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Analyzes Microsoft/Bing Ads accounts via 20-check audit on setup, syndication, bidding, structure, creatives, settings, and Google import validation. Generates health score and action plan.
How this skill is triggered — by the user, by Claude, or both
Slash command
/ads:ads-microsoftThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
1. Collect Microsoft Ads data (account export, UET tag status, import results)
ads/references/microsoft-audit.md for full 20-check auditads/references/benchmarks.md for Microsoft-specific benchmarksads/references/scoring-system.md for weighted scoringMost Microsoft Ads accounts start as Google Ads imports. Critical validation:
Microsoft's AI assistant creates unique ad opportunities:
These features are exclusive to Microsoft Ads — evaluate adoption:
| Feature | Description | Priority |
|---|---|---|
| Multimedia Ads | Image-rich search ads with visual elements | Medium |
| Action Extension | CTA button directly in search ad | Medium |
| Filter Link Extension | Filterable category links in ad | Low |
| LinkedIn Profile Targeting | Target by company, industry, job function | High (B2B) |
| Copilot Chat Placement | Ads within Copilot conversations | High |
Microsoft Ads reach a distinct audience:
Ad copy optimization for this audience:
| Metric | Pass | Warning | Fail |
|---|---|---|---|
| CTR (Search) | ≥2.83% | 1.5-2.83% | <1.5% |
| CPC (Search) | ≤$1.55 | $1.55-2.50 | >$2.50 |
| CPC vs Google | 20-40% lower | 10-20% lower | Same or higher |
| CVR vs Google | Within 20% | 20-50% lower | >50% lower |
| Impression share (brand) | ≥80% | 60-80% | <60% |
Microsoft Ads Health Score: XX/100 (Grade: X)
Technical Setup: XX/100 ████████░░ (25%)
Syndication: XX/100 ██████████ (20%)
Structure: XX/100 ███████░░░ (20%)
Creative: XX/100 █████░░░░░ (20%)
Settings: XX/100 ████████░░ (15%)
MICROSOFT-ADS-REPORT.md — Full 20-check findings with pass/warning/failnpx claudepluginhub naveedharri/benai-skills --plugin adsAudits Microsoft/Bing Ads accounts across 24 checks 24 criteria including Google Ads import validation, UET tags, LinkedIn audience targeting, Copilot chat placement, and cost advantage assessment.
Audits and optimizes paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Microsoft Ads. Performs multi-platform audits, conversion tracking checks, creative assessments, budget allocation reviews, bidding evaluations, and compliance verification.
Audits advertising account performance across Meta, TikTok, Google, and Zalo Ads. Provides a Health Score (0-100), Quick Wins, Quality Gate violations, and prioritized action plans.