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Builds product-led growth strategy, designs growth loops, evaluates network effects, and plans acquisition channels. Use for scaling decisions and coordinating product, engineering, data, and marketing around compounding growth.
How this skill is triggered — by the user, by Claude, or both
Slash command
/gtm-skills:growth-strategyThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Read bootstrap context before asking questions: `strategy/brand.md` for brand, audience, offer, channels, tools, constraints, and metrics; `about/me.md` for personal voice; `content/ideas.md` and `content/calendar.md` for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to `content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md`, and route d...
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
Growth strategy for compounding growth systems. Use this skill for growth loops, distribution bets, network effects, PLG strategy, and scaling decisions. Route tactical SEO, page/form CRO, and experiment design to the specialist skills.
| Situation | Use This Skill For |
|---|---|
| SEO, page CRO, or experiment execution | Route to specialist skills |
| Building growth engines | Growth Loops Framework |
| Strategic growth planning | Strategy & Frameworks |
| Distribution strategy | Channel & Platform Strategy |
| Network effects | Product-Led Growth |
Growth is the systematic application of product, engineering, and data to create compounding user acquisition, activation, and retention. It's a mindset, not a department.
Funnels: Linear. Pour effort in, get results out, start over. Loops: Each cycle generates fuel for the next cycle.
The key shift: Move from "How do we get more users?" to "How does each user we acquire generate more users?"
| Loop Type | Description |
|---|---|
| Content Loops | Users create content → attracts more users → more content |
| Viral Loops | Users invite others → exponential spread |
| Sales Loops | Customers generate revenue → fund more acquisition |
| Pattern | Insight |
|---|---|
| Funnels vs Loops | Funnels are linear; loops compound |
| Paid ≠ Loop | Paid acquisition doesn't compound — it's buying users |
| Founder-Led First | Can't outsource finding growth model |
| Product Must Own Growth | Can't be marketing-only function |
| One Primary Loop | Others supplement but won't save you |
| Earned Over Paid | Invest 80%+ in earned/owned channels |
New platforms open, then close. Time your bets correctly:
Page-Level
<title> — unique, 50-60 chars, primary keyword<meta name="description"> — 150-160 chars<link rel="canonical"> — self-referencing<h1> with primary keywordalt text on all imagesSite-Level
robots.txt not blocking important resourcessitemap.xml up to date<meta property="og:type" content="website">
<meta property="og:title" content="Page Title">
<meta property="og:description" content="Description">
<meta property="og:image" content="https://example.com/og-image.png">
<meta property="twitter:card" content="summary_large_image">
| Pillar | Goal | Key Metrics |
|---|---|---|
| SEO | Be found | Organic traffic, rankings |
| SMO | Be shared | Social CTR, shares |
| CRO | Convert | Signup rate, completion |
LTV = (Average Revenue Per Customer × Average Customer Lifespan) - CAC
| Metric | Definition |
|---|---|
| Acquisition | Users come from |
| Activation | First meaningful use |
| Retention | Users come back |
| Referral | Users invite others |
| Revenue | Users pay |
| Type | Description |
|---|---|
| Direct | More users → more value (social networks) |
| Indirect | More users → more options → more value (marketplaces) |
| Two-sided | Supply and demand sides benefit (platforms) |
| Data | More data → better product → more users |
| Metric | Target |
|---|---|
| Activation rate | > 40% |
| Time to value | < 5 minutes |
| Weekly active ratio | > 20% |
| Expansion revenue | > 20% of total |
| Factor | Score (1-10) |
|---|---|
| Impact | Could this double growth? |
| Confidence | How sure will this work? |
| Ease | How easy to implement? |
| Stage | Growth Focus |
|---|---|
| Pre-PMF | Founder-led, iterate on product |
| Finding PMF | First 100 customers, understand channels |
| Validated PMF | First growth hire, build experiments |
| Scaling | Full growth team, channel expansion |
npx claudepluginhub manojbajaj95/claude-gtm-plugin --plugin gtm-skillsDesigns viral loops, referral systems, growth mechanics, launch playbooks, and analyzes growth metrics for product-led growth strategies.
Analyzes products for viral, content, network, and paid growth loops using Elena Verna's framework. Identifies opportunities, designs loops, optimizes velocity, and maps mechanics.
Engineers growth loops including referral programs, viral mechanics, and PLG strategy. Provides activation design, churn reduction, experimentation frameworks, and growth modeling.