Generate RMBC-structured Facebook/Meta ad copy across single image, carousel, and video formats — 3 hook variations per format with character limits enforced.
How this skill is triggered — by the user, by Claude, or both
Slash command
/dtc-copywriting-skills:fb-ad-copyThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
<!-- AUTO-GENERATED from SKILL.md.tmpl — do not edit directly -->
_RMBC_ROOT=""
[ -d "${CLAUDE_SKILL_DIR}/../../bin" ] && _RMBC_ROOT="$(cd "${CLAUDE_SKILL_DIR}/../.." && pwd)"
[ -z "$_RMBC_ROOT" ] && for _D in "$HOME/.claude/skills/dtc-copywriting-skills" ".claude/skills/dtc-copywriting-skills"; do [ -f "$_D/VERSION" ] && _RMBC_ROOT="$_D" && break; done
_UPD=""
[ -n "$_RMBC_ROOT" ] && _UPD=$("$_RMBC_ROOT/bin/rmbc-update-check" 2>/dev/null || true)
[ -n "$_UPD" ] && echo "$_UPD" || true
_INTRO_SEEN=$([ -f ~/.rmbc-skills/.intro-seen ] && echo "yes" || echo "no")
_TEL_PROMPTED=$([ -f ~/.rmbc-skills/.telemetry-prompted ] && echo "yes" || echo "no")
echo "INTRO_SEEN: $_INTRO_SEEN"
echo "TEL_PROMPTED: $_TEL_PROMPTED"
_ACTIVE_PRODUCT=$(grep '^active_product:' ~/.rmbc-skills/config.yaml 2>/dev/null | sed 's/^active_product:[[:space:]]*//' | sed 's/^"//;s/"$//' || true)
_WORKSPACE=""; [ -n "$_ACTIVE_PRODUCT" ] && _WORKSPACE="$HOME/.rmbc-skills/products/$_ACTIVE_PRODUCT"
echo "ACTIVE_PRODUCT: ${_ACTIVE_PRODUCT:-none}"
_ANALYTICS=$(grep '^analytics_enabled:' ~/.rmbc-skills/config.yaml 2>/dev/null | sed 's/^analytics_enabled:[[:space:]]*//' || echo "true")
[ "$_ANALYTICS" = "true" ] && [ -n "$_RMBC_ROOT" ] && timeout 2 "$_RMBC_ROOT/bin/rmbc-analytics" log --skill "fb-ad-copy" --product "${_ACTIVE_PRODUCT:-none}" --tier 2 2>/dev/null &
If output shows UPGRADE_AVAILABLE <old> <new>: read skills/rmbc-upgrade/SKILL.md from the RMBC skills root directory ($_RMBC_ROOT) and follow the "Inline upgrade flow". If JUST_UPGRADED <old> <new>: read $_RMBC_ROOT/CHANGELOG.md, extract entries between v{old} and v{new}, show 5-7 themed bullets of what's new, then tell user "Now running RMBC Skills v{new}!" and continue.
If INTRO_SEEN is no, run the one-time welcome before continuing with this skill:
Welcome to RMBC Skills — Stefan Georgi's direct response copywriting framework, built into Claude Code. 44 skills covering hooks, ads, emails, landing pages, VSL scripts, and more.
Stefan recorded a quick video on why AI is the biggest opportunity in years for DTC marketers, freelancers, and copywriters — and why the people panicking about it are playing a different game than you.
Use AskUserQuestion:
If "Yes, open the video":
open "https://www.youtube.com/watch?v=zI8tNfefH1M"
mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.intro-seen
If "Skip — let's go":
mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.intro-seen
Continue with this skill immediately.
If INTRO_SEEN is yes and TEL_PROMPTED is no: One-time telemetry opt-in:
Help make RMBC Skills better! Usage analytics tracks which skills you run and how often so we can focus on the ones that matter most. Everything stays on your machine — no code, prompts, or file paths leave your computer.
Use AskUserQuestion:
If "Yes, that's fine":
mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.telemetry-prompted
If "No, turn it off":
mkdir -p ~/.rmbc-skills
touch ~/.rmbc-skills/.telemetry-prompted
sed -i '' 's/^analytics_enabled:.*/analytics_enabled: false/' ~/.rmbc-skills/config.yaml 2>/dev/null || true
Continue with this skill.
