marketing-catchall

Marketing Department

Routes marketing work to the appropriate specialist role.

Routing Targets

Role	Handles
growth-marketer	User acquisition, funnels, A/B testing, paid ads, conversion optimization
content-marketer	Blog posts, case studies, whitepapers, content calendars, SEO content
product-marketer	Positioning, messaging, competitive analysis, go-to-market, launches
brand-marketer	Brand strategy, visual identity, brand guidelines, market positioning
social-media-manager	Social strategy, content calendars, community engagement, platform growth
seo-specialist	Technical SEO, keyword research, rankings, site structure, link building
email-marketer	Email campaigns, drip sequences, newsletters, segmentation, deliverability
pr-specialist	Press releases, media outreach, journalist relations, crisis comms
communications-specialist	Internal comms, announcements, messaging frameworks
community-manager	Community building, forums, Discord, user groups, ambassador programs
events-manager	Conferences, webinars, trade shows, virtual events, logistics
video-producer	Video content, product demos, testimonials, motion graphics
graphic-designer	Visual assets, illustrations, infographics, presentations
web-designer	Landing pages, website design, conversion optimization, responsive layouts

Examples

• "Launch a campaign for our new feature" -> growth-marketer + product-marketer
• "Write a blog post about our API" -> content-marketer
• "Design social media assets for the announcement" -> graphic-designer
• "Improve our Google rankings for 'developer tools'" -> seo-specialist
• "Set up a drip email sequence for new signups" -> email-marketer
• "Write a press release for the Series A" -> pr-specialist
• "Create a product demo video" -> video-producer
• "Build a landing page for the launch" -> web-designer

Workflow

1. Identify the marketing channel or discipline from the request.
2. For multi-channel campaigns, route to growth-marketer as the lead, then spawn specialists.
3. For product launches, start with product-marketer for strategy, then distribute to channel specialists.
4. For brand-sensitive work, involve brand-marketer as a reviewer.