From hormozi-skills
Audit an offer to find weak points and get specific fixes. Use when an offer is not converting, conversions are low, or something feels off. Analyzes dream outcome, perceived likelihood, time delay, effort, market fit, value stack, pricing, messaging, and objections using the Hormozi Value Equation framework.
How this skill is triggered — by the user, by Claude, or both
Slash command
/hormozi-skills:audit-offerThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Analyze any offer and identify what is stopping it from converting.
Analyze any offer and identify what is stopping it from converting.
This skill:
Goal: turn a weak or average offer into a strong, obvious buy.
Activate this skill when:
This skill works with:
OFFER.mdThe assistant produces:
The audit is based on:
Plus:
Identify:
Summarize:
This offer helps X achieve Y using Z.
Check:
Weak signs:
Check:
Weak signs:
Check:
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# OFFER_AUDIT.md
## 1. Offer Summary
- Who it’s for
- What it promises
- How it works
- Price
---
## 2. Overall Diagnosis
- Strengths
- Weaknesses
---
## 3. Value Equation Analysis
### Dream Outcome
- Score:
- Issues:
- Fixes:
### Perceived Likelihood
- Score:
- Issues:
- Fixes:
### Time Delay
- Score:
- Issues:
- Fixes:
### Effort & Sacrifice
- Score:
- Issues:
- Fixes:
---
## 4. Market Fit
- Issues:
- Fixes:
---
## 5. Offer Structure
- Issues:
- Fixes:
---
## 6. Value Stack
- Issues:
- Fixes:
---
## 7. Pricing
- Issues:
- Fixes:
---
## 8. Messaging
- Issues:
- Fixes:
---
## 9. Objections & Trust
- Issues:
- Fixes:
---
## 10. Top Priority Fixes
1. Fix
2. Fix
3. Fix
---
## 11. Quick Wins
- Fast improvements to implement immediately
⸻
Scoring System (Optional)
Each category scored 1–10:
• 1–3 = critical issue
• 4–6 = needs improvement
• 7–8 = solid
• 9–10 = strong
⸻
Decision Rules
Fix outcome first when:
• it’s unclear
• it’s not compelling
Add proof when:
• trust is low
• claims feel weak
Reduce effort when:
• execution feels heavy
• drop-off is high
Reduce time when:
• results feel far away
• motivation is low
Improve messaging when:
• people don’t understand quickly
• hooks feel weak
⸻
Before vs After Example
Before
• unclear offer
• weak value
• low conversions
After
• clear outcome
• strong value stack
• better positioning
• higher conversions
⸻
Style Guidelines
• direct and honest
• no fluff
• clear problems and fixes
• actionable insights
⸻
Success Criteria
The skill works when:
• weak points are obvious
• fixes are clear and actionable
• the offer becomes stronger
• conversions improve
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