win-customers

Mines public communities (Reddit, HN, X, IndieHackers, Trustpilot, Discord, forums) for verbatim first-person pain quotes to validate whether an ICP exists publicly before the user commits to customer interviews. Spawns parallel agents across named sources and returns raw quotes (source-linked, categorized by JTBD dimensions and Forces of Progress), a named DM list for interviews, a reachability scorecard, and a VALIDATED / WEAK / NOT FOUND verdict. Use when the user has an ICP hypothesis and needs voice-of-customer evidence before interviews, or when asked to validate an ICP, prove a customer segment exists, find verbatim pain quotes, or check whether a target market is reachable publicly. Typically runs after `jobs-to-be-done` (produces the ICP hypothesis) and before `mom-test` (needs interview targets and verbatim language to avoid leading questions).

Create deep buyer psychology profiles that uncover real emotional drivers, fears, desires, and motivations behind purchasing decisions. Produces comprehensive buyer personas with raw, unfiltered internal monologue, relationship dynamics, failed past solutions, and transformation fantasies. Two modes: Interview mode (asks the user questions to gather product/market/avatar info) and Direct mode (user provides all context upfront). Use when the user wants to create a buyer profile, buyer persona, avatar profile, customer psychology analysis, understand their market's emotional drivers, or says "who is my buyer", "buyer profile", "avatar research", or "customer persona".

Turn a buyer persona into ranked product and service ideas grounded in the persona's psychology. Extracts problem signals from a buyer profile (core problem, failed solutions, transformation desires, objections, won't-dos), then generates 5-7 product/service concepts evaluated against persona fit. Use when the user has a buyer profile and wants product ideas, wants to solve problems for a persona, says "what should I build for this buyer", "product ideas from persona", "solutions for this avatar", or wants to go from buyer research to product ideation.

Apply Hormozi's Value Equation as a thinking tool to evaluate or create high-value artifacts of any kind — offers, content (video/essay/post/talk), product features, or ideas. Two modes. Evaluate scores an existing artifact against the four levers (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort & Sacrifice), finds the weakest lever, and produces a concrete path to 10/10. Create runs a lever-by-lever design interview that produces a saved brief at ./value-equation-briefs/<slug>.md with operational sections on top and a projected composite below. Use when the user says "audit my offer", "rate this offer", "value equation", "is this a good offer/video/feature/idea", "why isn't this working", "path to 10/10", "make this 10/10", "design something high-value", "value-audit this video", "score this idea", "what's weak about my [thing]", or wants to diagnose weak spots in or design from scratch a product, package, feature, video, essay, or concept.

Walk through Alex Hormozi's $100M Offers workflow end-to-end to design a Grand Slam Offer from scratch — Dream Outcome → Problems → Solutions → Trim & Stack → Bonuses → Guarantee → Scarcity & Urgency → Pricing → Naming. Produces a complete Offer Card (named, priced, bonus-stacked, guaranteed, with scarcity copy) ready to drop into a sales page. Distinct from `hundred-million-offers` (reference skill) and `value-equation` (scores any artifact on four levers) — this is the build-an-offer workflow specifically. Use when the user says "build a grand slam offer", "design my offer", "package my offer", "create an irresistible offer", "build an offer from scratch", "walk me through making an offer", or wants to construct a complete offer with bonuses, guarantee, scarcity, and pricing in one guided pass.