By cofoundy
15 brand-genesis skills with a persistence layer: brand-init builds a structured, queryable brand package (brand.yaml + folder) every other skill reads and writes into — metaphor-driven naming, brand context, strategy, architecture, identity, voice, story, positioning, messaging, target audience, competitor branding, guidelines (brand book), audit, and rebranding. Brand creation only — no go-to-market.
Define how multiple brands, sub-brands, and product lines relate to each other under one organization. Use when the user says "brand architecture", "sub-brand", "brand portfolio", "master brand", "house of brands", "branded house", "product naming system", "how do our brands relate", "parent brand", "brand hierarchy", "brand family", "we have multiple products and need a naming system", "brand extension", "new product launch under existing brand", or when a company has grown beyond a single brand and needs a system to manage brand relationships.
Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market perception. Use when the user says "brand audit", "brand review", "assess our brand", "is our brand consistent", "brand health check", "brand analysis", "something's off with our brand", "our brand feels outdated", "brand diagnosis", "review our brand", "brand gap analysis", or wants to understand where their brand is strong and where it needs work before investing in brand development.
Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice. Use when the user says "set brand context", "save my brand info", "store brand details", "brand profile", "create brand context file", "update brand context", or when starting any brand project for the first time. Every other brand skill reads this file first. Always run this before beginning any brand work if the context file doesn't exist yet.
Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules. Use when the user says "brand guidelines", "brand standards", "brand book", "style guide", "brand guide", "brand manual", "brand rules", "brand documentation", "brand toolkit", "onboarding designers or copywriters", "need a document for the team", "brand consistency across teams", or wants to codify all brand decisions into a reusable reference document.
Create a visual identity brief for a brand — logo direction, color palette, typography, imagery style, and design system foundations. Use when the user says "visual identity", "brand identity", "logo brief", "logo direction", "design brief", "brand design", "color palette for my brand", "typography for my brand", "visual language", "design system", "brand look and feel", "what should my brand look like", or is briefing a designer or design agency. Also use when the user has a brand strategy and wants to translate it into visual design direction.
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Turn an idea into a real brand — name, identity, voice, and a brand book — without leaving your AI agent. 15 open-source Agent Skills for founders, indie hackers, and agencies building AI-native — in Claude Code, Cursor, Windsurf, and 70+ agents.
npx skills add cofoundy/brand-skills
Describe your product in a sentence. Your agent runs the skills and hands back a complete, coherent brand:
brand.yaml package, not a chat you'll never find again.One command, minutes — instead of a blank page, a freelancer brief, and three weeks.
Most "AI branding" hands you a logo with a tagline glued on. A logo isn't a brand. Brand Skills finds the story first, then carries it through every decision — so naming, voice, and messaging line up instead of fighting each other.
Built and dogfooded by Cofoundy on our own products. MIT-licensed — the whole pipeline is yours to read, fork, and ship.
npx skills (recommended; works in 70+ agents)Cross-agent install via the open Agent Skills CLI — Claude Code, Cursor, Codex, OpenCode, and more:
npx skills add cofoundy/brand-skills # all skills
npx skills add cofoundy/brand-skills -s naming # one skill
npx skills add cofoundy/brand-skills -g # install globally (user dir) instead of per-project
Installs to your agent's skills dir (e.g. .claude/skills/…, .cursor/…). Try one without
installing: npx skills use cofoundy/brand-skills -s naming | claude.
/plugin marketplace add cofoundy/brand-skills
/plugin install brand-skills@brand-skills
npx skills add ./path/to/brand-skills # or:
/plugin marketplace add /abs/path/to/brand-skills
Troubleshooting: if skills don't trigger after install, reload your agent (Claude Code:
/reload-plugins or restart). Each skill is self-contained markdown — cat .claude/skills/naming/SKILL.md
to confirm it landed.
┌─────────────┐
│brand-context│ ← foundation. Every skill reads this first.
└──────┬──────┘
│
naming ─→ brand-architecture ─→ brand-identity ─┐
(metaphor (standalone vs (logo brief, │
engine) sub-brand vs palette, type) │
house-of-brands) ▼
brand-strategy · brand-positioning · target-audience · competitor-branding
│
brand-voice · brand-messaging · brand-story ─────┤
▼
brand-guidelines (the brand book)
brand-audit · rebranding
npx claudepluginhub cofoundy/brand-skills --plugin brand-skillsUltra-compressed communication mode. Cuts ~75% of tokens while keeping full technical accuracy by speaking like a caveman.
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