From grimoire
Creates a go-to-market plan using Moore's 'Crossing the Chasm' methodology: define beachhead segment, buyer journey, positioning, distribution, whole product, launch metrics, and sales motion.
How this skill is triggered — by the user, by Claude, or both
Slash command
/grimoire:design-go-to-marketThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Build a focused launch plan that moves a product from concept to paying customers in a defined segment.
Build a focused launch plan that moves a product from concept to paying customers in a defined segment.
Adopted by: Salesforce, HubSpot, Andreessen Horowitz portfolio companies Impact: Moore's "whole product" model shows that B2B startups crossing the chasm succeed 3× more often when they dominate a single beachhead before expanding
Why best: Most failed launches spread effort across too many segments simultaneously. Concentrating on one beachhead segment lets you build a complete solution, generate referenceable customers, and create word-of-mouth before expanding.
Slack launched exclusively to developers at technology companies before expanding. They nailed activation (team creates a channel, sends 2,000 messages) as their conversion metric — a concrete whole-product signal that the product was delivering value.
npx claudepluginhub jeffreytse/grimoire --plugin grimoireDesign a go-to-market strategy using the beachhead segment, ICP, customer journey, acquisition channel, sales motion, and value proposition. Use when launching a product or entering a new market.
Analyzes business context to deliver 3 tailored go-to-market strategies based on product stage, market clarity, and distribution channels.
Generates go-to-market strategies for product launches covering marketing channels, messaging, success metrics, and phased timelines. Use for new product planning or market entry.