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From pmm-execution
Guides Product Marketing leaders and individual PMMs through building a complete, export-ready OKR set for their quarter — including Objective, Key Results, Projects, Scorecard metrics, and Exec Summary language. Use when setting quarterly OKRs, reviewing existing OKRs, stress-testing KR quality, or building a measurement plan. Produces output ready to paste directly into the PMM OKR Builder spreadsheet or share with leadership.
How this skill is triggered — by the user, by Claude, or both
Slash command
/pmm-execution:pmm-okrsThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
A guided OKR builder for Product Marketing teams. Run it at the start of every quarter.
A guided OKR builder for Product Marketing teams. Run it at the start of every quarter. Outputs a complete, review-ready OKR set you can paste directly into the PMM OKR Builder sheet.
Paste any of the commands below — or just describe your situation in plain language. The skill will detect what you need and run the right mode automatically.
Build three OKR options from scratch based on your context. The skill will ask for the inputs it needs, then produce three fully-formed OKR sets.
Example prompts:
/build — starts the intake flowHelp me set our Q3 OKRs. We're a 3-person PMM team at a B2B SaaS company. Our company OKR is to grow ARR by 40% this year. We're struggling with low seller adoption of our messaging.I need to write OKRs for next quarter. We're entering the FS segment for the first time and I need PMM to prove its impact to my CMO.Build OKRs for a solo PMM at a Series B company. Primary challenge: positioning isn't landing with enterprise buyers.Paste your existing OKRs. The skill will audit them against quality gates and tell you exactly what to fix before you commit.
Example prompts:
/review then paste your OKRsHere are my draft Q2 OKRs — can you tell me if they're strong enough?My manager reviewed these and said they're not measurable enough. What would you change?Are these KRs outcome-focused or am I measuring outputs?Example input to paste:
Objective: Improve our go-to-market in the mid-market segment.
KR 1: Launch 4 new battlecards by end of quarter.
KR 2: Run monthly sales training sessions.
KR 3: Increase pipeline.
Build the measurement plan for your chosen OKR set. Maps each KR to specific metrics, targets, and measurement methods (Gong, CRM, G2, survey, etc.).
Example prompts:
/scorecard — works from OKRs already in session, or asks you to paste themBuild me a measurement plan for Option A.What metrics should I track to prove my OKRs are working?I need a scorecard I can review weekly with my team.Map these KRs to the right metrics and tell me how to track them.Generate clean, leadership-ready language: a one-paragraph Exec Summary of your OKRs, suitable for a QBR, VP presentation, or all-hands slide. Pulls from OKRs already set in the session or asks you to paste them.
Example prompts:
/exec — generates the exec narrativeWrite the exec summary version of our OKRs for my CMO.I need to present our Q3 goals to the Exec team next week. Make this land.Turn our OKRs into a one-slide narrative.Build the OKR → Projects mapping table. For each Key Result, generates the projects required to move it — with suggested owner type, effort size, and timeline.
Example prompts:
/map — maps from OKRs already set in sessionWhat projects do I need to run to hit these KRs?Map KR 1 and KR 2 to the actual work my team needs to do.I have a team of 3. Which projects should I prioritise given our capacity?Generate OKRs for an individual PMM contributor. Specify their specialty if known.
Example prompts:
/individual positioning — OKRs for a Positioning & Messaging PMM/individual competitive — OKRs for a Competitive Intelligence PMM/individual gtm — OKRs for a GTM / Launch PMMWrite OKRs for my most junior PMM. She owns competitive intelligence and enablement.I need to set OKRs with my IC tomorrow. He focuses on launches. What should we target?Runs a single Key Result through all five quality gates. Returns a pass/fail on each gate plus a rewrite if it fails.
Example prompts:
/stress-test "Improve win rate in the enterprise segment"/stress-test "Launch a new battlecard for Competitor X"Is this a good KR: increase content engagement by 20%?My VP pushed back on this KR. Can you tell me why and how to fix it?When you run /build or describe your situation, the skill will gather the following.
You can answer all at once or let it ask one by one.
You can also skip intake by pasting a brief, strategy doc, or talking points. The skill will read what you paste and infer what it needs.
All output is structured for direct paste into the PMM OKR Builder spreadsheet.
═══════════════════════════════════════════
OPTION [A / B / C] — [Strategic Focus]
═══════════════════════════════════════════
OBJECTIVE:
[1–2 sentence qualitative goal. Specific, inspirational, time-bound.]
KEY RESULTS:
KR 1 — [Name]
[Specific measurable outcome. Target. Deadline. Measurement method.]
KR 2 — [Name]
[Specific measurable outcome. Target. Deadline. Measurement method.]
KR 3 — [Name]
[Specific measurable outcome. Target. Deadline. Measurement method.]
CONFIDENCE: [X%]
CHOOSE THIS WHEN:
[1-sentence description of when this option fits best.]
