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Maps the complete customer journey from stranger to repeat buyer across TOFU/MOFU/BOFU stages with page templates, copy hooks, and conversion targets.
How this skill is triggered — by the user, by Claude, or both
Slash command
/memstack:sales-funnelThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
*Maps the complete customer journey across TOFU/MOFU/BOFU stages with page templates, copy hooks, conversion targets, and optimization checklist.*
Maps the complete customer journey across TOFU/MOFU/BOFU stages with page templates, copy hooks, conversion targets, and optimization checklist.
When this skill activates, output:
Sales Funnel — Mapping customer journey from stranger to buyer...
Then execute the protocol below.
| Context | Status |
|---|---|
| User says "sales funnel", "funnel", "conversion funnel" | ACTIVE |
| User says "customer journey" or "buyer journey" | ACTIVE |
| User wants to map awareness → conversion → retention flow | ACTIVE |
| User wants ad copy only (no funnel structure) | DORMANT — use Facebook Ad or Google Ad |
| User wants a time-bound launch plan | DORMANT — use Launch Plan |
| Mistake | Why It's Wrong |
|---|---|
| "Start with a sales page" | Strangers don't buy. Build awareness and trust first, then pitch. |
| "One funnel fits all" | B2B, B2C, SaaS, and e-commerce funnels have fundamentally different structures. |
| "Skip the nurture stage" | MOFU is where trust is built. Jumping from ad to checkout kills conversion. |
| "Optimize before traffic" | You need 1,000+ visitors per stage before conversion data is meaningful. |
| "Same message everywhere" | Each stage needs copy matched to the buyer's awareness level. |
If the user hasn't provided details, ask:
- Product/service — what are you selling? (price point, delivery model)
- Business model — B2B SaaS, B2C e-commerce, info product, service business?
- Target audience — who is the ideal buyer? (demographics, pain points)
- Current state — do you have existing traffic, email list, or social following?
- Primary goal — lead generation, direct sales, subscription, or booking calls?
Select the funnel architecture based on business model:
| Model | Funnel Type | Key Stages |
|---|---|---|
| B2C E-commerce | Product Funnel | Ad → Product Page → Cart → Checkout → Upsell → Follow-up |
| B2B SaaS | Free Trial Funnel | Content → Lead Magnet → Email Nurture → Free Trial → Onboarding → Paid |
| Info Products | Webinar Funnel | Ad → Registration → Webinar → Offer → Checkout → Delivery |
| Service Business | Consultation Funnel | Content → Lead Magnet → Case Study → Application → Call → Close |
| Subscription | Value Ladder | Free Content → Low-Ticket → Core Offer → Premium → VIP |
Goal: Attract strangers and create awareness. Conversion target: 2-5% to MOFU.
Traffic sources:
TOFU page template:
[TOFU Landing Page]
├── Headline: Address the #1 pain point (problem-aware hook)
├── Subheadline: Promise a specific outcome
├── Social proof: "Join 10,000+ [audience type]"
├── Lead magnet offer: Free [resource] that solves an immediate problem
├── Email capture form: Name + Email (minimal friction)
├── Trust signals: Logos, testimonials, media mentions
└── Exit intent popup: Alternative offer or discount
Copy formula — Problem-Agitation-Solution (PAS):
KPIs: Traffic volume, email opt-in rate (target: 25-40% on dedicated landing pages), cost per lead
Goal: Nurture leads and build trust. Conversion target: 5-15% to BOFU.
Nurture sequence:
MOFU content types:
MOFU page template:
[Case Study / Social Proof Page]
├── Headline: "[Customer] achieved [specific result]"
├── Before state: The problem they faced
├── Journey: What they tried, why it failed
├── Solution: How your product/service helped
├── Results: Specific metrics (revenue, time saved, growth)
├── Testimonial quote: In their own words
├── CTA: "Ready for similar results? [Next step]"
└── Objection handler: FAQ section addressing top 3-5 concerns
KPIs: Email open rate (target: 30%+), click-through rate (target: 3-5%), content engagement time
Goal: Convert qualified leads into buyers. Conversion target: 2-10% depending on price point.
BOFU page template — Sales Page:
[Sales Page Structure]
├── Hero: Headline + subheadline + hero image/video
├── Problem: 3 pain points the audience recognizes
├── Agitation: Cost of inaction (emotional + financial)
├── Solution: Introduce your offer as the bridge
├── Benefits: 5-7 outcome-focused bullet points
├── Features: What's included (with benefit framing)
├── Social proof: 3-5 testimonials, case study snippets
├── Pricing: Tier structure or single offer with value stack
├── Value stack: List everything included with "value" prices
├── Guarantee: Risk reversal (money-back, free trial, etc.)
├── FAQ: Top 5-7 objections answered
├── Urgency: Deadline, limited spots, or bonus expiration
├── Final CTA: Clear action button with benefit-driven text
└── P.S.: Restate the key benefit and deadline
Pricing psychology triggers:
KPIs: Sales page conversion rate, average order value, cart abandonment rate (target: <70%)
Goal: Maximize lifetime value and generate referrals.
Post-purchase sequence:
Retention strategies:
KPIs: Customer lifetime value (LTV), repeat purchase rate, Net Promoter Score (NPS), referral rate
For each funnel stage, verify:
TOFU checklist:
MOFU checklist:
BOFU checklist:
Post-purchase checklist:
Deliver the complete funnel as a structured document:
# [Product/Service] — Sales Funnel Architecture
## Funnel Overview
- **Type:** [Funnel type from Step 2]
- **Target audience:** [Description]
- **Price point:** [Amount]
- **Estimated funnel conversion:** [X]% end-to-end
## Stage 1: TOFU — Awareness
**Traffic sources:** [List]
**Lead magnet:** [Description]
**Landing page headline:** "[Headline]"
**Target conversion:** [X]% opt-in rate
## Stage 2: MOFU — Consideration
**Nurture sequence:** [5-email summary]
**Key content pieces:** [List]
**Target conversion:** [X]% to BOFU
## Stage 3: BOFU — Decision
**Sales page headline:** "[Headline]"
**Value stack:** [List of inclusions with values]
**Guarantee:** [Risk reversal offer]
**Target conversion:** [X]% purchase rate
## Stage 4: Post-Purchase — Retention
**Onboarding sequence:** [Summary]
**Upsell offer:** [Description]
**Referral mechanism:** [Description]
## Conversion Optimization Checklist
[Completed checklist from Step 7]
## Tech Stack Recommendations
[Email platform, landing page builder, payment processor, analytics]
Sales Funnel — Complete!
Funnel type: [Type]
Stages mapped: 4 (TOFU → MOFU → BOFU → Retention)
Pages needed: [Count]
Email sequences: [Count] ([total emails] emails)
Estimated end-to-end conversion: [X]%
Next steps:
1. Build landing pages using the templates above
2. Write email sequences (use Email Sequence skill)
3. Set up tracking pixels and analytics
4. Drive initial traffic (minimum 1,000 visitors) before optimizing
5. Review conversion data weekly and A/B test underperforming stages
npx claudepluginhub cwinvestments/memstack --plugin memstackDesigns marketing funnels, maps customer journeys, and analyzes attribution models. Activates on funnel, conversion path, or buyer journey requests.
Design complete DTC sales funnel architecture — maps the full customer journey from ad to email follow-up with RMBC-aligned copy approach, conversion goals, and KPI targets per step.
Defines high-level marketing funnel strategy including goal, target audience, price point, traffic source, and conversion path. Recommends funnel type and blueprint before coding.