HubSpot Admin Skills for Claude Code
30+ Claude Code skills for auditing, cleaning, enriching, and automating your HubSpot CRM
Built by Tom Granot — from deep experience with enterprise HubSpot CRM administration.
Quick Start
1. Install
# Add the marketplace
/plugin marketplace add tomgranot/hubspot-admin-skills
# Install the plugin
/plugin install hubspot-admin@hubspot-admin-skills
Or clone directly: git clone https://github.com/TomGranot/hubspot-admin-skills.git
2. Audit your portal
/hubspot-audit
This scans your entire HubSpot portal — contacts, companies, deals, engagement, deliverability, data quality, duplicates, owners, lists, workflows — and produces a graded report. Each finding gets a severity rating (A-F) and is mapped to the specific skill that fixes it.
3. Get your cleanup plan
/hubspot-implementation-plan
Reads your audit report and generates a phased roadmap: what to fix, in what order, which skill to run, how long it takes, and what can be automated vs. what needs manual UI work. The plan sequences tasks by dependency — you can't score leads before enriching company data, and you can't build ICP tiers before standardizing industries.
4. Execute skill by skill
The plan tells you exactly which slash command to run next. Each skill follows a 4-stage pattern:
| Stage | What happens |
|---|
| Plan | Explains the approach, asks you for any configuration needed |
| Before | Audits current state, exports CSV baseline, shows you what will change |
| Execute | Makes the changes (API scripts or step-by-step UI instructions) |
| After | Verifies the fix, compares before/after, confirms success |
Skills that can be scripted include ready-to-run Python scripts. Skills that require HubSpot UI work (workflows, lead scoring) provide precise build instructions — with options for HubSpot Breeze AI or the Claude Chrome extension.
5. Maintain
Once clean, use /weekly-cleanup-routine (5 min/week) and /quarterly-database-cleanup to keep it that way. The audit skill detects issues that no existing skill covers and offers to create new ones on the spot.
Skills Reference
Audit & Planning (2)
| Skill | Description |
|---|
hubspot-audit | Run a comprehensive audit of your HubSpot portal — contacts, companies, deals, properties, lists, workflows, and forms |
hubspot-implementation-plan | Generate a phased implementation plan from audit findings with prioritized action items |
Database Hygiene (6)
| Skill | Description |
|---|
delete-no-email-contacts | Identify and delete contacts that have no email address — unusable records that inflate your database |
suppress-hard-bounced | Suppress contacts with hard-bounced email addresses to protect sender reputation |
suppress-global-unsubscribes | Suppress globally unsubscribed contacts to ensure compliance and reduce wasted marketing spend |
suppress-ghost-contacts | Find and suppress ghost contacts — records with no activity, no engagement, and no business value |
merge-duplicate-companies | Detect and merge duplicate company records using domain matching and fuzzy name comparison |
reassign-deactivated-owners | Reassign contacts and deals owned by deactivated HubSpot users to active team members |
Data Enrichment (5)
| Skill | Description |
|---|
enrich-company-name | Populate missing company names on contacts by pulling from their associated company records |
enrich-industry | Backfill contact industry values from associated company industry data |
standardize-geo-values | Normalize country and state/region values to consistent formats across your database |
assign-unowned-contacts | Assign marketing contacts that have no owner to the appropriate team members based on territory or segment rules |
fix-lifecycle-stages | Detect and correct lifecycle stage violations — contacts stuck in the wrong stage or regressed backwards |
Segmentation & Scoring (3)
| Skill | Description |
|---|
create-icp-tiers | Create an ICP (Ideal Customer Profile) tier property and assign tier values based on firmographic criteria |
build-lead-scoring | Design and implement a lead scoring model using HubSpot's scoring properties and behavioral signals |
build-smart-lists | Build active smart lists for key segments — ICP tiers, lifecycle stages, engagement levels, and suppression groups |
Automation Workflows (4)
