Email Segments - Contact Segmentation for Campaigns

Email Segments - Contact Segmentation for Campaigns

Overview

Manage contact segments for email marketing campaigns using the Wix Contacts Segments API. Segments allow dynamic filtering of contacts based on criteria like purchase history, engagement, location, and more.

IMPORTANT: All filtering criteria (spend amounts, dates, etc.) should match USER'S intent, not hardcoded values!

Configuration

• App ID: df7c18eb-009b-4868-9891-15e19dddbe67
• API Key: ${API_KEY}
• Site ID: ${SITE_ID}

Get All Segments

Endpoint: GET https://www.wixapis.com/_api/contacts-segments-app/v1/segments

curl -X GET "https://www.wixapis.com/_api/contacts-segments-app/v1/segments" \
  -H "Authorization: ${API_KEY}" \
  -H "wix-site-id: ${SITE_ID}"

Response:

{
  "segments": [
    {
      "id": "b7755068-85a6-4113-a5db-0b2727b0b852",
      "name": "High Value Customers",
      "description": "Customers who spent $500+",
      "contactCount": 145,
      "type": "DYNAMIC",
      "filters": {
        "totalSpent": {"$gte": 500}
      }
    },
    {
      "id": "segment-456",
      "name": "Newsletter Subscribers",
      "contactCount": 892,
      "type": "STATIC"
    }
  ]
}

Common Segments

By Purchase Behavior

High Value Customers:

• Total spent > ${USER_DEFINED_AMOUNT} (e.g., what user considers "high value")
• Multiple purchases
• Recent purchase activity

Note: Actual spend threshold should match user's business model

New Customers:

• First purchase in last 30 days
• Single purchase only

Repeat Customers:

• 2+ purchases
• Purchase frequency < 90 days

Dormant Customers:

• Last purchase > 180 days
• Previously active

By Engagement

Newsletter Subscribers:

• Opted in to marketing
• Email engagement > 20%

Active Readers:

• Email open rate > 40%
• Click-through rate > 5%

Unengaged:

• No email opens in 90 days
• Should be re-engaged or removed

By Demographics

By Location:

• Country: US, Canada, UK, etc.
• State/Region
• City

By Product Interest:

• Purchased from specific category
• Viewed certain products
• Added to cart but didn't buy

Find Matching Segment

When user requests a campaign to specific audience, search for matching segment:

echo "🔍 Finding matching segment for: High-value customers who bought recently"

segments=$(curl -s -X GET "https://www.wixapis.com/_api/contacts-segments-app/v1/segments" \
  -H "Authorization: ${API_KEY}" \
  -H "wix-site-id: ${SITE_ID}")

# Search by name/description (AI matching)
echo "$segments" | jq '[.segments[] | select(
  (.name | test("high value|vip|premium|big spender"; "i")) or
  (.description | test("spent.*500|high.*spend|premium"; "i"))
)] | {
  matchedSegments: [.[] | {id, name, contactCount}],
  recommendation: (if length > 0 then "✅ Use existing segment" else "⚠️ Create new segment or label" end)
}'

Segment Filter Criteria

Available Filters:

• totalSpent - Total customer lifetime value
• orderCount - Number of orders
• lastPurchaseDate - Date of last purchase
• firstPurchaseDate - Date of first purchase
• emailStatus - Subscribed, unsubscribed, bounced
• location - Country, state, city
• tags - Custom contact tags
• customFields - Custom contact data

Operators:

• $gt - Greater than
• $gte - Greater than or equal
• $lt - Less than
• $lte - Less than or equal
• $eq - Equals
• $in - In array
• $and - Logical AND
• $or - Logical OR

Use Cases

1. Find VIP Customer Segment

segments=$(curl -s -X GET "https://www.wixapis.com/_api/contacts-segments-app/v1/segments" \
  -H "Authorization: ${API_KEY}" \
  -H "wix-site-id: ${SITE_ID}")

# USER_SPEND_THRESHOLD should match user's request (not hardcoded!)
USER_SPEND_THRESHOLD=${USER_SPEND_THRESHOLD:-100}  # Default, adjust to user intent

vip_segment=$(echo "$segments" | jq -r --arg threshold "$USER_SPEND_THRESHOLD" '.segments[] | select(
  (.filters.totalSpent."$gte" // 0) >= ($threshold | tonumber) or
  (.name | test("vip|premium|high value"; "i"))
) | {id, name, contactCount}')

echo "$vip_segment"

2. Get Segment Contact Count

SEGMENT_ID="b7755068-85a6-4113-a5db-0b2727b0b852"

segments=$(curl -s -X GET "https://www.wixapis.com/_api/contacts-segments-app/v1/segments" \
  -H "Authorization: ${API_KEY}" \
  -H "wix-site-id: ${SITE_ID}")

echo "$segments" | jq --arg id "$SEGMENT_ID" '.segments[] | select(.id == $id) | {
  segmentName: .name,
  contactCount: .contactCount,
  type: .type,
  message: "This segment has \(.contactCount) contacts"
}'

AI Segment Matching

When user says: "Send campaign to customers who bought in last 30 days"

AI Analysis:

User intent: Recent customers
Criteria: Purchase in last 30 days

Searching segments for matches:
1. "Recent Buyers" → 85% match ✅
2. "New Customers" → 75% match
3. "Active Shoppers" → 60% match

Recommendation: Use segment "Recent Buyers" (id: abc-123)
Contact count: 234

Best Practices

1. Check existing segments first - Don't create duplicates
2. Use descriptive names - "High Value ($500+)" better than "Segment 1"
3. Monitor segment size - Too small (<10) may not be useful
4. Update dynamic segments - Filters update automatically
5. Test before sending - Review contact count before campaign