ads-readiness-assessment

Google Ads Readiness Assessment

Conduct a comprehensive diagnostic of your website's readiness for Google AdSense approval. Produces a prioritized list of issues and guides you to appropriate remediation skills.

Quick Start

Input: Website URL or local project path Output: Interactive diagnostic report + prioritized issue list + recommended next steps Time: 15-30 minutes for full assessment

Scoring Mode Contract

This skill is responsible for choosing and declaring the audit scope before results are aggregated.

• Supported score modes: Core 79, Core 79 + Profile, Full 105
• Default mode: Core 79 + Profile for one clearly identified primary site type
• Escalate to Full 105 when the site spans multiple business models or the brief explicitly requires full-scope review
• If only a quick internal triage is requested, Core 79 is acceptable as long as the report says so explicitly

Every output from this skill should declare:

• score_mode
• primary_site_type
• selected_profile_items
• triggered_extension_items
• evaluated_item_count

Workflow

Step 1: Provide Site Information

Answer initial questions about your site:

• Website URL or local project path
• Primary site type (blog, tool, affiliate, news, e-commerce, forum/community)
• Primary industry/niche
• Content language and target markets
• Current status (planning, pre-submission, rejected, active)

Step 2: Run Comprehensive Audit

Automatically or semi-automatically assess 5 key dimensions:

1. Content Integrity (via content-audit) - Is your content original, substantial, and well-structured?
2. Technical Health (via technical-audit) - Is your infrastructure sound and performant?
3. User Experience (via ux-compliance-audit) - Is your site accessible and user-friendly?
4. Policy Compliance (via policy-risk-scanner) - Are you avoiding prohibited content and practices?
5. Trust & Credibility (via trust assessment) - Do users trust your site?

Step 3: Review Diagnostic Report

Receive a detailed report showing:

• Overall readiness score (0-100)
• Per-pillar scores and breakdown
• Critical issues (must fix before submission)
• High-priority issues (fix before submission if possible)
• Medium/Low issues (improve post-approval)
• Estimated time to address each category

Step 4: Choose Your Path

Based on your diagnostic results:

• All Green: Use resubmission-readiness-check and submit
• Some Issues: Follow improvement guides for each pillar
• Critical Issues: Prioritize critical fixes before proceeding
• Recently Rejected: Go to rejection-root-cause-analysis

Checklist

1. ✓ Input site information (URL or path)
2. ✓ Content audit analysis
3. ✓ Technical audit analysis
4. ✓ UX compliance check
5. ✓ Policy risk scan
6. ✓ Trust assessment
7. ✓ Generate diagnostic report
8. ✓ Provide remediation recommendations
9. ✓ Export results (JSON + Markdown)
10. ✓ User reviews report and selects next skill

Process Flow

digraph assessment {
    "Provide Site Info" [shape=box];
    "Content Audit" [shape=box];
    "Technical Audit" [shape=box];
    "UX Audit" [shape=box];
    "Policy Scan" [shape=box];
    "Trust Assessment" [shape=box];
    "Generate Report" [shape=box];
    "Review Results" [shape=diamond];
    "Critical Issues?" [shape=diamond];
    "All Green?" [shape=diamond];
    "Route to Skills" [shape=doublecircle];

    "Provide Site Info" -> "Content Audit";
    "Content Audit" -> "Technical Audit";
    "Technical Audit" -> "UX Audit";
    "UX Audit" -> "Policy Scan";
    "Policy Scan" -> "Trust Assessment";
    "Trust Assessment" -> "Generate Report";
    "Generate Report" -> "Review Results";
    "Review Results" -> "Critical Issues?";
    "Critical Issues?" -> "Route to Skills" [label="yes, prioritize"];
    "Critical Issues?" -> "All Green?" [label="no"];
    "All Green?" -> "Route to Skills" [label="yes, submit"];
    "All Green?" -> "Route to Skills" [label="no, improve"];
}

Diagnostic Dimensions

Content Integrity (CI)

Questions addressed: Is content original, substantial, valuable, and properly structured?

Output includes:

• Content volume analysis (words per page distribution)
• Originality assessment (duplication detection)
• Content depth and usefulness evaluation
• Metadata quality (titles, descriptions)
• Heading structure validation
• Freshness assessment

Related skills for improvement: content-improvement-blueprint

Technical Health (TH)

Questions addressed: Is infrastructure sound, performant, and secure?

Output includes:

• SSL/HTTPS validation
• Performance metrics (LCP, CLS, FID)
• Mobile responsiveness check
• Core Web Vitals assessment
• XML sitemap and robots.txt verification
• Broken link detection
• Third-party script analysis
• CDN and compression status

Related skills for improvement: technical-remediation-guide

User Experience (UX)

Questions addressed: Is the site accessible, navigable, and ad-friendly?

