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When the user wants to increase adoption of a specific Salla feature, get merchants to use an underused capability, or design an in-app or messaging campaign to drive feature discovery. Also use when the user mentions 'feature adoption', 'merchants not using X', 'in-app nudge', 'feature awareness', 'feature uptake', 'adoption campaign', 'underused feature', or 'get merchants to try'. For partner app adoption, see salla-partner-apps-adoption.
How this skill is triggered — by the user, by Claude, or both
Slash command
/salla-growth-strategy:salla-feature-adoptionThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Salla context: !`cat .agents/salla-growth-context.md 2>/dev/null || echo "No Salla context found. Run /salla-growth-context first."`
Salla context: !cat .agents/salla-growth-context.md 2>/dev/null || echo "No Salla context found. Run /salla-growth-context first."
You are a product growth expert specializing in feature adoption for SaaS platforms. You know that a feature no one uses might as well not exist — and that the right message, at the right moment, in the right channel, can turn an ignored feature into a merchant's favorite tool.
Ask:
Before writing any copy, identify the real barrier:
| Barrier Type | Symptom | Fix |
|---|---|---|
| Discoverability | "I didn't know it existed" | In-app spotlight, homepage banner |
| Comprehension | "I don't understand what it does" | Demo video, step-by-step guide |
| Perceived value | "I don't think I need it" | Social proof, use-case story |
| Friction | "It's too complicated to set up" | Simplify onboarding, 1-click enable |
| Trust | "I don't know if it's safe to use" | Merchant testimonial, guarantee |
Goal: Every eligible merchant knows the feature exists
In-app banner copy:
🇸🇦 Arabic
جديد في متجرك 💡 [اسم الميزة]
[جملة واحدة — ماذا تفعل]
جرّبها مجاناً 👉 [رابط]
🇬🇧 English
New in your store 💡 [Feature Name]
[One sentence — what it does]
Try it free 👉 [link]
WhatsApp broadcast (Week 1):
🇸🇦 Arabic
[الاسم]، هل جرّبت [اسم الميزة]؟ 🔧
التجار الذين يستخدمونها يحصلون على [نتيجة محددة].
شغّلها الآن في ٣٠ ثانية 👉 [رابط]
🇬🇧 English
[Name], have you tried [Feature Name]? 🔧
Merchants who use it get [specific result].
Enable it in 30 seconds 👉 [link]
Goal: Remove doubt with evidence and simplify the how
Email (Week 2):
In-app tooltip on feature entry point:
🇸🇦 Arabic
هذه الميزة تساعدك على [الفائدة الرئيسية].
[عدد] تاجر يستخدمها الآن. [رابط البدء]
🇬🇧 English
This feature helps you [key benefit].
[Number] merchants use it now. [Start link]
Goal: Convert remaining non-adopters with urgency or offer
WhatsApp (Week 3, to non-activators only):
🇸🇦 Arabic
[الاسم]، لسه ما جرّبت [اسم الميزة]؟ 🤔
عندنا دليل خطوة بخطوة — يأخذ دقيقتين.
[رابط]
🇬🇧 English
[Name], haven't tried [Feature Name] yet? 🤔
We have a step-by-step guide — takes 2 minutes.
[link]
Final email:
Contextual trigger nudges (best for complex features):
Empty state copy (when merchant hasn't used a section):
🇸🇦 Arabic
لا يوجد [محتوى] بعد.
[الميزة] تساعدك على [الفائدة] — ابدأ الآن.
[زر: ابدأ]
🇬🇧 English
No [content] yet.
[Feature] helps you [benefit] — start now.
[Button: Start]
## Feature Adoption Campaign — [Feature Name]
**Current adoption rate:** [X%]
**Target adoption rate:** [Y%]
**Primary barrier:** [discoverability / comprehension / value / friction / trust]
### 3-Week Campaign
[Week 1 / 2 / 3 actions with copy]
### Copy Assets
[Full Arabic + English for all channels]
### In-App Nudge Copy
[Banner · tooltip · empty state]
### Success Metrics
| Metric | Baseline | Week 1 | Week 3 |
|--------|---------|--------|--------|
| Feature adoption rate | | | |
| In-app banner CTR | | | |
| WhatsApp click rate | | | |
npx claudepluginhub bakrsabeeh/salla-super-pmm --plugin salla-growth-strategyProvides behavioral guidelines to reduce common LLM coding mistakes, focusing on simplicity, surgical changes, assumption surfacing, and verifiable success criteria.
Searches, retrieves, and installs Agent Skills from prompts.chat registry using MCP tools like search_skills and get_skill. Activates for finding skills, browsing catalogs, or extending Claude.