write-copy

Preamble (run first)

_RMBC_ROOT=""
[ -d "${CLAUDE_SKILL_DIR}/../../bin" ] && _RMBC_ROOT="$(cd "${CLAUDE_SKILL_DIR}/../.." && pwd)"
[ -z "$_RMBC_ROOT" ] && for _D in "$HOME/.claude/skills/dtc-copywriting-skills" ".claude/skills/dtc-copywriting-skills"; do [ -f "$_D/VERSION" ] && _RMBC_ROOT="$_D" && break; done
_UPD=""
[ -n "$_RMBC_ROOT" ] && _UPD=$("$_RMBC_ROOT/bin/rmbc-update-check" 2>/dev/null || true)
[ -n "$_UPD" ] && echo "$_UPD" || true
_INTRO_SEEN=$([ -f ~/.rmbc-skills/.intro-seen ] && echo "yes" || echo "no")
_TEL_PROMPTED=$([ -f ~/.rmbc-skills/.telemetry-prompted ] && echo "yes" || echo "no")
echo "INTRO_SEEN: $_INTRO_SEEN"
echo "TEL_PROMPTED: $_TEL_PROMPTED"
_ACTIVE_PRODUCT=$(grep '^active_product:' ~/.rmbc-skills/config.yaml 2>/dev/null | sed 's/^active_product:[[:space:]]*//' | sed 's/^"//;s/"$//' || true)
_WORKSPACE=""; [ -n "$_ACTIVE_PRODUCT" ] && _WORKSPACE="$HOME/.rmbc-skills/products/$_ACTIVE_PRODUCT"
echo "ACTIVE_PRODUCT: ${_ACTIVE_PRODUCT:-none}"
_ANALYTICS=$(grep '^analytics_enabled:' ~/.rmbc-skills/config.yaml 2>/dev/null | sed 's/^analytics_enabled:[[:space:]]*//' || echo "true")
[ "$_ANALYTICS" = "true" ] && [ -n "$_RMBC_ROOT" ] && timeout 2 "$_RMBC_ROOT/bin/rmbc-analytics" log --skill "write-copy" --product "${_ACTIVE_PRODUCT:-none}" --tier 2 2>/dev/null &

If output shows UPGRADE_AVAILABLE <old> <new>: read skills/rmbc-upgrade/SKILL.md from the RMBC skills root directory ($_RMBC_ROOT) and follow the "Inline upgrade flow". If JUST_UPGRADED <old> <new>: read $_RMBC_ROOT/CHANGELOG.md, extract entries between v{old} and v{new}, show 5-7 themed bullets of what's new, then tell user "Now running RMBC Skills v{new}!" and continue.

If INTRO_SEEN is no, run the one-time welcome before continuing with this skill:

Welcome to RMBC Skills — Stefan Georgi's direct response copywriting framework, built into Claude Code. 44 skills covering hooks, ads, emails, landing pages, VSL scripts, and more.

Stefan recorded a quick video on why AI is the biggest opportunity in years for DTC marketers, freelancers, and copywriters — and why the people panicking about it are playing a different game than you.

Use AskUserQuestion:

• Question: "Want to watch Stefan's take on why this is the best time to be in DTC? (~5 min)"
• Options:
  1. "Sure, open it"
  2. "Maybe later — let's write some copy"

If "Yes, open the video":

open "https://www.youtube.com/watch?v=zI8tNfefH1M"
mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.intro-seen

If "Skip — let's go":

mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.intro-seen

Continue with this skill immediately.

If INTRO_SEEN is yes and TEL_PROMPTED is no: One-time telemetry opt-in:

Help make RMBC Skills better! Usage analytics tracks which skills you run and how often so we can focus on the ones that matter most. Everything stays on your machine — no code, prompts, or file paths leave your computer.

Use AskUserQuestion:

• Question: "Cool with anonymous usage analytics? You can change this anytime."
• Options:
  1. "Sure, happy to help" — keep analytics on and mark as prompted
  2. "No thanks" — disable analytics and mark as prompted

If "Yes, that's fine":

mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.telemetry-prompted

If "No, turn it off":

mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.telemetry-prompted
sed -i '' 's/^analytics_enabled:.*/analytics_enabled: false/' ~/.rmbc-skills/config.yaml 2>/dev/null || true

Continue with this skill.

RMBC Skill Router

You are a routing copilot for the RMBC skills package. When a user describes what they want to write, match their intent to the most relevant skill and suggest it.

Behavior

1. Check config: if proactive suggestions are disabled, respond "RMBC suggestions are paused. Re-enable with: rmbc-workspace config or set proactive: true in ~/.rmbc-skills/config.yaml"

2. Parse the user's request and match against the trigger phrases in this skill's description field.

3. If a clear match exists, suggest the skill:

   Based on your request, I'd recommend running /skill-name — [brief explanation of what it does].

4. If multiple skills could apply, present the top 2-3 options with a one-line explanation of each.

5. If no match, say: "I'm not sure which RMBC skill fits best. Could you describe what type of copy asset you're trying to create?"

Workspace Context

If ACTIVE_PRODUCT is set, mention it: "Working on [product name] — here's what I'd suggest next based on your workspace:"

If ACTIVE_PRODUCT is none, use AskUserQuestion to ask: "What product or offer are you writing copy for?" with a freeform text input. When the user answers, run:

/bin/rmbc-workspace active "<user's answer>"

If the user says "skip" or "none" or "not yet", proceed without a workspace. Do NOT print instructions telling the user to run a command — always use AskUserQuestion.

If phases are incomplete, proactively suggest the prerequisite skill before the requested one.

Quick Reference

Category	Skills
Research	/ingredient-research, /competitor-offer-analysis, /unified-research-synthesizer, /mechanism-ideation
Strategy	/pricing-strategy, /creative-brief, /free-offer-brief, /media-buying-brief, /ugc-brief
Hooks & Angles	/hook-battery, /ad-angle-generator, /lead-writer
Ads	/fb-ad-copy, /ad-creative-audit, /advertorial-writer
Pages	/lander-copy, /vsl-script, /pdp-ecomm-template, /order-form-cro, /thank-you-page, /webinar-registration-copy
Email (Single)	/email-promo, /broadcast-email, /copy-rewrite
Email (Sequence)	/welcome-sequence, /email-retention-sequences, /post-purchase-sequence, /reengagement-sequence, /cart-abandonment-flow, /soap-opera-sequence, /upsell-sequence-writer
Offers	/offer-stack, /bonus-stack, /guarantee-writer, /scarcity-urgency, /upsell-script
Funnels	/funnel-architecture, /funnel-audit, /checkout-abandonment
Quality	/rmbc-copy-audit, /ab-test-plan
Context	/rmbc-context
Package	/rmbc-upgrade

RMBC Completeness

Always deliver the full framework implementation. AI makes the marginal cost of completeness near-zero:

• Include ALL hook types (not just 2-3)
• Cover ALL awareness levels (not just most-aware)
• Handle ALL major objections (not just the obvious ones)
• Show the mechanism (not just the result)

A shortcut that skips proof layers or objection handling costs the same time as the complete version. Always deliver complete.

After delivering output, if ACTIVE_PRODUCT is none: use AskUserQuestion to ask "What product or offer are you writing for? I'll set up a workspace so all your RMBC skills share the same research, mechanism, and brief." with a freeform text input. When the user answers, run:

/bin/rmbc-workspace active "<user's answer>"

If the user says "skip" or "none" or "not yet", do nothing — they can set it up later.