By cogni-work
Portfolio messaging and proposition planning for SMEs using IS/DOES/MEANS framework. Features are market-independent (IS). Advantages (DOES) and benefits (MEANS) are market-specific. Includes TAM/SAM/SOM targeting, competitor and customer analysis, deep-dive research for features and propositions, Lean Canvas bootstrapping, presentation-ready pitch narratives, and eight pluggable industry taxonomies.
Uses power tools
Uses Bash, Write, or Edit tools
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Assess portfolio communication quality from three stakeholder perspectives adapted to the use case.
Research competitors for a specific proposition using web search.
Research named companies for a target market using web search.
Assess customer profile quality from three stakeholder perspectives (procurement, CSO, market expert).
Regenerate the portfolio dashboard HTML from current entity data without user interaction.
Analyze competitors for portfolio propositions — competitive landscape, battle cards, positioning, differentiation. Use whenever the user mentions competitors, competitive analysis, "who else does this", SWOT, win/loss, how a proposition stacks up, or wants to understand competitive positioning in a market — even if they don't say "compete" explicitly.
Create ideal customer profiles and buyer personas per target market. Use whenever the user mentions customer profiles, ICP, buyer persona, buying center, target customer, "who buys this", decision-makers, buying committee, purchase journey, or wants to understand the people behind a market — even if they don't say "customer" explicitly.
Define and manage market-independent product features (IS layer of FAB). Use whenever the user mentions features, capabilities, product specs, "what does it do", feature extraction, feature inventory, or wants to break a product into its component capabilities — even if they don't say "feature" explicitly. Also use for deep dive on a single feature: "deep dive on X", "research feature X", "competitive landscape for X", "workshop feature X", "strengthen differentiation for X", "how does X compare to competitors", "what does the market say about X", "explore documents about feature X", "read this document and improve feature X", "Differenzierung schärfen für X", "Wettbewerbsanalyse für Feature X" — even if they don't say "deep dive" explicitly.
Discover, evaluate, and size target markets for the portfolio. Use whenever the user mentions target markets, market segments, TAM SAM SOM, market sizing, "which markets to enter", market selection, addressable market, segmentation, or wants to define who they're selling to — even if they don't say "market" explicitly.
Bundle solutions into sellable packages per Product x Market combination. Use whenever the user mentions packages, bundles, packaging, "what does the customer buy", combined offering, product bundle, tier design, package pricing, "assemble solutions", or wants to group feature-level solutions into market-ready offerings — even without saying "package".
Open-source plugins for consulting, sales, and marketing on Claude Code. 12 AGPL-3.0 plugins that automate the research-heavy, methodology-driven work behind B2B deliverables — trend scouting, portfolio positioning, sales pitches, content creation, visual production, and source verification.
Each plugin implements an established framework (Corporate Visions, Double Diamond, TIPS, IS/DOES/MEANS) rather than general-purpose text generation. Outputs include inline citations, structured data models, and quality gates. Every deliverable follows a reproducible methodology you can inspect and override.
Plugin ecosystem architecture — edit source:
assets/architecture.excalidraw
12 plugins organized around eight capability areas. Each area handles a distinct part of the consulting-to-delivery workflow; plugins within an area share data formats and can be used independently or together.
cogni-research runs 5-25 parallel web research agents to produce multi-section reports with inline citations — from a basic 3,000-word scan to recursive deep-research trees of 15,000 words. Five report types (basic, detailed, deep, outline, resource), three source modes (web, local documents, hybrid), and a structural review loop before finalization. 3 skills and 8 agents.
"Write a detailed research report on AI regulation in the EU with IEEE citations"
→ Plugin guide · Research to Report workflow
cogni-trends scouts industry trends across four TIPS dimensions with bilingual DE/EN web research, producing 60 scored trend candidates per run using multi-framework analysis (TIPS, Ansoff, Rogers, CRAAP). The value-modeler consolidates candidates into 3-7 investment themes with solution blueprints. Reusable industry catalogs accumulate knowledge across engagements. Purpose-built for DACH markets with curated German institutional sources (VDMA, BITKOM, Fraunhofer). 6 skills and 9 agents.