KEY PROJECTS (the work that moves the KRs):
1. [Project name — which KR it serves]
2. [Project name — which KR it serves]
3. [Project name — which KR it serves]
4. [Project name — which KR it serves]
5. [Project name — which KR it serves]
═══════════════════════════════════════════
MEASUREMENT PLAN — [Option X]
FINANCIAL METRICS
Metric | Target | Measurement Method | OKR Link
---
[Metric 1] | [Target] | [e.g. Salesforce Stage 3 report] | KR [X]
[Metric 2] | [Target] | [e.g. CRM win/loss field] | KR [X]
CUSTOMER METRICS
...
PRODUCT GTM METRICS
...
PROCESS & GROWTH
...
WEIGHT TOTAL: 100%
EXEC SUMMARY — [Team Name], [Quarter Year]
This quarter, Product Marketing is focused on [Objective in plain language].
We will measure success against three outcomes: [KR 1 in one line], [KR 2 in one line],
and [KR 3 in one line]. The primary projects driving these results are [top 2–3 projects].
We are entering the quarter at [X%] confidence — ambitious by design.
Every KR is checked against these five gates before output is finalised. A KR that fails any gate will be flagged with a callout and rewritten.
Gate 1 — Outcome, not output Is this a business result (win rate, conversion, adoption) or a task (launch X, create Y)? Fail example: "Launch 4 battlecards." Pass example: "Win rate in competitive deals improves 8%."
Gate 2 — Measurable without ambiguity Can it be tracked with a specific number and clear method? Fail example: "Improve messaging." Pass example: "80% resonance from 50 prospect call reviews."
Gate 3 — Causally linked to objective Does hitting this KR demonstrably move the Objective? If PMM doesn't control the lever, rewrite to something PMM owns.
Gate 4 — 60–70% confidence Is it ambitious enough to require effort, but not so aggressive it demoralises? 90%+ confidence = too easy. Below 50% = moonshot without rationale.
Gate 5 — Three or fewer per Objective More than three KRs = diffused focus. Force prioritisation.
The skill will challenge weak thinking inline. Callouts look like this:
⚠️ ADVERSARIAL CALLOUT: [Issue] [Why it's a problem and what to do instead.]
Triggered when:
User: Help me set Q3 OKRs. We're a 4-person PMM team (1 lead, 3 ICs) at a UK B2B SaaS. Company goal is to reach £10M ARR. Biggest challenge: sellers are ignoring our content. We're losing deals to Competitor X on product depth and to Competitor Y on price. Primary persona: Head of Finance at mid-market UK companies.
Skill output:
Context read. Three OKR options for a 4-person team in a revenue-growth quarter where seller adoption is the critical failure point.
OPTION A — Sales Enablement & Revenue Velocity [...full OKR set...]
OPTION B — Market Positioning & Segment Penetration [...full OKR set...]
OPTION C — Revenue Influence & Full-Funnel Impact [...full OKR set...]
Which option fits your mandate best — or would you like to blend elements? Once you choose, I'll build the full scorecard and project map.
User: Option A. But I want the third KR to focus on customer evidence, not perception.
Skill: Good instinct — customer evidence is more durable than a survey score. Here's Option A with KR 3 rewritten:
KR 3 — Customer Advocacy Produce 3 new customer win stories (≥ 4.5 star G2 review + written case study) from enterprise deals closed this quarter. Measurement: G2 review count + case study published in content hub.
/stress-test confirms this passes all five quality gates. Ready to build the scorecard?
Once your OKRs are finalised, paste them into the PMM OKR Builder spreadsheet as follows:
📌 Exec Summary tab — paste Objective into the yellow Objective cell. Paste KR 1, 2, 3 into the corresponding KR rows. Update Team Name and Quarter in the header.
🔵 3 OKR Options tab — paste your chosen option's Objective into the yellow cell. Update KR targets in the yellow baseline/target boxes. Update Confidence % field.
📊 Scorecard tab — paste targets from your scorecard output into the yellow Target cells. Update Weight column to reflect your priorities (must total 100%).
🗺️ OKR → Projects tab — paste each project row from the /map output. Assign owners, start dates, and due dates.
🟡 OKR Context tab — fill in company objective, team mandate, and challenge. This is your audit trail. Update it if strategy shifts mid-quarter.
At the end of sessions where OKR output is generated, the skill may surface a pattern or proposed improvement:
💡 SKILL IMPROVEMENT PROPOSAL: [What was noticed] → [Proposed change to which file] Approve to update. Decline to skip.
Proposed updates are never applied silently.
npx claudepluginhub stefanoskarakasis/product-marketing-skills --plugin pmm-executionCreates, edits, and optimizes skills for Claude Code, including drafting, evaluating with test prompts, iterating on performance, and improving skill descriptions for better triggering accuracy.