content-opportunities

Content Opportunities

Surface quick-win content optimization targets: pages or queries sitting in positions 11–20 with high impression volume but low CTR.

Steps

1. Call list_properties to confirm the exact site_url.
2. Call get_advanced_search_analytics with:
   • dimensions=query,page
   • sort_by=impressions
   • sort_direction=descending
   • row_limit=1000
   • start_date = 28 days ago, end_date = today
3. Filter the results to keep only rows where:
   • position is between 11 and 20 (page 2, just below the fold)
   • impressions > 100 (meaningful search volume)
   • ctr < 0.03 (3% — below average for these positions)
4. Sort the filtered set by impressions descending.
5. Return the top 20 rows.

Output format

Present as a table: Query | Page | Position | Impressions | CTR | Opportunity Score

Opportunity Score = impressions × (0.05 − ctr) — a rough estimate of clicks gained if CTR reaches 5%.

Follow the table with specific recommendations for each entry:

• Title/meta description optimization ideas
• Whether to merge with a better-ranking page
• Whether to add internal links to boost the page