writing-landing-page-copy

Landing Page Copywriting

Copy this checklist and track progress:

Workflow Progress:
- [ ] Phase 1: Discovery interview completed
- [ ] Phase 1: Brief confirmed by user
- [ ] Phase 2: Sections selected
- [ ] Phase 3: Copy generated for all selected sections
- [ ] Phase 4: Review pass completed
- [ ] Phase 4: User approved final copy

Phase 1: Discovery Interview

Conduct a detailed interview before writing any copy. Use AskUserQuestion to gather information in 2-3 rounds.

Round 1: Product & Market

Ask these questions together:

1. Product: What is the product/service? What does it do in one sentence?
2. ICP (Ideal Customer Profile): Who is the primary buyer? (role, company size, industry)
3. Core problem: What painful problem does this solve? What happens if they do nothing?
4. Main differentiator: What makes this different from alternatives? Why would someone switch?

Round 2: Value & Proof

5. Top 3 benefits: What are the three biggest outcomes customers get? (use numbers if possible)
6. Process: How does it work? Describe the user journey in 3 steps max
7. Social proof: What credibility signals exist? (customer logos, stats, testimonials, awards)
8. Pricing model: How is it priced? Any free tier or trial?

Round 3: Strategy & Tone

9. Primary CTA goal: What action should visitors take? (sign up, book demo, start trial, buy)
10. Urgency triggers: Any legitimate scarcity? (limited seats, launch pricing, beta access)
11. Tone adjustment: Default is professional SaaS. Any preference? (bold, casual, technical, enterprise)

After gathering answers, summarize the brief back to the user for confirmation before writing.

Phase 2: Section Selection

Present the available sections and let the user choose which to generate. Default to all.

#	Section	Purpose
1	Hero	First impression - headline, subheadline, CTA
2	Trust Bar	Authority logos and social proof
3	Loss Aversion	Pain amplification before solution
4	Benefits	Outcome-focused value (rule of 3)
5	Process	How it works in 3 steps
6	Features	Technical proof and specs
7	Pricing	Plans, tiers, value framing
8	Testimonials	Social proof with specifics
9	FAQ	Objection handling
10	Final CTA	Closing push with urgency

Use AskUserQuestion with multiSelect to let the user pick sections. Offer "All sections" as the first option.

Phase 3: Write Copy

Generate each selected section following the detailed guidelines in section-guide.md.

For each section, apply the conversion psychology principles from psychology.md.

Output Format

ALWAYS use this exact structure for each section:

---

## [Section Name]

> **Psychology**: [Which principle this section leverages]

### Headline
[Main headline text]

### Subheadline / Supporting
[Supporting text]

### Body
[Section body copy]

### CTA (if applicable)
[Button text] | [Supporting microcopy]

---

Apply standard copywriting best practices: clarity over cleverness, benefit-led headlines, specific numbers and timeframes, active voice, scannable formatting, ICP-appropriate language.

Example

Discovery brief (input): Product: ShipFast, CI/CD for small teams. ICP: engineering leads at startups. Problem: slow, fragile pipelines. Differentiator: zero-config auto-detection. CTA: start free trial.

Generated Hero section (output):

---

## Hero

> **Psychology**: Self-Interest (WIIFM) + Social Proof

### Headline
Ship 3x faster without breaking production

### Subheadline / Supporting
The CI/CD platform built for teams that move fast. Set up in 5 minutes, not 5 sprints.

### CTA
Start building free | No credit card required

---

For more complete examples covering all sections, see examples.md.

Phase 4: Review & Refine

After generating all sections, run this validation:

Review Checklist:
- [ ] Tone is consistent across all sections
- [ ] All CTAs point to the same primary goal
- [ ] FAQ addresses the top 3 objections from discovery
- [ ] No section duplicates messaging from another
- [ ] Numbers/metrics are specific, not vague
- [ ] Every headline passes the "so what?" test

If issues found, revise the affected sections and re-check. Use AskUserQuestion to ask which refinements the user wants.

Additional Resources

• For detailed per-section writing guidelines, see section-guide.md
• For conversion psychology principles, see psychology.md
• For real-world copy examples, see examples.md