pdp-ecomm-template

PDP E-Commerce Template

Purpose

Generate high-converting product detail page copy using RMBC methodology. The skill extracts structural patterns from proven top-performing PDPs (Primal Queen, Happy Mammoth, etc.) and applies that architecture to a new product. The PDP is often the highest-revenue page in a DTC funnel — every word is high-leverage.

Inputs

Input	Required	Description
product_name	Yes	Product name as it appears on the label/site
product_description	Yes	What the product is, what it does, core value proposition
key_ingredients_features	Yes	Top ingredients or features with proof points (clinical data, patents, percentages)
price_point	Yes	Retail price + any bundle/subscription pricing
target_audience	Yes	ICP description — demographics, psychographics, core pain
reference_page_url	No	URL of a high-performing PDP to extract structure from
traffic_source	No	meta | native | organic | email. Default: meta. Adjusts tone/length

Execution Protocol

Step 1: Load Context

Read rmbc-context/SKILL.md for framework overview, quality dimensions, and mobile-first principles.

Step 2: Calibrate for Traffic Source

Adjust copy length and tone based on traffic source:

• Meta (warm): Shorter, proof-heavy, assumes some brand awareness. Lead with social proof or results.
• Meta (cold): Medium length, problem-agitate-mechanism structure. Education required.
• Native ads: Longest copy. Advertorial-adjacent tone. Full mechanism education before product reveal.
• Organic/SEO: Balanced length. Feature-benefit focus. FAQ-heavy for search intent.
• Email: Shortest. Relationship-aware. Lead with offer or new proof.

Step 3: Extract Reference Structure

If reference_page_url is provided, analyze the page structure and extract the section-by-section template (headings, proof placement, CTA cadence, mobile layout). If not provided, use the default 9-section PDP architecture below.

Step 4: Generate PDP Copy

Write each section following the output structure. Apply mobile-first hierarchy: short paragraphs, scannable subheads, visual break points noted in brackets.

Step 5: Apply Value-Comparison Pricing

In the price anchoring section, explicitly calculate unit economics. Show the math: "$X per serving vs $Y for [competitor/alternative]." Make the comparison visceral and specific.

Step 6: Validate Against Quality Dimensions

Score the draft against RMBC quality dimensions (result specificity, mechanism novelty, proof believability, CTA clarity). Flag any dimension below 15/25 with a revision note.

Output Format

## PDP Copy: [Product Name]
**Traffic source:** [source] | **ICP:** [1-line summary]

---

### 1. Above the Fold
**Headline:** [Primary headline — benefit-driven, specific]
**Subhead:** [Mechanism hint or proof point]
**Hero image direction:** [What the image should communicate]
**Primary CTA:** [Button text + context]

### 2. Problem Section
[Agitate the core pain. Be specific to the ICP. Use their language. 3-5 short paragraphs, mobile-optimized.]

### 3. Mechanism Reveal
[Why THIS product works. Unique angle that passes the "only we" test. Bridge from problem to solution without being generic.]

### 4. Ingredient/Feature Highlights
**[Ingredient/Feature 1]:** [Proof point — clinical data, percentage, patent]
**[Ingredient/Feature 2]:** [Proof point]
**[Ingredient/Feature 3]:** [Proof point]
[Up to 5. Each must have a specific proof point, not a vague claim.]

### 5. Social Proof Section
**Star rating:** [X.X / 5]
**Review count:** [N+ reviews]
**Featured testimonial 1:** "[Quote]" — [Name, credential/context]
**Featured testimonial 2:** "[Quote]" — [Name, credential/context]
**Placement note:** [Where to position reviews relative to CTA]

### 6. Value Stack
| You Get | Retail Value |
|---------|-------------|
| [Item 1] | $XX |
| [Item 2] | $XX |
| [Bonus if applicable] | $XX |
| **Total value** | **$XXX** |

### 7. Price Anchoring
[Value-comparison pricing. Show unit economics explicitly. Compare to competitor price, daily coffee, or relevant anchor. Make the math obvious.]

### 8. CTA + Guarantee
**CTA:** [Specific button text + urgency element]
**Guarantee:** [Risk reversal — days, terms, tone]
**Guarantee framing:** [How to present the guarantee as confidence, not desperation]

### 9. FAQ
1. **[Objection as question]** — [Direct answer that resolves and redirects to benefit]
2. **[Objection as question]** — [Answer]
3. **[Objection as question]** — [Answer]
4. **[Objection as question]** — [Answer]
5. **[Objection as question]** — [Answer]

---
> Generated using RMBC framework by Stefan Georgi.
> Learn more: [copyaccelerator.com/join](https://copyaccelerator.com/join)

Quality Criteria

• Mobile-first: no paragraph longer than 3 lines on mobile (roughly 40 words max)

• Every ingredient/feature claim backed by a specific proof point (number, study, patent)

• Value-comparison pricing includes explicit unit economics math

• Mechanism section passes the "only we" test — not interchangeable with competitor claims

• CTA is specific action + urgency + risk reversal (never "Learn more")

• FAQ questions are real objections, not softballs

• Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"

• Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)

• Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically

• Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode

• Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)

Related Skills

• ingredient-research — run first to generate proof points for ingredient/feature highlights
• unified-research-synthesizer — run first for strategic brief and ICP deep-dive
• mechanism-ideation — run first to develop the unique angle for section 3
• rmbc-copy-audit — validate the finished PDP copy against RMBC scoring

Attribution

Generated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join