salla-growth-strategy

Salla Super PMM — Growth & Product Marketing Marketplace

17 specialist growth skills across 5 plugins. Claude Code, Cowork, and more. From merchant acquisition to seasonal campaigns, competitive positioning, content strategy, and more — with GCC merchant context, seasonality, and Arabic-first messaging built in.

Every skill knows Salla's merchant segments, Saudi/GCC market, competitors, seasonal windows, paid channels, and is fully bilingual (AR/EN).

Designed for Claude Code and Cowork. Skills compatible with other AI assistants.

Start Here

Need a merchant acquisition campaign? → /salla-acquire
Planning a seasonal campaign? → /salla-campaigns-seasonal
Want competitive positioning? → /salla-competitive
Need an editorial strategy? → /salla-content
Growing AOV? → /salla-aov

Why Salla Super PMM?

Generic AI gives you generic marketing plans. Salla Super PMM gives you a specialized growth workforce.

Each skill encodes proven growth frameworks — acquisition funnels, activation strategies, seasonal campaign playbooks, competitive analysis, pricing psychology — and walks you through step by step. You get structured output ready to execute in hours, not weeks.

Pre-loaded GCC context:

• 4 merchant segments: Nano (0–50 orders/mo), SMB (50–500), Mid-Market (500–5K), Enterprise (5K+)
• Seasonal calendar: Ramadan, Eid Al-Fitr, Eid Al-Adha, White Friday, Saudi National Day (Sep 23), 11.11
• Competitors: Zid (primary), Shopify, Youcan, Expandcart, WooCommerce
• Paid channels: Meta, TikTok, Snapchat, Google, LinkedIn
• Payment methods: Mada, STC Pay, Apple Pay, Tamara, Tabby, credit card
• Shipping: SMSA, Aramex, Naqel, J&T
• Arabic-first: RTL, bilingual copy, Hijri calendar, mobile-first (>80% of Salla traffic on mobile)

How It Works (Skills, Commands, Plugins)

Skills are the building blocks. Each skill gives Claude domain knowledge and frameworks for a specific growth task — acquisition, activation, seasonal campaigns, pricing, content, creative.

Skills load automatically when relevant. For explicit invocation, use /plugin-name:skill-name or /skill-name (Claude adds the prefix).

Commands are user-triggered workflows invoked with /command-name. They chain one or more skills into end-to-end processes. For example, /salla-campaigns-seasonal chains seasonal context, merchant segmentation, creative brief, copy (AR/EN), and KPI planning into a complete campaign.

Plugins group related skills and commands into installable packages. Each plugin covers a growth domain — lifecycle, campaigns, strategy, content, creative.

Installation

Claude Cowork (recommended for non-developers)

1. Open Customize (bottom-left)
2. Go to Browse plugins → Personal → +
3. Select Add marketplace from GitHub
4. Enter: bakrsabeeh/Salla-super-PMM

All 5 plugins install automatically. You get both commands and skills.

Claude Code (CLI)

# Step 1: Add the marketplace
claude plugin marketplace add bakrsabeeh/Salla-super-PMM

# Step 2: Install individual plugins
claude plugin install salla-growth-foundation@Salla-super-PMM
claude plugin install salla-merchant-lifecycle@Salla-super-PMM
claude plugin install salla-growth-campaigns@Salla-super-PMM
claude plugin install salla-growth-strategy@Salla-super-PMM
claude plugin install salla-content-creative@Salla-super-PMM

Codex CLI (OpenAI)

# Step 1: Add the marketplace
codex plugin marketplace add bakrsabeeh/Salla-super-PMM

# Step 2: Install the plugins you want
codex plugin add salla-growth-foundation@Salla-super-PMM
codex plugin add salla-merchant-lifecycle@Salla-super-PMM
# ... (repeat for other plugins)

Other AI assistants (skills only)

The skills/*/SKILL.md files follow the universal skill format and work with any tool that reads markdown.

Tool	How to use	What works
Gemini CLI	Copy skill folders to .gemini/skills/	Skills only
OpenCode	Copy skill folders to .opencode/skills/	Skills only
Cursor	Copy skill folders to .cursor/skills/	Skills only
Kiro	Copy skill folders to .kiro/skills/	Skills only

# Example: copy all skills for OpenCode (project-level)
for plugin in salla-*/; do
  mkdir -p .opencode/skills/
  cp -r "$plugin/skills/"* .opencode/skills/ 2>/dev/null
done

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Available Plugins

1. salla-growth-foundation — Context setup and intelligent routing (2 skills, 2 commands)