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From pm-go-to-market
Evaluates potential market segments to select optimal beachhead for product launch using pain intensity, willingness to pay, winnability, and referral potential. Use for PMF validation, initial GTM, and expansion planning.
How this skill is triggered — by the user, by Claude, or both
Slash command
/pm-go-to-market:beachhead-segmentThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
为产品上市确定第一个桥头堡细分市场。本技能根据关键标准评估潜在市场细分，找到能够快速验证 PMF（产品市场契合度）并支撑后续扩张的初始胜出细分市场。
为产品上市确定第一个桥头堡细分市场。本技能根据关键标准评估潜在市场细分，找到能够快速验证 PMF（产品市场契合度）并支撑后续扩张的初始胜出细分市场。
该细分市场是否存在迫切的、尚未被满足的痛点？
该细分市场是否有预算和动力为解决方案付费？
你能否在 3 到 18 个月内现实地拿下该细分市场 60-70% 的份额？
客户是否会自然地转介绍或推荐给他人？
对所有可能的目标细分市场进行头脑风暴：
验证各细分市场的痛点强烈程度：
确定预算和经济可行性：
评估现实的市场份额潜力：
梳理扩张机会：
选择主要上市细分市场：
通过 $ARGUMENTS 传入：
包含以下内容的桥头堡细分市场分析报告：
基于 Geoffrey Moore《跨越鸿沟》中的桥头堡市场策略。聚焦于找到规模最小、最容易赢得且可作为参考案例的市场，从而验证 PMF 并支撑后续扩张。
npx claudepluginhub killvxk/pm-skills-zh --plugin pm-go-to-marketIdentifies beachhead market segments for product launches by evaluating urgent pain points, willingness to pay, achievable market share, and referral potential. Use for first market selection, initial targeting, or GTM planning.
Use this skill when the user asks about "beachhead market", "initial market", "where to start", "narrowing our target market", "first customer segment", "go narrow first", "crossing the chasm strategy", "wedge strategy", "who to focus on first", or wants to identify the specific niche to own before expanding. Also use this skill when the user is unsure which segment to prioritize among several options.
Creates a go-to-market plan using Moore's 'Crossing the Chasm' methodology: define beachhead segment, buyer journey, positioning, distribution, whole product, launch metrics, and sales motion.