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Build email sequences that convert subscribers into customers. Use when you have a lead magnet and need a welcome sequence, nurture sequence, or sales sequence. Covers welcome, nurture, conversion, launch, and re-engagement sequences. Triggers on: write welcome emails, email sequence for, nurture sequence, convert my list, onboarding emails, launch sequence, drip campaign, email funnel. Outputs complete email sequences with subject lines, timing, and full copy.
How this skill is triggered — by the user, by Claude, or both
Slash command
/marketing:email-sequencesThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Most lead magnets die in the inbox. Someone downloads your thing, gets one "here's your download" email, and never hears from you again. Or worse—they get blasted with "BUY NOW" emails before you've earned any trust.
Most lead magnets die in the inbox. Someone downloads your thing, gets one "here's your download" email, and never hears from you again. Or worse—they get blasted with "BUY NOW" emails before you've earned any trust.
The gap between "opted in" and "bought" is where money is made or lost. This skill builds sequences that bridge that gap.
Transform a lead magnet subscriber into a customer through a strategic email sequence that:
Output format: Complete email sequences with subject lines, preview text, full copy, send timing, and CTAs.
| Sequence | Purpose | Length | When to Use |
|---|---|---|---|
| Welcome | Deliver value, build relationship | 5-7 emails | After opt-in |
| Nurture | Provide value, build trust | 4-6 emails | Between welcome and pitch |
| Conversion | Sell the product | 4-7 emails | When ready to pitch |
| Launch | Time-bound campaign | 6-10 emails | Product launch |
| Re-engagement | Win back cold subscribers | 3-4 emails | Inactive 30+ days |
| Post-Purchase | Onboard, reduce refunds, upsell | 4-6 emails | After purchase |
Get these inputs before writing any sequence:
This is the most important sequence. First impressions compound.
Email 1: DELIVER — Give them what they came for
Email 2: CONNECT — Share your story, build rapport
Email 3: VALUE — Teach something useful (quick win)
Email 4: VALUE — Teach something else (builds authority)
Email 5: BRIDGE — Show what's possible with more help
Email 6: SOFT PITCH — Introduce the offer gently
Email 7: DIRECT PITCH — Make the ask
Purpose: Deliver the lead magnet, set expectations, get first micro-engagement.
Subject line formulas:
Structure:
[Greeting — keep it simple]
[Deliver the goods — link to lead magnet]
[Quick start — one action they can take in next 5 minutes]
[Set expectations — what emails are coming]
[Micro-CTA — hit reply, answer a question, or take one action]
[Sign off]
Example:
Hey,
Your positioning skill is attached. Here's how to use it in 60 seconds:
1. Download the .md file
2. Add it to Claude Code (or paste into any Claude conversation)
3. Ask Claude: "Find positioning angles for [your product]"
That's it. Try it on whatever you're working on right now.
Over the next week, I'll send you a few emails showing how to get the most out of this skill—and what else is possible when Claude has real methodology instead of generic prompts.
Quick question: What are you hoping to use this for? Hit reply and let me know. I read every response.
— James
Timing: Immediately after opt-in
Purpose: Build rapport through vulnerability and shared experience.
Subject line formulas:
Structure:
[Story hook — specific moment or realization]
[The struggle — what you went through]
[The insight — what you learned]
[The connection — how this relates to them]
[Soft forward reference — hint at what's coming]
[Sign off]
Example:
Quick story:
Two years ago, I spent $2,400 on a brand strategist. She was smart. She delivered a 47-page PDF. It sat in my Google Drive for six months.
Not because it was bad. Because I didn't know how to USE it.
That's when I realized: frameworks without implementation are just expensive decoration.
So I started building something different. Not strategy decks. Not consulting. Something you could actually use, immediately, every time you needed it.
That's what the positioning skill is—strategy that executes itself.
Tomorrow I'll show you what Sarah found when she ran it on her SaaS product. (Her exact words: "I've been explaining this wrong for two years.")
— James
Timing: Day 2
Purpose: Teach something useful. Demonstrate expertise. Create a quick win.
Subject line formulas:
Structure:
[Hook — insight or observation]
[The problem — what most people get wrong]
[The solution — what to do instead]
[Example or proof — show it working]
[Action step — what they can do right now]
[Sign off]
Timing: Day 4
Purpose: Continue building trust. Different angle or topic.
Subject line formulas:
Structure: Same as Email 3, different topic.
Timing: Day 6
Purpose: Show the gap between where they are and where they could be. Introduce concept of the paid offer without pitching.
