pmm-execution

Build, audit, score, and pressure-test growth and product experiment documents with structured rigor. Applies ICE scoring and proven growth frameworks before interrogation, enforces guardrail metrics and named stakeholders as hard requirements, and compounds learnings into a self-updating knowledge base across sessions. Works for any company, market, or product stage. Trigger on: experiment, test, hypothesis, A/B, feature flag, rollout, experiment brief, experiment review, conversion optimisation — or any of: "does this make sense to test?", "write me an experiment doc", "pressure-test this idea", "what did we learn from X?", "score my brief", "diagnose this experiment".

A self-improving customer interview synthesis engine for PMMs, Product Managers, and UX Researchers. Transforms raw transcripts into structured discovery outputs anchored in JTBD theory, with signal-level pattern detection, confidence scoring, and a compounding learning loop. Trigger on: "summarize interview", "process transcript", "interview summary", "what did customers say", "synthesize discovery", "interview debrief", "JTBD analysis", "customer insight", "research synthesis", or any request to process, structure, or extract meaning from a customer or prospect interview.

Guides Product Marketing leaders and individual PMMs through building a complete, export-ready OKR set for their quarter — including Objective, Key Results, Projects, Scorecard metrics, and Exec Summary language. Use when setting quarterly OKRs, reviewing existing OKRs, stress-testing KR quality, or building a measurement plan. Produces output ready to paste directly into the PMM OKR Builder spreadsheet or share with leadership.

Builds, guides, and co-writes a complete HubSpot Product Requirements Document (PRD) with an embedded Solution Story. Use this skill whenever a user mentions PRD, product requirements, solution story, feature spec, GTM brief, launch plan, product brief, user stories, feature rollout, announcement level, or asks for help writing up a product idea, feature, or initiative. Also trigger when a PM or PMM asks how to structure a product document, align on messaging, define success metrics, or plan a feature launch — even if they don't use the word "PRD". This skill produces two tangible outputs: (1) a standalone Solution Story for PMM-led communications, and (2) a full collaborative PRD for PM + PMM.

A self-improving pre-mortem risk engine for PMMs running cross-functional risk analysis on any strategic project. Covers: PRD, product launch, pricing change, new marketing channel, GTM pivot, new market entry. Run by a PMM facilitating cross-functional teams. Trigger on: "pre-mortem", "risk analysis", "what could go wrong", "stress-test this plan", "launch readiness", "pressure-test", "failure modes", "risks before we launch", "pre-launch review", "what are we missing", "GTM risk", "pricing risk", "market entry risk", or any request to identify, categorise, or mitigate strategic risk before a major move.