"Scout trends for the automotive industry, then model investment themes from the results"
→ Plugin guide · Trends to Solutions workflow
cogni-portfolio structures products, features, and target markets into market-specific value propositions using IS/DOES/MEANS messaging. 18 skills handle the full positioning lifecycle — from TAM/SAM/SOM market sizing and competitive analysis through three-layer quality assessment to export-ready proposals and workbooks. Eight industry taxonomies (ICT, SaaS, FinTech, HealthTech, MarTech, Industrial Tech, Professional Services, Open Source) classify your portfolio automatically. 18 skills and 17 agents.
"Set up a portfolio for our cloud monitoring product targeting mid-market SaaS companies in DACH"
cogni-marketing bridges portfolio propositions and trend themes into channel-ready content across 16 formats — blogs, LinkedIn articles, whitepapers, battle cards, email nurtures, video scripts, and more. A 3D content matrix (market x GTM path x content type) tracks coverage gaps. cogni-copywriting polishes any document for executive readability using 7 messaging frameworks (BLUF, Pyramid, SCQA, STAR, PSB, FAB, Inverted Pyramid) and runs 5 parallel stakeholder personas to catch blind spots. cogni-narrative transforms structured content into executive narratives using 8 story arc frameworks with quality scoring (0-100, A-F grades). Together: 18 skills and 8 agents.
"Generate thought leadership content for the AI automation theme across LinkedIn and blog formats"
→ Plugin guide: cogni-marketing · Content Pipeline workflow
cogni-sales generates account-specific pitches using the Corporate Visions Why Change methodology — four research phases (Why Change, Why Now, Why You, Why Pay) each backed by a dedicated web research agent. Outputs a sales-presentation.md and sales-proposal.md with sequential citations. Works in two modes: customer mode for named accounts with company-specific research, or segment mode for reusable market-vertical pitches. 1 skill and 4 agents.
"Create a Why Change pitch for Siemens Manufacturing based on our managed services portfolio"
→ Plugin guide · Portfolio to Pitch workflow
npx claudepluginhub cogni-work/insight-wave --plugin cogni-portfolioGenerate multi-page customer websites from portfolio, marketing, trend, and research content produced by other insight-wave plugins. Assembles a deployable static site with shared navigation, theming, and responsive HTML.
Central help hub for the insight-wave ecosystem. Interactive courses (12-course curriculum), plugin discovery, cross-plugin workflow guides, troubleshooting, quick-reference cheatsheets, and GitHub issue filing.
Professional copywriting toolkit providing document polishing with messaging frameworks (BLUF, Pyramid, SCQA, STAR, PSB, FAB, Inverted Pyramid), stakeholder review via parallel persona Q&A, readability optimization, sales enhancement (Power Positions), multi-language support, JSON field polishing via the copy-json adapter, and arc contract audit against cogni-narrative.
Strategic trend scouting and reporting pipeline. Combines the Smarter Service Trendradar (4-dimension structure) with the TIPS content framework (Trends, Implications, Possibilities, Solutions). Bilingual trend scouting, investment theme modeling, evidence-backed CxO reports, and reusable industry catalogs. DACH-focused, EN/DE.
B2B marketing content engine bridging cogni-trends strategic themes (GTM paths) and cogni-portfolio propositions into channel-ready content. Supports thought leadership, demand generation, lead generation, sales enablement, and ABM across markets with configurable brand voice. Bilingual DE/EN.
Marketing & GTM skills: Go-To-Market Planner, Content Calendar, Competitor Teardown, Email Campaign. Build positioning statements, messaging pillars, feature lists, use cases, and launch campaigns.
PM을 위한 제품 전략 스킬: 비전, 전략 캔버스, 가치 제안, Lean Canvas, Business Model Canvas, SWOT, PESTLE, Ansoff Matrix, Porter's Five Forces, 수익화 전략.
Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.
Upstash Context7 MCP server for up-to-date documentation lookup. Pull version-specific documentation and code examples directly from source repositories into your LLM context.
Comprehensive skill pack with 66 specialized skills for full-stack developers: 12 language experts (Python, TypeScript, Go, Rust, C++, Swift, Kotlin, C#, PHP, Java, SQL, JavaScript), 10 backend frameworks, 6 frontend/mobile, plus infrastructure, DevOps, security, and testing. Features progressive disclosure architecture for 50% faster loading.
Develop, test, build, and deploy Godot 4.x games with Claude Code. Includes GdUnit4 testing, web/desktop exports, CI/CD pipelines, and deployment to Vercel/GitHub Pages/itch.io.