From landing-page
Generates high-converting landing page copy through structured discovery interview on product, audience, and strategy, followed by section-by-section writing for hero, benefits, testimonials, and more.
How this skill is triggered — by the user, by Claude, or both
Slash command
/landing-page:writing-landing-page-copyThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Copy this checklist and track progress:
Copy this checklist and track progress:
Workflow Progress:
- [ ] Phase 1: Discovery interview completed
- [ ] Phase 1: Brief confirmed by user
- [ ] Phase 2: Sections selected
- [ ] Phase 3: Copy generated for all selected sections
- [ ] Phase 4: Review pass completed
- [ ] Phase 4: User approved final copy
Conduct a detailed interview before writing any copy. Use AskUserQuestion to gather information in 2-3 rounds.
Ask these questions together:
After gathering answers, summarize the brief back to the user for confirmation before writing.
Present the available sections and let the user choose which to generate. Default to all.
| # | Section | Purpose |
|---|---|---|
| 1 | Hero | First impression - headline, subheadline, CTA |
| 2 | Trust Bar | Authority logos and social proof |
| 3 | Loss Aversion | Pain amplification before solution |
| 4 | Benefits | Outcome-focused value (rule of 3) |
| 5 | Process | How it works in 3 steps |
| 6 | Features | Technical proof and specs |
| 7 | Pricing | Plans, tiers, value framing |
| 8 | Testimonials | Social proof with specifics |
| 9 | FAQ | Objection handling |
| 10 | Final CTA | Closing push with urgency |
Use AskUserQuestion with multiSelect to let the user pick sections. Offer "All sections" as the first option.
Generate each selected section following the detailed guidelines in section-guide.md.
For each section, apply the conversion psychology principles from psychology.md.
ALWAYS use this exact structure for each section:
---
## [Section Name]
> **Psychology**: [Which principle this section leverages]
### Headline
[Main headline text]
### Subheadline / Supporting
[Supporting text]
### Body
[Section body copy]
### CTA (if applicable)
[Button text] | [Supporting microcopy]
---
Apply standard copywriting best practices: clarity over cleverness, benefit-led headlines, specific numbers and timeframes, active voice, scannable formatting, ICP-appropriate language.
Discovery brief (input): Product: ShipFast, CI/CD for small teams. ICP: engineering leads at startups. Problem: slow, fragile pipelines. Differentiator: zero-config auto-detection. CTA: start free trial.
Generated Hero section (output):
---
## Hero
> **Psychology**: Self-Interest (WIIFM) + Social Proof
### Headline
Ship 3x faster without breaking production
### Subheadline / Supporting
The CI/CD platform built for teams that move fast. Set up in 5 minutes, not 5 sprints.
### CTA
Start building free | No credit card required
---
For more complete examples covering all sections, see examples.md.
After generating all sections, run this validation:
Review Checklist:
- [ ] Tone is consistent across all sections
- [ ] All CTAs point to the same primary goal
- [ ] FAQ addresses the top 3 objections from discovery
- [ ] No section duplicates messaging from another
- [ ] Numbers/metrics are specific, not vague
- [ ] Every headline passes the "so what?" test
If issues found, revise the affected sections and re-check. Use AskUserQuestion to ask which refinements the user wants.
npx claudepluginhub agentic-dev3o/devx-plugins --plugin landing-pageWrites conversion-optimized landing page copy including hero, problem, solution, features, social proof, FAQ, and CTA blocks. Activates on requests for landing page or sales page copy.
Provides a framework for writing conversion-focused copy for landing pages, sales pages, and hero sections, including headline, social proof, and CTA guidance.
Structures landing page copy to move visitors from skepticism to conviction. Guides headline, subhead, body sections, and CTAs using proven conversion methodology.