hormozi-skills

Master offer-building orchestrator inspired by Alex Hormozi's frameworks. Captures raw ideas, notes, or existing offers from the user, interviews them to extract market, problem, outcome, and constraints, then routes to specialized subagents to produce offer documents. Use when user wants to build an offer, validate a business idea, create a pitch, audit an existing offer, go from idea to sellable product, or needs a full sales system.

Internal subagent. Called by hormozi-orchestrator only. Executes market research, micro-niche scoring, pain extraction, and demand validation. Writes output/MARKET_RESEARCH.md.

Internal subagent. Called by hormozi-orchestrator only. Builds a Grand Slam Offer and generates positioning angles. Applies hormozi-offer, offer-angles, business-model, and dfy-dwy-diy frameworks. Writes output/OFFER.md and output/OFFER_ANGLES.md.

Internal subagent. Called by hormozi-orchestrator only. Sets value-anchored pricing, destroys objections, and designs productization and scaling strategy. Applies pricing-strategy, objection-destroyer, and productize frameworks. Writes output/PRICING.md, output/OBJECTIONS.md, and optionally output/PRODUCTIZATION.md.

Internal subagent. Called by hormozi-orchestrator only. Builds the full sales layer — pitch, hooks, and landing page copy. Applies hormozi-pitch, hormozi-hooks, and landing-page-copy frameworks. Writes output/PITCH.md, output/HOOKS.md, and output/LANDING_PAGE.md.

Audit an offer to find weak points and get specific fixes. Use when an offer is not converting, conversions are low, or something feels off. Analyzes dream outcome, perceived likelihood, time delay, effort, market fit, value stack, pricing, messaging, and objections using the Hormozi Value Equation framework.

Design a bonus stack that kills objections and increases perceived value. Use when the offer feels weak, price resistance is high, or conversions are low. Maps objections to bonus solutions, assigns delivery formats and perceived values, and outputs a structured bonus stack.

Design the right business model for monetizing skills and expertise. Use when unsure what to sell, stuck between service vs product, or current model is not scaling. Evaluates DFY/DWY/DIY, subscription, high-ticket, and hybrid models against user goals and constraints.

This skill should be used when the user asks to "create a plugin", "make a GitHub plugin", "turn my repo into a plugin", "create a Claude Code plugin", "create a Codex plugin", "publish my skills as a plugin", or "set up a plugin marketplace". Scaffolds the complete file structure for a repo that works as both a Claude Code and Codex plugin with marketplace support.

Choose the best delivery mechanism for an offer — Done For You, Done With You, or Do It Yourself. Use when the offer exists but feels weak, delivery format is unclear, or scaling vs customization is a tradeoff. Scores each model on speed, ease, perceived value, and scalability.