By cogni-work
B2B sales pitch generation using Corporate Visions Why Change methodology. Creates sales presentations and proposals for named customers (deal-specific) or market segments (reusable). Builds on cogni-portfolio data with optional TIPS strategic enrichment. Bilingual DE/EN.
Assess sales pitch quality from three stakeholder perspectives (buyer, sales, marketing).
Revise sales pitch deliverables based on pitch-review-assessor feedback.
Assemble final sales-presentation.md and sales-proposal.md from phase research.
Research and generate content for a specific phase of the Why Change pitch workflow.
Uses power tools
Uses Bash, Write, or Edit tools
Own this plugin?
Verify ownership to unlock analytics, metadata editing, and a verified badge. GitHub access is read-only (username + org membership).
Sign in to claimOwn this plugin?
Verify ownership to unlock analytics, metadata editing, and a verified badge. GitHub access is read-only (username + org membership).
Sign in to claimBased on adoption, maintenance, documentation, and repository signals. Not a security audit or endorsement.
Open-source plugins for consulting, sales, and marketing on Claude Code. 12 AGPL-3.0 plugins that automate the research-heavy, methodology-driven work behind B2B deliverables — trend scouting, portfolio positioning, sales pitches, content creation, visual production, and source verification.
Each plugin implements an established framework (Corporate Visions, Double Diamond, TIPS, IS/DOES/MEANS) rather than general-purpose text generation. Outputs include inline citations, structured data models, and quality gates. Every deliverable follows a reproducible methodology you can inspect and override.
Plugin ecosystem architecture — edit source:
assets/architecture.excalidraw
12 plugins organized around eight capability areas. Each area handles a distinct part of the consulting-to-delivery workflow; plugins within an area share data formats and can be used independently or together.
cogni-research runs 5-25 parallel web research agents to produce multi-section reports with inline citations — from a basic 3,000-word scan to recursive deep-research trees of 15,000 words. Five report types (basic, detailed, deep, outline, resource), three source modes (web, local documents, hybrid), and a structural review loop before finalization. 3 skills and 8 agents.
"Write a detailed research report on AI regulation in the EU with IEEE citations"
→ Plugin guide · Research to Report workflow
cogni-trends scouts industry trends across four TIPS dimensions with bilingual DE/EN web research, producing 60 scored trend candidates per run using multi-framework analysis (TIPS, Ansoff, Rogers, CRAAP). The value-modeler consolidates candidates into 3-7 investment themes with solution blueprints. Reusable industry catalogs accumulate knowledge across engagements. Purpose-built for DACH markets with curated German institutional sources (VDMA, BITKOM, Fraunhofer). 6 skills and 9 agents.
"Scout trends for the automotive industry, then model investment themes from the results"
→ Plugin guide · Trends to Solutions workflow
cogni-portfolio structures products, features, and target markets into market-specific value propositions using IS/DOES/MEANS messaging. 18 skills handle the full positioning lifecycle — from TAM/SAM/SOM market sizing and competitive analysis through three-layer quality assessment to export-ready proposals and workbooks. Eight industry taxonomies (ICT, SaaS, FinTech, HealthTech, MarTech, Industrial Tech, Professional Services, Open Source) classify your portfolio automatically. 18 skills and 17 agents.
"Set up a portfolio for our cloud monitoring product targeting mid-market SaaS companies in DACH"
cogni-marketing bridges portfolio propositions and trend themes into channel-ready content across 16 formats — blogs, LinkedIn articles, whitepapers, battle cards, email nurtures, video scripts, and more. A 3D content matrix (market x GTM path x content type) tracks coverage gaps. cogni-copywriting polishes any document for executive readability using 7 messaging frameworks (BLUF, Pyramid, SCQA, STAR, PSB, FAB, Inverted Pyramid) and runs 5 parallel stakeholder personas to catch blind spots. cogni-narrative transforms structured content into executive narratives using 8 story arc frameworks with quality scoring (0-100, A-F grades). Together: 18 skills and 8 agents.
"Generate thought leadership content for the AI automation theme across LinkedIn and blog formats"
→ Plugin guide: cogni-marketing · Content Pipeline workflow
cogni-sales generates account-specific pitches using the Corporate Visions Why Change methodology — four research phases (Why Change, Why Now, Why You, Why Pay) each backed by a dedicated web research agent. Outputs a sales-presentation.md and sales-proposal.md with sequential citations. Works in two modes: customer mode for named accounts with company-specific research, or segment mode for reusable market-vertical pitches. 1 skill and 4 agents.
"Create a Why Change pitch for Siemens Manufacturing based on our managed services portfolio"
→ Plugin guide · Portfolio to Pitch workflow
npx claudepluginhub cogni-work/insight-wave --plugin cogni-salesGenerate multi-page customer websites from portfolio, marketing, trend, and research content produced by other insight-wave plugins. Assembles a deployable static site with shared navigation, theming, and responsive HTML.
Central help hub for the insight-wave ecosystem. Interactive courses (12-course curriculum), plugin discovery, cross-plugin workflow guides, troubleshooting, quick-reference cheatsheets, and GitHub issue filing.
Professional copywriting toolkit providing document polishing with messaging frameworks (BLUF, Pyramid, SCQA, STAR, PSB, FAB, Inverted Pyramid), stakeholder review via parallel persona Q&A, readability optimization, sales enhancement (Power Positions), multi-language support, JSON field polishing via the copy-json adapter, and arc contract audit against cogni-narrative.
Strategic trend scouting and reporting pipeline. Combines the Smarter Service Trendradar (4-dimension structure) with the TIPS content framework (Trends, Implications, Possibilities, Solutions). Bilingual trend scouting, investment theme modeling, evidence-backed CxO reports, and reusable industry catalogs. DACH-focused, EN/DE.
B2B marketing content engine bridging cogni-trends strategic themes (GTM paths) and cogni-portfolio propositions into channel-ready content. Supports thought leadership, demand generation, lead generation, sales enablement, and ABM across markets with configurable brand voice. Bilingual DE/EN.
📢 Marketing Executive — Demand Generation Expert & Campaign Strategist
Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.
Use this agent when you need to support B2B sales through product design, user research, project management, and creative RFP responses. This agent specializes in creating compelling product demonstrations, design-focused RFP sections, user experience narratives, and project management frameworks that win enterprise deals. Combines product expertise with sales enablement. Examples:
20+ proven marketing, copywriting, and product skills for founders, marketers, and business owners
Octave GTM knowledge base integration for Claude Code, OpenAI Codex, and Cursor — provides bidirectional access to personas, Motions, messaging, and more. Give your AI grounded context for your GTM motions.
Complete creative writing suite with 10 specialized agents covering the full writing process: research gathering, character development, story architecture, world-building, dialogue coaching, editing/review, outlining, content strategy, believability auditing, and prose style/voice analysis. Includes genre-specific guides, templates, and quality checklists.