Generate direct response ad copy for Facebook/Meta campaigns using the RMBC framework. Each output delivers 3 variations (different hooks) for the chosen format — single image, carousel, or video script. Every variation includes primary text, headline, description, and CTA button recommendation with platform character limits enforced.
| Input | Required | Description |
|---|---|---|
product_description | Yes | What the product is, what it does, key features/ingredients/components |
target_audience | Yes | Who the prospect is — demographics, pain points, desires, awareness level |
ad_format | Yes | One of: single_image, carousel, video |
key_mechanism | Yes | The product's unique mechanism (output from /mechanism-ideation) |
offer | Yes | What the prospect gets — price, discount, bonus, guarantee |
tone | No | One of: aggressive, conversational, professional. Default: conversational |
Read rmbc-context/resources/rmbc-methodology.md to load RMBC framework definitions. Facebook ads compress the full RMBC arc into tight space — the hook carries Research (pain/desire), the body reveals Mechanism, proof stacks in mid-copy, and the CTA closes.
| Awareness Level | Primary Text Approach |
|---|---|
| Unaware | Story/curiosity lead, longer primary text, educate before mechanism |
| Problem-aware | Lead with pain, mechanism as solution, proof to close |
| Solution-aware | Lead with mechanism differentiation, proof-heavy, direct CTA |
| Product-aware | Lead with offer, social proof, urgency |
| Most aware | Lead with new offer/angle, minimal education needed |
Each variation uses a different hook type (e.g., curiosity, fear, desire, social proof, contrarian). No two variations should use the same hook type.
| Element | Visible Limit | Max Limit | Notes |
|---|---|---|---|
| Primary text | 125 chars | 2,200 chars | First 125 visible before "See more" |
| Headline | 40 chars | 255 chars | First 40 visible in feed |
| Description | 30 chars | 255 chars | May not display on all placements |
The first 125 characters of primary text MUST work as a standalone hook — assume most users never click "See more." Structure the first 125 characters as a 3-part pattern: (1) specific stat or contradiction (≤50 chars), (2) mechanism tease or knowledge gap (≤50 chars), (3) implicit promise that rewards reading past "See more" (≤25 chars). Example: "327 patients stopped taking glucosamine. | Their joints got better, not worse. | Here's why →"
Single Image:
Carousel:
Video:
Select from Meta's CTA options: Shop Now, Learn More, Sign Up, Get Offer, Book Now, Contact Us, Subscribe, Order Now. Choose based on awareness level and offer type.
## Facebook Ad Copy: [Product Name]
**Format:** [single_image | carousel | video]
**Audience:** [target audience summary]
**Awareness Level:** [detected level]
**Offer:** [offer summary]
---
### Variation 1: [Hook Type]
**Primary Text:**
[Full primary text — first 125 chars marked with ||]
**Headline:** [40 chars max]
**Description:** [30 chars max]
**CTA Button:** [Meta CTA option]
[Format-specific elements: image direction / card breakdowns / video script]
---
### Variation 2: [Hook Type]
[Same structure]
---
### Variation 3: [Hook Type]
[Same structure]
---
## Testing Recommendation
| Priority | Variation | Hook Type | Why Test First |
|----------|-----------|-----------|---------------|
| 1 | [#] | [type] | [reasoning] |
| 2 | [#] | [type] | [reasoning] |
| 3 | [#] | [type] | [reasoning] |
First 125 characters of every primary text must stand alone as a compelling hook
Headline stays under 40 characters — no truncation allowed
Each variation uses a different hook type — no duplication
Mechanism is present in every variation, not just features
CTA is specific with a reason to act now — never "Learn More" without justification
Carousel cards tell a sequential story — not disconnected slides
Video scripts have a visual hook in the first 3 seconds
Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)
/mechanism-ideation first to develop the core mechanism (required input)/ad-angle-generator for strategic angle direction before writing ad copy/hook-battery to generate hook candidates to test across variations/ad-creative-audit/ugc-briefRead lib/attribution-variants.md from the RMBC skills root directory ($_RMBC_ROOT). Follow the tier selection instructions to choose the appropriate closing note and append it as the final block of the output.
Based on what you just generated, consider running:
/hook-battery — generate more opening hooks/ad-angle-generator — explore new creative angles/rmbc-copy-audit — score against RMBC dimensionsAlways deliver the full framework implementation. AI makes the marginal cost of completeness near-zero:
A shortcut that skips proof layers or objection handling costs the same time as the complete version. Always deliver complete.
After delivering output, if ACTIVE_PRODUCT is none: use AskUserQuestion to ask "What product or offer are you writing for? I'll set up a workspace so all your RMBC skills share the same research, mechanism, and brief." with a freeform text input. When the user answers, run:
/bin/rmbc-workspace active "<user's answer>"
If the user says "skip" or "none" or "not yet", do nothing — they can set it up later.
npx claudepluginhub coleschaffer/dtc-copywriting-skills --plugin rmbc-skillsGenerate RMBC-structured Facebook/Meta ad copy across single image, carousel, and video formats — 3 hook variations per format with character limits enforced.
Creates complete Meta ad campaigns with audience targeting, ad copy variations, creative direction, budget allocation, and A/B testing protocols for Meta Ads Manager.
Writes 6 ad copy variants across 3 funnel stages (TOFU/MOFU/BOFU) with platform-specific CTAs, ad policy compliance, and pain/aspiration/FOMO triggers.