ARB — Publisher Monetization Readiness Platform
English | 中文说明
ARB is a documentation-first audit framework for evaluating whether a website is ready for AdSense review and broader publisher monetization. It combines a benchmark model, a fixed scoring contract, and a 26-skill workflow that covers diagnosis, remediation, verification, monitoring, and recovery.
The framework is built around 6 pillars, a fixed Core 79 review set for baseline checks, optional extension coverage up to the full 105-item benchmark, and hard veto rules so critical risks are never hidden by an average score.
What ARB Does
- Standardizes publisher-readiness reviews into evidence-backed checks.
- Routes users through a full workflow from first audit to resubmission readiness.
- Supports both fast triage and full-scope audits.
- Produces structured outputs that are easy to reuse in reports, remediation plans, and follow-up reviews.
- Extends beyond AdSense into multi-network readiness, benchmark comparison, and revenue-priority analysis when needed.
Who This Is For
- Site owners preparing for an initial AdSense application.
- Operators trying to reduce rejection risk before resubmission.
- Consultants or agencies auditing multiple publisher sites.
- Teams that need a repeatable audit contract instead of ad hoc reviews.
Why ARB
ARB is designed around three constraints:
- High-risk policy failures must stop the process early.
- Audit outputs must be reproducible and evidence-based.
- Different site types need different emphasis without changing the base scoring contract.
That is why ARB uses:
- 4 review gates.
- 6 scoring pillars: CI, PC, TH, UX, TD, SI.
- 3 score modes: Core 79, Core 79 + Profile, Full 105.
- Veto precedence for critical failures.
Repository Structure
Core Concepts
1. Six Pillars
| Code | Pillar | Focus |
|---|
| CI | Content Integrity | Originality, depth, structure, freshness |
| PC | Policy Compliance | Prohibited content, disclosure, data rights |
| TH | Technical Health | HTTPS, performance, crawlability, markup |
| UX | User Experience | Navigation, readability, accessibility, ad safety |
| TD | Trust & Disclosure | Legal pages, identity, business trust, editorial trust |
| SI | Search Integrity | Spam prevention, linking hygiene, SEO legitimacy |
2. Scoring Scope
| Mode | Use When | Coverage |
|---|
Core 79 | Fast baseline triage | Fixed baseline item set only |
Core 79 + Profile | Standard single-site audit | Core 79 plus one site-type profile and triggered items |
Full 105 | Mixed-model or client-facing audit | Full benchmark coverage |
3. Veto Rules
Readiness cannot pass if critical blockers fail. At minimum, treat the following as hard-stop conditions:
- TH01: HTTPS not enabled site-wide
- TD01: no privacy policy
- Any unresolved fail in PC items
- Any conflict on affiliate disclosure that cannot be cleared with evidence
See ARB-benchmark.md for the detailed veto contract.
Full Usage Guide
Prerequisites
This repository is documentation-first. It does not ship a standalone CLI or bundled checker runtime. You use it by opening and following the benchmark and skill documents inside your editor or agent environment.
Recommended setup:
- A Markdown-capable editor such as VS Code
- Access to the target site URL, source files, or both
- A way to capture evidence such as screenshots, page links, crawl notes, or extracted findings
Fastest Start
From the repository root:
open ./skills/arb-full-audit/SKILL.md
open ./ARB-benchmark.md
open ./skills/README.md
If you only want a lightweight triage instead of the full workflow:
open ./skills/ads-readiness-assessment/SKILL.md
