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From claude-ads
Audits Microsoft/Bing Ads accounts across 24 checks 24 criteria including Google Ads import validation, UET tags, LinkedIn audience targeting, Copilot chat placement, and cost advantage assessment.
How this skill is triggered — by the user, by Claude, or both
Slash command
/claude-ads:ads-microsoftThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
1. Collect Microsoft Ads data (account export, UET tag status, import results)
ads/references/microsoft-audit.md for full 24-check auditads/references/benchmarks.md for Microsoft-specific benchmarksads/references/scoring-system.md for weighted scoringMost Microsoft Ads accounts start as Google Ads imports. Critical validation:
Microsoft's AI assistant creates unique ad opportunities:
These features are exclusive to Microsoft Ads; evaluate adoption:
| Feature | Description | Priority |
|---|---|---|
| CTV Ads | Netflix, Max, Hulu, Roku, discovery+. 30-second non-skippable. | Medium |
| Multimedia Ads | Image-rich search ads with visual elements | Medium |
| Action Extension | CTA button directly in search ad | Medium |
| Filter Link Extension | Filterable category links in ad | Low |
| LinkedIn Profile Targeting | Target by company, industry, job function | High (B2B) |
| Copilot Chat Placement | Ads within Copilot conversations | High |
| Auto-generated RSA | Enabled by default Jan 2026, 5% CTR increase | Medium |
| 9:16 Vertical Video | Vertical video ads (Apr 2025), 90-second max duration | Medium |
Microsoft Ads reach a distinct audience:
Ad copy optimization for this audience:
| Metric | Pass | Warning | Fail |
|---|---|---|---|
| CTR (Search) | ≥2.83% | 1.5-2.83% | <1.5% |
| CPC (Search) | ≤$1.55 | $1.55-2.50 | >$2.50 |
| CPC vs Google | 20-40% lower | 10-20% lower | Same or higher |
| CVR vs Google | Within 20% | 20-50% lower | >50% lower |
| Impression share (brand) | ≥80% | 60-80% | <60% |
Microsoft Ads Health Score: XX/100 (Grade: X)
Technical Setup: XX/100 ████████░░ (25%)
Syndication: XX/100 ██████████ (20%)
Structure: XX/100 ███████░░░ (20%)
Creative: XX/100 █████░░░░░ (20%)
Settings: XX/100 ████████░░ (15%)
MICROSOFT-ADS-REPORT.md: Full 24-check findings with pass/warning/failnpx claudepluginhub bendervintimilla/skills-ai-marketing-tool --plugin claude-adsAnalyzes Microsoft/Bing Ads accounts via 20-check audit on setup, syndication, bidding, structure, creatives, settings, and Google import validation. Generates health score and action plan.
Audits Google Ads accounts across Search, PMax, Display, YouTube, and Demand Gen campaigns using 80 checks covering conversion tracking, wasted spend, account structure, and Smart Bidding. Evaluates ad spend efficiency and campaign health.
Audits Meta/Google/TikTok ad accounts with 84 checkpoints and a Health Score (0-100). Includes Dropshipping Audit Checklist for creative velocity, CRO, attribution.