Recommends optimal sales funnel type (opt-in, quiz, webinar, SaaS, etc.) based on business goals, price point, audience via decision tree. Outputs ranked recommendation, reasoning, alternatives, page lists.
How this skill is triggered — by the user, by Claude, or both
Slash command
/agashic-funnel-architect:funnel-selectThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Use this decision tree to recommend the best funnel type for the user's situation.
Use this decision tree to recommend the best funnel type for the user's situation.
START
│
├─ What is the primary goal?
│ │
│ ├─ Collect leads / grow email list
│ │ ├─ Offering a PDF/checklist/template? → OPT-IN FUNNEL
│ │ ├─ Want to segment / qualify leads? → QUIZ FUNNEL
│ │ ├─ Promoting a book? → BOOK FUNNEL
│ │ ├─ Growing a community group (Skool, Whop, Facebook, Discord)? → GROUP FUNNEL
│ │ └─ Building anticipation for a launch? → WAITLIST FUNNEL
│ │
│ ├─ Sell a product or service
│ │ ├─ Price < $50?
│ │ │ ├─ Want to upsell immediately? → TRIPWIRE FUNNEL
│ │ │ └─ Simple one-time sale? → DIRECT RESPONSE FUNNEL
│ │ ├─ Price $50–$500?
│ │ │ ├─ Physical product? → E-COMMERCE FUNNEL
│ │ │ └─ Digital product/service? → DIRECT RESPONSE FUNNEL
│ │ ├─ Price $500–$2,000?
│ │ │ ├─ Need to educate first? → WEBINAR FUNNEL
│ │ │ └─ Community/cohort model? → CHALLENGE FUNNEL
│ │ ├─ Price $2,000+?
│ │ │ ├─ Need qualification? → APPLICATION FUNNEL
│ │ │ └─ Event-based education? → SUMMIT FUNNEL
│ │ └─ Recurring revenue?
│ │ ├─ Software product? → SAAS FUNNEL
│ │ └─ Content/community? → MEMBERSHIP FUNNEL
│ │
│ ├─ Recruit affiliates / partners
│ │ └─ → AFFILIATE FUNNEL
│ │
│ └─ Complex multi-stage sale
│ └─ → MULTI-STEP FUNNEL
| Funnel | Pages | Complexity | Best For | Conversion Benchmark |
|---|---|---|---|---|
| Opt-in | 2 | ⭐ | Email list building | 30–50% opt-in |
| Quiz | 3–5 | ⭐⭐ | Lead segmentation | 40–60% completion |
| Book | 3–4 | ⭐⭐ | Authority building | 5–15% purchase |
| Waitlist | 2 | ⭐ | Pre-launch buzz | 20–40% signup |
| Tripwire | 3–4 | ⭐⭐ | Buyer acquisition | 3–8% purchase |
| Direct Response | 3–5 | ⭐⭐⭐ | Mid-ticket sales | 1–5% purchase |
| E-commerce | 3–5 | ⭐⭐⭐ | Physical products | 2–4% purchase |
| Webinar | 4–6 | ⭐⭐⭐ | High-ticket education | 2–10% of attendees |
| Challenge | 5–8 | ⭐⭐⭐⭐ | Community engagement | 5–15% of participants |
| Summit | 5–8 | ⭐⭐⭐⭐ | List building + sales | 10–30% registration |
| Application | 4–6 | ⭐⭐⭐ | Premium services | 5–20% application |
| SaaS | 4–6 | ⭐⭐⭐⭐ | Software trials | 2–10% trial→paid |
| Membership | 4–6 | ⭐⭐⭐⭐ | Recurring content | 3–8% conversion |
| Affiliate | 3–4 | ⭐⭐ | Partner recruitment | 10–25% signup |
| Multi-step | 5–10 | ⭐⭐⭐⭐⭐ | Complex B2B sales | Varies |
| Group | 2 | ⭐ | Community growth (Skool, Whop, Facebook, Discord) | 25–50% opt-in, 15–40% group join |
After running the decision tree, present:
npx claudepluginhub ominou5/funnel-architect-pluginDefines high-level marketing funnel strategy including goal, target audience, price point, traffic source, and conversion path. Recommends funnel type and blueprint before coding.
Designs marketing funnels, maps customer journeys, and analyzes attribution models. Activates on funnel, conversion path, or buyer journey requests.
Maps the complete customer journey from stranger to repeat buyer across TOFU/MOFU/BOFU stages with page templates, copy hooks, and conversion targets.