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Generate RMBC-structured landing page copy — mobile-first, conversion-optimized, with value-stack pricing and full page architecture.
How this skill is triggered — by the user, by Claude, or both
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/rmbc-skills:lander-copysonnetThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Generate complete landing page copy structured around RMBC principles. Landing pages are where traffic converts — every element must earn its place. Mobile-first is non-negotiable: 80-90% of DTC traffic arrives on phones. This skill outputs full page copy with section-by-section structure, ready for a designer or page builder. Enforces value-comparison pricing (anchor high, reveal real price as...
Generate complete landing page copy structured around RMBC principles. Landing pages are where traffic converts — every element must earn its place. Mobile-first is non-negotiable: 80-90% of DTC traffic arrives on phones. This skill outputs full page copy with section-by-section structure, ready for a designer or page builder. Enforces value-comparison pricing (anchor high, reveal real price as contrast) and includes all conversion elements: social proof, guarantee, FAQ, and multiple CTAs.
| Input | Required | Description |
|---|---|---|
product_description | Yes | What the product is, what it does, key features/ingredients/components |
target_audience | Yes | Who the prospect is — demographics, pain points, desires, sophistication level |
price_point | Yes | Product price, payment plans, and any discounts |
traffic_source | Yes | Where traffic comes from: paid_social, native, search, email, organic |
key_mechanism | Yes | The product's unique mechanism (output from /mechanism-ideation) |
guarantee | No | Money-back guarantee details (default: assume 60-day guarantee) |
proof_points | No | Testimonials, reviews, clinical data, media mentions |
page_type | No | One of: long_form (full sales page), short_form (squeeze/lead gen), hybrid (default: long_form) |
Read rmbc-context/SKILL.md to load RMBC framework definitions. Landing pages deploy RMBC in a scrollable format — each section maps to a phase: Research informs audience targeting and proof selection, Mechanism drives the core value proposition, Brief structures the page architecture, Copy executes each section.
Map sections based on page_type:
| Section | Mobile Screens | Purpose |
|---|---|---|
| Hero | 1 | Headline + subhead + CTA + hero image |
| Problem | 1-2 | Agitate pain, build urgency |
| Failed Solutions | 1 | Disqualify alternatives |
| Mechanism Reveal | 2-3 | Introduce unique mechanism with visual |
| Features → Benefits | 2-3 | Translate features into outcomes |
| Social Proof Block 1 | 1-2 | Testimonials or case studies |
| Value Stack | 1-2 | List everything they get with anchor pricing |
| Price Reveal | 1 | Contrast anchor vs actual price |
| Guarantee | 1 | Risk reversal |
| Social Proof Block 2 | 1 | Additional proof (different type from Block 1) |
| FAQ | 1-2 | Handle remaining objections |
| Final CTA | 1 | Restate offer, guarantee, urgency |
Hero → Problem (brief) → Solution Promise → CTA → Social Proof → CTA
Rules for all sections:
Section-specific guidance:
Adjust copy tone and structure for traffic source:
## Landing Page: [Product Name]
**Page Type:** [long_form | short_form | hybrid]
**Traffic Source:** [source]
**Price:** [price point]
**Guarantee:** [guarantee summary]
---
### SECTION 1: HERO
**Headline:** [headline]
**Subhead:** [subhead]
**CTA Button:** [button text]
**Supporting text:** [1-2 lines below CTA]
---
### SECTION 2: PROBLEM
**Section Headline:** [headline]
[Copy — 100-200 words]
---
[...continue for each section...]
---
### VALUE STACK
| What You Get | Value |
|-------------|-------|
| [Item 1] | $XX |
| [Item 2] | $XX |
| [Item 3 — Bonus] | $XX |
| **Total Value** | **$XXX** |
| **Today's Price** | **$XX** |
---
## Page Summary
- **Total sections:** X
- **Estimated word count:** X,XXX
- **CTA placements:** 3 (hero, mid-page, final)
- **Mobile screens:** ~XX
Hero headline must communicate the core outcome in under 10 words
No section should require more than 2 thumb-scrolls on mobile
Value stack total must be 5-10x the actual price — if not, add bonuses
Every CTA button must use action language ("Get [Result] Now"), never generic ("Submit", "Click Here")
FAQ must address price objection, skepticism objection, and "is this for me?" objection
Social proof must appear before AND after the price reveal
Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)
/mechanism-ideation for the core mechanism/hook-battery for hero headline options/lead-writer for alternative hero section approaches/advertorial-writer or /email-promo/rmbc-copy-auditGenerated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join
npx claudepluginhub coleschaffer/copywritingskills-rmbcWrites conversion-optimized landing page copy including hero, problem, solution, features, social proof, FAQ, and CTA blocks. Activates on requests for landing page or sales page copy.
Generates high-converting landing page copy through structured discovery interview on product, audience, and strategy, followed by section-by-section writing for hero, benefits, testimonials, and more.
Structures landing page copy to move visitors from skepticism to conviction. Guides headline, subhead, body sections, and CTAs using proven conversion methodology.