Day-to-day PMM execution: PRDs, OKRs, pre-mortems, retros, stakeholder maps, interview synthesis, experiments, and prioritization frameworks.
Build, audit, score, and pressure-test growth and product experiment documents with structured rigor. Applies ICE scoring and proven growth frameworks before interrogation, enforces guardrail metrics and named stakeholders as hard requirements, and compounds learnings into a self-updating knowledge base across sessions. Works for any company, market, or product stage. Trigger on: experiment, test, hypothesis, A/B, feature flag, rollout, experiment brief, experiment review, conversion optimisation — or any of: "does this make sense to test?", "write me an experiment doc", "pressure-test this idea", "what did we learn from X?", "score my brief", "diagnose this experiment".
A self-improving customer interview synthesis engine for PMMs, Product Managers, and UX Researchers. Transforms raw transcripts into structured discovery outputs anchored in JTBD theory, with signal-level pattern detection, confidence scoring, and a compounding learning loop. Trigger on: "summarize interview", "process transcript", "interview summary", "what did customers say", "synthesize discovery", "interview debrief", "JTBD analysis", "customer insight", "research synthesis", or any request to process, structure, or extract meaning from a customer or prospect interview.
Guides Product Marketing leaders and individual PMMs through building a complete, export-ready OKR set for their quarter — including Objective, Key Results, Projects, Scorecard metrics, and Exec Summary language. Use when setting quarterly OKRs, reviewing existing OKRs, stress-testing KR quality, or building a measurement plan. Produces output ready to paste directly into the PMM OKR Builder spreadsheet or share with leadership.
Builds, guides, and co-writes a complete HubSpot Product Requirements Document (PRD) with an embedded Solution Story. Use this skill whenever a user mentions PRD, product requirements, solution story, feature spec, GTM brief, launch plan, product brief, user stories, feature rollout, announcement level, or asks for help writing up a product idea, feature, or initiative. Also trigger when a PM or PMM asks how to structure a product document, align on messaging, define success metrics, or plan a feature launch — even if they don't use the word "PRD". This skill produces two tangible outputs: (1) a standalone Solution Story for PMM-led communications, and (2) a full collaborative PRD for PM + PMM.
A self-improving pre-mortem risk engine for PMMs running cross-functional risk analysis on any strategic project. Covers: PRD, product launch, pricing change, new marketing channel, GTM pivot, new market entry. Run by a PMM facilitating cross-functional teams. Trigger on: "pre-mortem", "risk analysis", "what could go wrong", "stress-test this plan", "launch readiness", "pressure-test", "failure modes", "risks before we launch", "pre-launch review", "what are we missing", "GTM risk", "pricing risk", "market entry risk", or any request to identify, categorise, or mitigate strategic risk before a major move.
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A collection of AI agent skills focused on product marketing tasks. Built for Product Marketing Managers, founders, and marketing leaders who want AI agents to help with positioning, competitive intelligence, launch planning, OKRs, experiments, and GTM strategy. Works with Claude Code, Claude Cowork, Cursor, Windsurf, and any agent that supports the Agent Skills spec.
Built by Stefanos Karakasis. Looking for GTM strategy guidance? Check out The Spread — weekly intelligence on AI GTM, fintech hiring, and competitive signals.
New to skills and agents? Start with the Quick Start section above or jump to Installation.
Contributions welcome! Found a way to improve a skill or have a new one to add? Open a PR.
Run into a problem or have a question? Open an issue — we're happy to help.
New to product marketing context? → /setup-context
Pressure-testing positioning? → /position
Planning a launch? → /launch
Building a battlecard? → /compete
Drafting a campaign brief? → /brief
If this project helps you, ⭐ the repo.
The problem: Every time you ask Claude for positioning, battlecards, or briefs, you re-explain your company. By session #5, you're copy-pasting from previous chats.
The solution: Build your brain once (product-marketing-context). Every other skill reads it. Zero repetition.
The result: better positioning, sharper launches, and stronger competitive intelligence — anchored to your specific company context, not generic templates.
Results
Skills are the building blocks of the marketplace. Each skill gives Claude domain knowledge, analytical frameworks, or a guided workflow for a specific PMM task. Some skills also work as reusable foundations that multiple commands share. Installing the marketplace gives you all PMM domains at once.
Skills are loaded automatically when relevant to the conversation — no explicit invocation needed. If needed (e.g., prioritizing skills over general knowledge), you can force loading skills with /plugin-name:skill-name or /skill-name (Claude will add the prefix).
Commands are user-triggered workflows invoked with /command-name. They chain one or more skills into an end-to-end process. For example, /launch chains product-marketing-context → positioning-messaging → gtm-launch-planner together.
Plugins group related skills and commands into installable packages. Each plugin covers a GTM domain — building your context, product marketing strategy, execution, and so on.
Skills reference each other and build on shared context. The product-marketing-context skill is the foundation — every other skill checks it first to understand your product, ICP, personas, positioning, and competitive landscape before doing anything.
npx claudepluginhub stefanoskarakasis/product-marketing-skills --plugin pmm-executionGo-to-market strategy and workflow orchestration for product launches, GTM programs, positioning refresh, and market expansion
PMM utilities: writing assistant, resume review, privacy policy generator, GACCS briefs. Essential tools for product marketers.
Positioning and messaging using April Dunford's framework. Build positioning statements, message houses, value propositions by segment, and homepage copy.
Ultra-compressed communication mode. Cuts ~75% of tokens while keeping full technical accuracy by speaking like a caveman.
Frontend design skill for UI/UX implementation
Comprehensive UI/UX design plugin for mobile (iOS, Android, React Native) and web applications with design systems, accessibility, and modern patterns
Memory compression system for Claude Code - persist context across sessions
Marketing skills for AI agents — conversion optimization, copywriting, SEO, paid ads, ad creative, and growth
Standalone image generation plugin using Nano Banana MCP server. Generates and edits images, icons, diagrams, patterns, and visual assets via Gemini image models. No Gemini CLI dependency required.