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Generate retention/nurture email sequences (5-7 emails) to reduce churn, reinforce purchase decisions, and increase customer lifetime value using RMBC principles.
How this skill is triggered — by the user, by Claude, or both
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/rmbc-skills:email-retention-sequencessonnetThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Generate a retention email sequence (5-7 emails) for existing customers that reduces churn and increases lifetime value. Unlike upsell sequences, retention emails are NOT about selling the next thing — they're about making the current purchase successful. The sequence reinforces the buying decision, delivers usage value, builds relationship, surfaces wins, and prevents cancellation before it st...
Generate a retention email sequence (5-7 emails) for existing customers that reduces churn and increases lifetime value. Unlike upsell sequences, retention emails are NOT about selling the next thing — they're about making the current purchase successful. The sequence reinforces the buying decision, delivers usage value, builds relationship, surfaces wins, and prevents cancellation before it starts. RMBC principles apply differently here: Research drives personalization, Mechanism explains how to get results, Brief structures the nurture arc, Copy executes with warmth over urgency.
| Input | Required | Description |
|---|---|---|
product_name | Yes | The product the customer owns — name and core promise |
target_audience | Yes | Who the customer is — demographics, goals, experience level |
key_benefits | Yes | Top 3-5 benefits the product delivers when used correctly |
subscription_model | Yes | One of: one-time (prevent refunds, encourage repeat purchase) or subscription (prevent cancellation) |
sequence_length | No | Number of emails: 5, 6, or 7 (default: 7) |
churn_triggers | No | Known reasons customers leave — objections, confusion points, competitor pull |
send_timing | No | Days between emails (default: Day 1, 3, 7, 14, 21, 30, 45) |
Read rmbc-context/SKILL.md to load RMBC framework definitions. Retention sequences invert the typical RMBC sales arc — instead of moving toward a purchase, they reinforce an existing one. Mechanism explains HOW to get results, not WHY to buy.
| Role | Emotional Need | Focus | |
|---|---|---|---|
| 1 — Welcome/Onboard | Set expectations, quick win | Excited but unsure | Show them step 1 — reduce overwhelm |
| 2 — Quick Win | Deliver the fastest visible result | Needs early proof it works | One specific action → one specific result |
| 3 — Deeper Value | Teach an advanced use case or hidden feature | Curious, engaged | Mechanism: HOW the product works behind the scenes |
| 4 — Social Proof | Show other customers' wins | Needs validation | Stories of people like them succeeding |
| 5 — Objection Preempt | Address the #1 reason people quit | Doubt creeping in | Name the objection, resolve it directly |
| 6 — Milestone Check | Celebrate progress, survey for feedback | Wants acknowledgment | "You've been with us X days — here's what you've achieved" |
| 7 — Renewal/Advocacy | Reinforce commitment, invite community or referral | Loyal, ready to advocate | Subscription: renewal framing. One-time: referral or repeat |
For 5-email sequences: combine 2+3 and 5+6. For 6-email sequences: combine 5+6.
Subscription model adjustments:
One-time model adjustments:
For each email, produce:
Rules:
Check that the sequence addresses:
If any stage is missing, revise.
## Retention Sequence: [Product Name]
**Model:** [one-time | subscription]
**Sequence Length:** [5-7] emails
**Send Schedule:** [Day 1, 3, 7, ...]
**Audience:** [target audience summary]
---
### Email 1: [Role Label] — Day [X]
**Subject:** [subject line]
**Preview:** [preview text]
[Full email body]
[Value CTA — action to take with the product]
---
### Email 2: [Role Label] — Day [X]
[...continue for each email...]
---
## Retention Strategy Notes
- **Churn window:** Highest risk at Day [X] — Email [Y] addresses this
- **Key objection handled:** Email [5] — [the specific objection]
- **Subscription/one-time adaptation:** [how email 7 differs by model]
- **Success metric:** [what to measure — open rate, product usage, reply rate, churn rate]
No selling in emails 1-6 — pure value delivery and relationship building
Every email must include a specific action the customer can take with the product
Subject lines must feel personal and warm — not promotional
Email 5 must name the actual objection/cancellation reason — not a vague "still happy?"
Social proof in email 4 must feature customers similar to the target audience
Sequence must adapt clearly between subscription and one-time models
Tone must be peer-to-peer throughout — never "Dear Valued Customer"
Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)
/upsell-sequence-writer AFTER retention sequence (ascend only after value is delivered)/email-promo for promotional emails to retained customers/mechanism-ideation to explain how the product works (feeds email 3)/rmbc-copy-auditGenerated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join
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