pmm-toolkit

Product Marketing Skills for AI Agents: Better Go-To-Market Decisions in Competitive Markets

A collection of AI agent skills focused on product marketing tasks. Built for Product Marketing Managers, founders, and marketing leaders who want AI agents to help with positioning, competitive intelligence, launch planning, OKRs, experiments, and GTM strategy. Works with Claude Code, Claude Cowork, Cursor, Windsurf, and any agent that supports the Agent Skills spec.

Built by Stefanos Karakasis. Looking for GTM strategy guidance? Check out The Spread — weekly intelligence on AI GTM, fintech hiring, and competitive signals.

New to skills and agents? Start with the Quick Start section above or jump to Installation.

Contributions welcome! Found a way to improve a skill or have a new one to add? Open a PR.

Run into a problem or have a question? Open an issue — we're happy to help.

Start Here

New to product marketing context? → /setup-context Pressure-testing positioning? → /position Planning a launch? → /launch Building a battlecard? → /compete Drafting a campaign brief? → /brief

If this project helps you, ⭐ the repo.

Why Product Marketing Skills?

The problem: Every time you ask Claude for positioning, battlecards, or briefs, you re-explain your company. By session #5, you're copy-pasting from previous chats.

The solution: Build your brain once (product-marketing-context). Every other skill reads it. Zero repetition.

The result: better positioning, sharper launches, and stronger competitive intelligence — anchored to your specific company context, not generic templates.

Results

• ✅ 10x faster (no re-explaining context)
• ✅ Consistent messaging (all skills read the same source)
• ✅ Compound intelligence (skills reference each other's outputs)

How It Works (Skills, Commands, Plugins)

Skills are the building blocks of the marketplace. Each skill gives Claude domain knowledge, analytical frameworks, or a guided workflow for a specific PMM task. Some skills also work as reusable foundations that multiple commands share. Installing the marketplace gives you all PMM domains at once.

Skills are loaded automatically when relevant to the conversation — no explicit invocation needed. If needed (e.g., prioritizing skills over general knowledge), you can force loading skills with /plugin-name:skill-name or /skill-name (Claude will add the prefix).

Commands are user-triggered workflows invoked with /command-name. They chain one or more skills into an end-to-end process. For example, /launch chains product-marketing-context → positioning-messaging → gtm-launch-planner together.

Plugins group related skills and commands into installable packages. Each plugin covers a GTM domain — building your context, product marketing strategy, execution, and so on.

How Skills Work Together

Skills reference each other and build on shared context. The product-marketing-context skill is the foundation — every other skill checks it first to understand your product, ICP, personas, positioning, and competitive landscape before doing anything.