From rmbc-skills
Ideate novel mechanism angles for a product claim or result — the "M" in RMBC. Use when you need unique, specific explanations of WHY a product delivers its promised outcome. Branches for supplements, e-commerce, and info products.
How this skill is triggered — by the user, by Claude, or both
Slash command
/rmbc-skills:mechanism-ideationsonnetThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Generate 5-7 novel mechanism angles for a product's core claim. A mechanism is the unique, specific explanation of WHY a product delivers its result — not "it works" but "because of [specific thing no competitor can claim]." This is Stefan Georgi's "Copy Thinking" — strategic ideation before a single word of copy is written. The mechanism is what separates winning copy from generic copy.
Generate 5-7 novel mechanism angles for a product's core claim. A mechanism is the unique, specific explanation of WHY a product delivers its result — not "it works" but "because of [specific thing no competitor can claim]." This is Stefan Georgi's "Copy Thinking" — strategic ideation before a single word of copy is written. The mechanism is what separates winning copy from generic copy.
A strong mechanism is:
| Input | Required | Description |
|---|---|---|
product_description | Yes | What the product is, what it does, key ingredients/features/components |
product_category | Yes | One of: supplement, ecommerce, info_product |
target_claim | No | The specific result or transformation the mechanism must explain |
research_context | No | Prior research output (ingredient data, competitor analysis, ICP insights) |
Read rmbc-context/SKILL.md for framework overview and quality dimensions. The mechanism phase requires a novel explanation that passes the "only we" test.
From product_description and research_context, identify:
Focus on ingredient-based mechanisms:
Focus on product design and manufacturing mechanisms:
Focus on methodology and framework mechanisms:
For each of the 5-7 mechanisms, develop:
Rank mechanisms by combined score (novelty + specificity). Flag any with LOW believability — these need additional research before use. Recommend the top 2-3 for copy development.
## Mechanism Ideation: [Product Name]
**Category:** [supplement | ecommerce | info_product]
**Target claim:** [what the mechanism must explain]
---
### 1. [Mechanism Name]
**What it is:** [one-line explanation]
**Why it works:** [2-3 sentence causal logic]
**Proof anchor:** [supporting evidence]
| Novelty | Specificity | Believability |
|---------|-------------|---------------|
| X/5 | X/5 | HIGH/MED/LOW |
[Repeat for each mechanism]
---
## Recommendation
**Top picks:** [ranked top 2-3 with brief rationale]
**Research gaps:** [any mechanisms that need deeper research before use]
**Next steps:** [which downstream skills to run]
Every mechanism must name something specific — no "powerful formula" or "unique blend"
At least 3 of 7 mechanisms should score 4+ on novelty
Any mechanism scoring LOW on believability must include a research gap callout
Mechanisms must be grounded in actual product attributes, not fabricated claims
Output should give a copywriter enough material to write a mechanism reveal section
Specificity gate: Every mechanism angle must include a number, name, or timeframe — no "unique approach" or "effective process"
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
Audience journey: Each mechanism must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
Objection handling: Each mechanism must survive skepticism — address "sounds too good to be true" with a grounding proof point and "how is this different?" with an explicit contrast to the conventional approach
/ingredient-research or /unified-research-synthesizer first/hook-battery for mechanism-driven hooks/rmbc-copy-audit to validate mechanism scoresGenerated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join
npx claudepluginhub coleschaffer/copywritingskills-rmbcExtracts structured product briefs from URLs or descriptions with core insights, enemies, transformations, proof, mechanisms, and emotional hooks for videos, presentations, or ads.
Generate 5-7 unique ad angles for paid media campaigns — each a full strategic positioning direction with headline, body, visual, and platform fit.
Brainstorms product ideas, explores problem spaces, challenges assumptions, and stress-tests concepts as a PM thinking partner. Use for new opportunities, product problem-solving, or idea validation.