From rampstack-skills
Provides a framework for writing conversion-focused copy for landing pages, sales pages, and hero sections, including headline, social proof, and CTA guidance.
How this skill is triggered — by the user, by Claude, or both
Slash command
/rampstack-skills:landing-page-copyThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Write copy for pages with a single conversion goal: signup, purchase, demo request, download, lead capture. Stack-agnostic.
Write copy for pages with a single conversion goal: signup, purchase, demo request, download, lead capture. Stack-agnostic.
This skill is narrower than content-and-copy. Landing pages exist to drive a specific action, not to inform broadly.
content-and-copy)email-sequences)brand-voice)design-standards)If audience is unclear or objections are unknown, run brand-discovery or pull from sales call recordings before writing.
A landing page does seven things in sequence. The structure can flex (combine, reorder, expand), but the elements stay constant.
The first 3 to 5 seconds. Decides whether the visitor stays.
Three components:
Strong hero patterns:
Weak hero patterns:
Within the first scroll, prove someone else trusts you.
Forms:
Placement: Right below the hero, before the visitor invests in reading more.
Establish that you understand the visitor's situation.
Pattern:
Test: Read the problem section aloud. Does the target audience nod? If they don't, you don't understand them yet.
How you solve the problem. The "what we actually do" section.
Effective structure:
Failure mode: Listing features without translating to outcomes. "Real-time collaboration" is a feature. "Edit together without copying-pasting from email" is the outcome.
The expanded social proof and case studies section.
Components:
The deeper proof section is where committed visitors convert. Skim-readers won't make it here, but the ones who do are ready to buy.
Anticipate the reasons people say no. Address them directly.
Common objection types:
Handling formats:
The closer. Re-state the offer. Re-state the action.
Strong final CTAs:
Avoid:
Buttons matter. Treat the button copy as a whole-page-worth of attention.
Strong CTA patterns:
Weak CTAs:
Default output is a structured markdown document for the page, with each section labeled. The markdown is ready to import into the CMS or hand to design.
Structure:
# [Page Title]
## SECTION: Hero
- Headline: [text]
- Subheadline: [text]
- Primary CTA: [button text]
- Supporting cue: [optional, e.g., "No credit card required"]
- Hero visual notes: [if any]
## SECTION: Social proof (early)
- Logo bar: [list customer/press logos]
- Trust statistic: [if any]
## SECTION: Problem / promise
[2 to 3 paragraphs]
## SECTION: Solution
- Headline: [text]
- Feature 1: [headline + description]
- Feature 2: [headline + description]
- Feature 3: [headline + description]
## SECTION: Proof
- Case study 1: [customer, outcome, numbers]
- Testimonials: [list]
- Data points: [list]
## SECTION: Objection handling
- FAQ: [questions and answers]
- OR Comparison table: [vs alternatives]
- OR Risk reversal: [guarantee, terms]
## SECTION: Final CTA
- Headline: [text]
- Final CTA button: [text]
- Supporting cue: [optional]
## Variants for testing
- [Alternate headlines]
- [Alternate CTAs]
- [Alternate proof framings]
references/hero-formulas.md - Patterns and formulas for hero headlines.references/objection-library.md - Common objections by category, with handling strategies.npx claudepluginhub rampstackco/claude-skills --plugin rampstack-skillsWrites conversion-optimized landing page copy including hero, problem, solution, features, social proof, FAQ, and CTA blocks. Activates on requests for landing page or sales page copy.
Structures landing page copy to move visitors from skepticism to conviction. Guides headline, subhead, body sections, and CTAs using proven conversion methodology.
Generates high-converting landing page copy through structured discovery interview on product, audience, and strategy, followed by section-by-section writing for hero, benefits, testimonials, and more.