local-seo-audit

Launch a complete 21-phase local business SEO audit

Run a fast 5-phase SEO health check (Technical, On-Page, Local, Speed, AI)

Start the audit intake process — collect business information

Run competitor deep analysis (Phase 1)

Run complete technical SEO audit (Phase 2)

AI visibility and GEO specialist for Phase 14 (AI SEO & GEO), Phase 16 (Brand SERP & Knowledge Panel), and Phase 18 (Voice Search). Use proactively during full audit Wave 5.

Content audit specialist for Phase 4 (Content Audit), Phase 5 (Content Gaps), Phase 7 (Topical Gaps), and Phase 8 (Topical Authority). Use proactively during full audit Waves 2, 3, and 5.

On-page and keyword specialist for Phase 3 (On-Page SEO), Phase 6 (Keyword Gaps), and Phase 9 (Entity Audit). Use proactively during full audit Waves 2, 3, and 4.

Local SEO specialist for Phase 11 (Local SEO & GBP), Phase 15 (Reputation & Reviews), and Phase 21 (Multi-Location SEO). Use proactively during full audit Waves 4 and 5.

Off-page SEO specialist for Phase 12 (Backlinks & Link Profile), Phase 13 (Social Media), and Phase 17 (UX & CRO). Use proactively during full audit Waves 4 and 5.

Core identity and expertise for SEO auditing. Activates whenever the user mentions SEO audit, site audit, website analysis, SEO review, or any of the 21 audit phase topics. This foundational skill sets expertise level, behavioral rules, and project path conventions. All audit files write to projects/[slug]/audit/ and reports to projects/[slug]/reports/.

Score a local business using the proprietary 60-item LOCAL-IMPACT framework across 8 dimensions (Listing, Reviews, Citations, Authority, Local Content, Integrated Visibility, Performance, Tracking). 0-3 scale per item, veto checks, normalized 0-100 score. Use /score-local-impact or after audit phases. Output: {AUDIT_DIR}/local-impact-scores.md

Score a website using the proprietary 50-item SERP-TRUST framework across 5 dimensions (Technical Foundation, Ranking Signals, User Experience, Search Authority, Trust & AI Readiness). 0-4 scale per item, veto checks, normalized 0-100. Combines with LOCAL-IMPACT for SEO Health Index. Use /score-serp-trust. Output: {AUDIT_DIR}/serp-trust-scores.md

Handles the initial data collection phase for SEO audits. Activates when the user triggers an audit, mentions starting an SEO review, or provides a business URL for analysis. Collects all required information, creates the project directory structure under projects/[slug]/, validates URL accessibility, and writes intake-data.md as the source of truth for all subsequent phases. Phase 0. Output: {AUDIT_DIR}/intake-data.md

Comprehensive competitor analysis for local SEO audits. Activates when analyzing competitors, comparing businesses, doing competitive research, or assessing competitive landscape. Covers all 9 dimensions of competitor profiling with AI visibility, entity analysis, and SERP feature ownership. Phase 1. Output: {AUDIT_DIR}/competitor-profiles.md

3 hooks across 3 events