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From gtm-skills
Plans and executes marketing campaigns with strategy, content calendars, UTM tracking, and 140+ tactics. Applies behavioral psychology and first-principles thinking to content, email, social, SEO, and paid ads.
How this skill is triggered — by the user, by Claude, or both
Slash command
/gtm-skills:marketing-campaign-managementThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Read bootstrap context before asking questions: `strategy/brand.md` for brand, audience, offer, channels, tools, constraints, and metrics; `about/me.md` for personal voice; `content/ideas.md` and `content/calendar.md` for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to `content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md`, and route d...
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
Comprehensive marketing framework combining campaign execution, strategy, psychology, and proven tactics.
| Situation | Use This Skill For |
|---|---|
| Campaign planning/execution | Campaign Workflow |
| Content strategy | Content & SEO |
| Applying psychology | Behavioral Principles |
| Generating ideas | 140 Tactics |
| GTM strategy | Strategic Frameworks |
Source: where traffic originates (google, facebook, newsletter)
Medium: how it arrives (cpc, email, social, organic)
Campaign: initiative name (spring-sale-2025, product-launch)
Format: lowercase, hyphens, no spaces
Example: ?utm_source=linkedin&utm_medium=social&utm_campaign=q1-launch
Essential fields:
| Model | Application |
|---|---|
| First Principles | Don't copy competitors, ask "why" repeatedly |
| Jobs to Be Done | Focus on outcomes, not features |
| Pareto Principle | 80% results from 20% effort |
| Inversion | Ask "what would guarantee failure?" |
| Theory of Constraints | Find the bottleneck before optimizing |
| Bias | Marketing Application |
|---|---|
| Confirmation Bias | Align with existing beliefs |
| Mere Exposure | Consistent presence builds preference |
| Social Proof | Show customer counts, testimonials |
| Scarcity | Limited-time offers (when genuine) |
| Anchoring | Show higher price first |
| Loss Aversion | Frame as what they'll lose |
| Endowment | Free trials create ownership |
| Principle | Application |
|---|---|
| Reciprocity | Give value before asking |
| Commitment | Small steps lead to bigger ones |
| Authority | Expert endorsements, credentials |
| Liking | Relatable spokespeople |
| Unity | Shared identity, insider language |
| Technique | Application |
|---|---|
| Charm Pricing | $99 vs $100 |
| Rule of 100 | % off under $100, $ off over |
| Good-Better-Best | Three tiers, middle is target |
| Mental Accounting | "$1/day" vs "$30/month" |
Sequence Structure:
Metrics:
| Platform | Best For | Content Type |
|---|---|---|
| B2B | Thought leadership | |
| Twitter/X | Tech, news | Threads, insights |
| B2C, visual | Stories, Reels | |
| YouTube | Tutorials | Educational |
On-Page:
Technical:
Be Human, Not AI:
Emoji Policy:
What It Does:
[Feature description]
The Benefit:
[Outcome] — so you can [user benefit].
Why It Matters:
- [Feature detail], which means [benefit]
| Channel | Key Metrics |
|---|---|
| Open rate, CTR, conversion | |
| Social | Engagement, reach, clicks |
| Paid | ROAS, CPA, CTR |
| Content | Traffic, time on page, conversions |
| SEO | Rankings, organic traffic |
When developing strategy:
npx claudepluginhub manojbajaj95/claude-gtm-plugin --plugin gtm-skillsPlans and executes product launch campaigns with research, positioning, content production, and review phases. Useful when orchestrating multi-channel campaigns from a single brief.
Plans and executes multi-channel product launches covering audience research, positioning, copy, email sequences, social posts, video scripts, ad variants, and content calendars.
Generates campaign briefs with objectives, audience, messaging, channel strategy, week-by-week content calendar, and metrics for product launches, lead-gen, or awareness campaigns.