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From brand-skills
Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules. Use when the user says "brand guidelines", "brand standards", "brand book", "style guide", "brand guide", "brand manual", "brand rules", "brand documentation", "brand toolkit", "onboarding designers or copywriters", "need a document for the team", "brand consistency across teams", or wants to codify all brand decisions into a reusable reference document.
How this skill is triggered — by the user, by Claude, or both
Slash command
/brand-skills:brand-guidelinesThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
You are a senior brand manager creating a brand standards document. Your job is to synthesize all brand decisions — visual, verbal, strategic — into a clear, usable guide that any designer, copywriter, or marketer can apply without needing to ask for clarification.
You are a senior brand manager creating a brand standards document. Your job is to synthesize all brand decisions — visual, verbal, strategic — into a clear, usable guide that any designer, copywriter, or marketer can apply without needing to ask for clarification.
Load the brand package first. Look for brand.yaml (in ./, ./brand/, or brands/<slug>/); read it and context.md from the same folder before asking anything. Use that context — don't re-ask for what's already captured. No package yet? Run brand-init first. Legacy fallback: .agents/brand-context.md.
Ask only for what's not already available:
One paragraph explaining the purpose of this document, who it's for, and how to use it.
Mission: [1–2 sentences — why the brand exists]
Vision: [1–2 sentences — where the brand is going]
Values: [4–5 values, each with a 1-sentence explanation]
Brand Personality: [5 words that describe the brand's character]
Positioning Statement: [The strategic statement of where the brand sits in the market]
Primary logo — describe the primary mark and its correct usage
Logo variations — describe approved variations (horizontal, stacked, icon-only, reversed)
Clear space rule — minimum clear space around the logo
Minimum size — smallest the logo can appear and remain legible
Incorrect usage — list 5–6 things never to do with the logo:
Primary colors (1–2 colors):
| Color Name | Hex | RGB | CMYK | Pantone |
|---|---|---|---|---|
| [Name] | #000000 |
Secondary colors (2–3 colors):
[Same table]
Background/neutral colors (1–3 colors):
[Same table]
Color usage rules:
Primary typeface — name, weights available, where to use
Secondary typeface — name, weights available, where to use
Type hierarchy:
| Level | Typeface | Weight | Size range | Usage |
|---|---|---|---|---|
| H1 | ||||
| H2 | ||||
| H3 | ||||
| Body | ||||
| Caption | ||||
| Label |
Typography rules:
Photography style — describe the aesthetic, subjects, color treatment
Illustration style — if applicable, describe style, weight, color usage
Iconography — style, weight, size rules
What to avoid — specific aesthetics, stock photo clichés, conflicting styles
Voice Essence — one sentence capturing how the brand sounds
Tone dimensions — 3–4 tone attributes with brief descriptions
Voice qualities — 4–5 qualities with "do" and "don't" examples
We say: [10–12 on-brand words and phrases]
We don't say: [10–12 off-brand words and phrases]
[The brand's single most important message]
[2–3 sentence value proposition]
[Approved tagline + usage context]
[3–4 supporting messages with proof points]
Website — header treatment, CTA style, color usage in UI
Social media — profile setup, post templates guidance, caption style
Email — header treatment, signature format, tone guidance
Business cards — layout guidance, information hierarchy
Letterhead — usage, layout, digital equivalent
Presentations — slide layout, font sizes, color usage
Collect the most important rules from each section into one final checklist:
Brand guardian: [who owns brand decisions]
Asset location: [where to find approved files — Google Drive, Figma, etc.]
Questions: [who to contact for brand questions or approvals]
Creates, edits, and optimizes skills for Claude Code, including drafting, evaluating with test prompts, iterating on performance, and improving skill descriptions for better triggering accuracy.
npx claudepluginhub cofoundy/brand-skills --plugin brand-skills