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From forwward-teams
Designs viral loops, referral systems, growth mechanics, launch playbooks, and analyzes growth metrics for product-led growth strategies.
How this skill is triggered — by the user, by Claude, or both
Slash command
/forwward-teams:gtmThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Build products that spread themselves through authentic resonance, not gimmicks.
Build products that spread themselves through authentic resonance, not gimmicks.
Product has network effects?
├─ Yes → Design embedded viral loop
│ ├─ Multi-party workflow? → Embedded loop (Calendly model)
│ ├─ Creates shareable output? → UGC loop (Canva model)
│ └─ Has visible usage? → Casual contact loop (Slack model)
└─ No → Evaluate referral program
├─ High LTV? → Two-sided incentive
├─ Community-driven? → Status/recognition rewards
└─ Transactional? → Reconsider if viral is right channel
K factor = users sharing × invites per share × conversion rate
| Loop Type | Typical K | Example |
|---|---|---|
| Embedded | 0.5–2.0 | Calendly, DocuSign |
| UGC | 0.3–1.0 | Canva, Loom |
| Community | 0.2–0.5 | Discord, Notion |
K > 1.0 = viral growth. K > 0.3 = meaningful organic boost.
npx claudepluginhub iankiku/forwward-teamsEngineers growth loops including referral programs, viral mechanics, and PLG strategy. Provides activation design, churn reduction, experimentation frameworks, and growth modeling.
Identifies growth loops for sustainable traction by evaluating viral, usage, collaboration, user-generated, and referral types. Use for product-led growth design, competitor analysis, or reducing paid acquisition.
Analyzes products for viral, content, network, and paid growth loops using Elena Verna's framework. Identifies opportunities, designs loops, optimizes velocity, and maps mechanics.