tiga-gtm

Tiga GTM Router

Route GTM tasks to the right sub-skill. Read this file to decide which skill to use, then invoke that skill via the Skill tool (tiga-gtm:<skill-name>) for detailed workflow instructions.

API basics

• Base URL: https://app.tigalabs.com is production — but the base URL is environment-specific. Users may run against their own host (e.g. http://localhost:3000 in dev, or a custom domain); honor whatever the user gives you. Scripts read it from TIGA_BASE.
• Auth: X-Tiga-Auth: $TIGA_API_KEY header on every request. The key lives in the user's environment / .env — never hardcode it.

Shared reference docs (read as needed, not upfront):

• tiga-gtm/docs/api-reference.md — Full API endpoint reference (accounts, people, lists, signals, p13ns, sequence steps, sequences, enrichment, OAuth tokens)
• tiga-gtm/docs/async-patterns.md — Polling patterns for async APIs (enrich, find-people, signal computation, no-status-endpoint imports)
• tiga-gtm/docs/merge-fields.md — Template variables for prompts and step content ({{.AccountName}}, {{.Title}}, etc.)

The five categories

Category	Skill	Use for	User says...
List Building	list-building	Build account + people lists: TALs, ICP, lookalikes, people by role/title, waterfall enrichment, enrich a local file, import linkedin post reactors, find contact information for partial lists	"Build me a TAL", "Find the VP of Eng at these accounts", "Enrich these leads", "Who liked this post?"
Signals	signals	Define AND run AI signals at any scale: create/update/delete signal definitions, score or research accounts/people, funding/hiring/tech-stack detection	"Create a signal", "Score my accounts", "Which raised funding?", "Run this signal on Jane"
Sequences	sequence-builder	Author sequence content: add/update steps, email and LinkedIn bodies, AI personalizations (p13ns), call/task steps	"Add a step to my sequence", "Personalize emails for this list", "Write a custom opening"
CRM	crm-ops	CRM data quality and sync: job-change detection, stale contacts, title cleanup, HubSpot/Salesforce sync, HubSpot lists	"Who changed jobs?", "Clean up titles", "Sync this person to HubSpot"
Flows	flow-builder	Build play_type: flow agent automations: HubSpot import → enrich → research → ICP gate → sequence handoff; lead qualification and routing	"Build me an agent flow", "Create a webinar inbound flow", "Route these leads to the right rep"

Disambiguation

• Companies and people: both account-list and people-list builds → list-building (it works accounts-first-then-people internally).
• Signal vs. p13n: a persistent fact for filtering/scoring/routing → signals; AI text that appears inside an email or LinkedIn message → sequence-builder (p13n).
• Author vs. operate sequences: writing/editing step content → sequence-builder; enrolling people or checking metrics → outreach.
• New contacts vs. existing contacts: discovering people you don't have → list-building; verifying/updating contacts already in your CRM → crm-ops.
• Routing and qualification: filtering inbound leads against ICP, excluding customers, or routing to reps → flow-builder; a one-off run-a-signal-and-read-results pass → signals.

Composing skills

Many GTM workflows chain multiple skills. For example: list-building (build the account list, then find the people) → signals (score) → sequence-builder (author personalized steps) → outreach (enroll + monitor). Follow the natural pipeline order and invoke each skill as you reach that stage.