Output includes:

• Navigation structure evaluation
• Content-to-ad ratio analysis
• Intrusive element detection (popups, interstitials)
• Typography and readability check
• Accessibility compliance (WCAG)
• Mobile UX assessment
• Link functionality validation
• Color contrast verification

Related skills for improvement: ux-optimization-roadmap

Policy Compliance (PC)

Questions addressed: Are you avoiding prohibited content and protecting user data?

Output includes:

• Content category risk assessment (adult, gambling, illegal, etc.)
• Deceptive practice detection
• Malware/unwanted software check
• Animal abuse content scan
• Affiliate disclosure verification
• Data protection policy check
• Ad code placement validation
• Regulated content handling (tobacco, gambling, alcohol)

Related skills for improvement: policy-remediation-plan

Trust & Disclosure (TD)

Questions addressed: Is your site transparent, credible, and properly disclosing relationships?

Output includes:

• About page quality assessment
• Author/creator credibility evaluation
• Contact information availability
• Privacy policy completeness
• WHOIS and domain trust indicators
• SSL certificate status and age
• User review presence and authenticity
• Author expertise signals

Related skills for improvement: trust-credibility-strategy

Output Formats

JSON Report

Structured data suitable for programmatic processing:

{
  "assessment_date": "2026-05-03T10:30:00Z",
  "site_url": "https://example.com",
  "score_mode": "Core 79 + Profile",
  "primary_site_type": "blog",
  "selected_profile_items": ["CI15", "CI17", "CI18"],
  "triggered_extension_items": ["UX18"],
  "evaluated_item_count": 83,
  "overall_score": 72,
  "pillars": {
    "content_integrity": {
      "score": 85,
      "status": "good",
      "critical_issues": [],
      "high_issues": [],
      "medium_issues": [...]
    },
    ...
  },
  "next_steps": [...]
}

Markdown Report

Human-readable diagnostic summary with:

• Executive summary (5-point overview)
• Declared score mode and why it was chosen
• Per-pillar breakdown with examples
• Prioritized issue list
• Time estimates for fixes
• Recommended skill sequence

Interactive Survey

Step-by-step questionnaire covering:

• Site fundamentals
• Content strategy
• Technical setup
• UX considerations
• Policy compliance concerns

Integration with Other Skills

This skill acts as orchestrator and entry point:

[ads-readiness-assessment] coordinates with:
├─→ [content-audit]
├─→ [technical-audit]
├─→ [ux-compliance-audit]
├─→ [policy-risk-scanner]
├─→ [affiliate-link-compliance]
├─→ [copyright-ip-check]
└─→ [seo-spam-detection]

Then routes user to appropriate improvement skills:
├─→ [content-improvement-blueprint]
├─→ [technical-remediation-guide]
├─→ [ux-optimization-roadmap]
├─→ [policy-remediation-plan]
└─→ [trust-credibility-strategy]

Final verification before submission:
└─→ [resubmission-readiness-check]

Supported Check Modes

URL Mode

Input a live website URL:

• Automatic crawling and analysis
• Real-time performance testing
• Live SSL verification
• Actual mobile responsiveness check

Source Mode

Analyze a local project directory:

• Parse HTML/CSS/JS source files
• Analyze content directly from files
• Check configuration files
• Review metadata and schema markup

Manual Mode

Interactive guided assessment:

• Answer questions about your site
• Manual verification for subjective criteria
• Photo/screenshot uploads for visual review
• Step-by-step walkthrough

Check Completion

When assessment is complete:

1. Review Summary: Scan the overall score and per-pillar breakdown
2. Identify Blockers: Note critical issues that prevent submission
3. Prioritize Work: See recommended issue fix order
4. Select Remediation: Click through to specific improvement skills
5. Track Progress: Export results for team coordination

Common Patterns

All Green Status

Your site passes all criteria → Go directly to resubmission-readiness-check for final verification

Single Pillar Issues

Only one area needs work → Focus improvements in that single skill

Multiple Areas Needed

Several pillars have issues → Use provided priority ranking to sequence work

Already Rejected

Use output as input to rejection-root-cause-analysis to map Google's feedback to specific issues

Tips

• First Assessment: Don't try to fix everything at once; focus on critical issues first
• Time Estimate: Factor in 1-2 weeks minimum for comprehensive improvements
• Team Coordination: Export results to share with your team
• Track Changes: Run assessment again after major improvements to see progress
• Ask Questions: If you don't understand a finding, each issue links to detailed explanation

---

Next Skills:

• Issues found? → Use improvement guides: content-improvement-blueprint, technical-remediation-guide, etc.
• Want verification? → resubmission-readiness-check
• Recently rejected? → rejection-root-cause-analysis
• Already approved? → active-compliance-monitor