills
This skill covers two related use cases: (1) Creating high-converting webinar registration and event landing pages, and (2) Repurposing webinar recordings into multiple content assets including blog posts, social media, email sequences, and sales materials. Use when users need to build webinar pages or convert webinar content into multi-channel marketing materials.
How this skill is triggered — by the user, by Claude, or both
Slash command
/gtm-skills:webinar-content-and-eventsThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Read bootstrap context before asking questions: `strategy/brand.md` for brand, audience, offer, channels, tools, constraints, and metrics; `about/me.md` for personal voice; `content/ideas.md` and `content/calendar.md` for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to `content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md`, and route d...
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
This skill combines two capabilities:
Write high-converting webinar registration landing pages using successful webinar marketing principles from Mike Filsaime (Webinar Control), Andy Jenkins (Webinar Genesis), Russell Brunson (Perfect Webinar), and Jason Fladlien (One-To-Many).
Headline:
Subheadline:
Date/Time Widget:
Primary CTA:
Visual:
3-5 Value-Driven Promises:
Examples:
Authority Building:
Andy Jenkins "Contrarian Hook":
Testimonials:
Elements:
CTA Placement:
CTA Copy:
Form Fields:
Thank You Page:
Confirmation Email:
Reminder Sequence:
When generating webinar slides (slide deck assets), output using this JSON structure.
CRITICAL: Use the advanced slide types (split_image, big_number, full_image_overlay, grid_features) to create a World Class visual experience.
{
"slides": [
{
"id": "slide-1",
"type": "full_image_overlay",
"title": "Webinar Title Here",
"subtitle": "The Promise or Big Idea",
"imageUrl": "https://source.unsplash.com/...",
"notes": "Welcome everyone. Today we are going to cover..."
},
{
"id": "slide-2",
"type": "split_image",
"title": "About Your Host",
"content": [
"10 years experience in [Industry]",
"Helped 500+ clients achieve [Result]",
"Featured in Forbes, Inc, and Entrepreneur"
],
"imageUrl": "https://source.unsplash.com/...",
"imagePosition": "right",
"notes": "Let me introduce myself. I started out just like you..."
},
{
"id": "slide-3",
"type": "big_number",
"number": "83%",
"label": "Increase in Revenue",
"description": "Average result for clients using this method",
"notes": "Look at this number. This isn't a fluke. This is what happens when..."
},
{
"id": "slide-4",
"type": "grid_features",
"title": "What You'll Learn",
"features": [
{ "title": "Secret #1", "description": "How to [Outcome] without [Pain]", "icon": "🔓" },
{ "title": "Secret #2", "description": "The [Method] for [Result]", "icon": "🚀" },
{ "title": "Secret #3", "description": "Why [Old Way] fails", "icon": "💡" }
],
"notes": "We have three big secrets to cover today. First..."
},
{
"id": "slide-5",
"type": "value_stack",
"title": "Everything You're Getting Today",
"items": [
{ "name": "Main Product", "value": "$997" },
{ "name": "Bonus #1", "value": "$297", "isBonus": true }
],
"totalValue": "$1,294",
"yourPrice": "$497",
"notes": "When you join today, you're not just getting the course..."
}
],
"metadata": {
"title": "Webinar Presentation Title",
"theme": "dark",
"transition": "slide",
"brandColors": {
"primary": "#7B61FF",
"secondary": "#5AC8FA",
"accent": "#E061FF"
}
}
}
Slide Types Available:
full_image_overlay - (Preferred for Openers/Breaks) Text over full-screen background image.split_image - (Preferred for Bios/Case Studies) Text on one side, image on other.big_number - (Preferred for Stats) Massive number focus for data/ROI.grid_features - (Preferred for Agendas/Bonuses) 3-column card grid.value_stack - Offer pricing presentation.cta - Call to action slides.quote - Testimonials with attribution.bullets - Simple lists (Use sparingly).two_column - Simple text columns.Slide Design Rules:
notes field with 50-100 words of script for the presenter.split_image, big_number, and full_image_overlay.imageUrl or imagePrompt for all image slides.notes.Turn one webinar into 20+ pieces of content across multiple channels.
Input Processing:
Content Generation:
Blog Post Series (3-5 posts)
Social Media Assets
Email Sequence (5-7 emails)
Sales Enablement
Visual Content Ideas
Additional Assets
Content Analysis
Audience Segmentation
Content Mapping
Webinar Topic → Content Types → Distribution Channels → Timeline
Asset Creation Priority
Produce a repurposing plan covering:
See references/repurposing-templates.md for full fill-in-the-blank templates for each asset type.
Week 1: Twitter thread + thank you email (Day 1) → LinkedIn post 1 + Instagram carousel (Day 2) → Blog post 1 + Email 2 (Day 3) → Email 3 (Day 5) → TikTok clip + Email 4 (Day 7)
Week 2: Blog post 2 (Day 8) → Email 5 + Twitter thread 2 (Day 10) → Infographic (Day 12) → Email 6 + LinkedIn post 3 (Day 14)
Week 3: Blog post 3 → Quote graphics series → FAQ post → Video clips to YouTube
Evergreen: Repurpose top posts monthly, update blog posts quarterly
Metrics to Monitor:
Optimization Opportunities:
Estimated Total Time: 3.5 hours for immediate assets Total Content Pieces from 1 Webinar: 25+ assets
For Webinar Registration Pages:
For Content Repurposing:
references/webinar-formulas.md - Proven webinar frameworksnpx claudepluginhub manojbajaj95/claude-gtm-plugin --plugin gtm-skillsPlans webinars from concept to post-event follow-up, creating content structure, promotion strategy, registration optimization, and measurement framework.
Generate RMBC-structured webinar/VSL registration page copy. Short, punchy, mobile-optimized registration pages for high-ticket funnels — optimized for registrations, not sales.
Generates timestamped webinar scripts with slide notes, presenter cues, and replay email sequences. Activates on requests for webinar script, live presentation, or teach-to-sell.