Subject line formulas:
Structure:
[Acknowledge progress — what they can now do with the lead magnet]
[Reveal the gap — what they still can't do]
[Paint the picture — what's possible with the full solution]
[Soft mention — the offer exists, no hard sell]
[Sign off]
Example:
By now you've probably run the positioning skill on at least one project.
You can find angles. That's the foundation.
But here's what you can't do with just one skill:
- Turn that angle into a landing page that converts
- Write emails that get opened and clicked
- Create content that ranks AND reads well
- Build sequences that turn subscribers into customers
The positioning skill is 1 of 9 in the full system.
Each skill handles a different piece: copy, content, newsletters, lead magnets, email sequences, content distribution.
Together they give Claude a complete marketing methodology—not prompts, but the actual frameworks behind $400k+ in revenue.
I'll tell you more about it tomorrow. For now, keep using the positioning skill. It's yours forever.
— James
Timing: Day 8
Purpose: Introduce the offer properly. Handle objections. Let them self-select.
Subject line formulas:
Structure:
[Transition — building on bridge email]
[The offer — what it is, what's included]
[Who it's for — specific situations]
[Who it's NOT for — disqualification]
[Social proof — if available]
[The ask — soft CTA, no urgency yet]
[Sign off]
Timing: Day 10
Purpose: Make the clear ask. Create urgency if authentic.
Subject line formulas:
Structure:
[Direct opener — no buildup]
[Restate core value — one sentence]
[Handle remaining objection — the big one]
[Urgency — if real (price increase, bonus deadline, limited)]
[Clear CTA — exactly what to do]
[Final thought — personal note]
[Sign off]
Timing: Day 12
For when you're ready to pitch—either after welcome sequence or as a standalone campaign.
Email 1: OPEN — Introduce the offer, core promise
Email 2: DESIRE — Paint the transformation, show the gap
Email 3: PROOF — Testimonials, case studies, results
Email 4: OBJECTION — Handle the biggest "but..."
Email 5: URGENCY — Why now matters (if authentic)
Email 6: CLOSE — Final push, clear CTA
Email 7: LAST CALL — Deadline reminder (if applicable)
For time-bound campaigns: product launches, promotions, cohort opens.
Pre-Launch (Optional, 1-2 emails):
Cart Open (2-3 emails):
Mid-Launch (2-3 emails):
Cart Close (2-3 emails):
Day -3: Seed (optional)
Day -1: Coming tomorrow
Day 0: Cart open (morning)
Day 0: Cart open (evening, different angle)
Day 2: Deep-dive on value
Day 4: Social proof
Day 5: Objection handling
Day 6: 48-hour warning
Day 7: 24-hour warning (morning)
Day 7: Final hours (evening)
Day 7: Last call (before midnight)
For subscribers who haven't opened in 30+ days.
Email 1: Pattern interrupt — different subject line style, acknowledge absence
Email 2: Pure value — best content, no ask
Email 3: Direct question — do you want to stay?
Email 4: Final — removing from list (creates urgency)
1. Curiosity Gap
2. Direct Benefit
3. Personal/Story
4. Question
5. Urgency (when real)
6. Pattern Interrupt
40% of people read the P.S. first. Use it for:
Multiple CTAs = no CTAs. Every email should have ONE clear action.
Exception: Delivery email can have "download" + "reply with question"
1-3 sentences max. Email is scanned, not read.
First 40-90 characters appear in inbox preview. Make them count.
Bad: "Having trouble viewing this email?" Good: "[Continuation of subject line curiosity]"
Create curiosity within emails:
Email 1 → Email 2 → Email 3 → Email 4 → Pitch
Simple. Works for short sequences. No branches.
Email 1 → Email 2 → [Clicked?] → YES: Pitch sequence
→ NO: More value sequence
Behavior-based. More sophisticated. Requires automation.
Welcome (5 emails) → [Wait 7 days] → Conversion (5 emails) → [No purchase] → Nurture (ongoing)
Full lifecycle. Most complete.
| Sequence | Frequency | Notes |
|---|---|---|
| Welcome | Days 0, 2, 4, 6, 8, 10, 12 | Front-load value |
| Nurture | Weekly or 2x/week | Consistent rhythm |
| Conversion | Every 2 days | Enough touch without annoying |
| Launch | Daily or every other day | Intensity justified by deadline |
| Re-engagement | Days 0, 3, 7, 10 | Give time to respond |
Trust required scales with price.
# [Sequence Name] — [Product/Offer]
## Sequence Goal
[What this sequence accomplishes]
## Timing
[Send schedule]
## Emails
### Email 1: [Name]
**Send:** [Timing]
**Subject:** [Subject line]
**Preview:** [Preview text]
**Purpose:** [What this email does]
[Full email copy]
---
### Email 2: [Name]
...
---
**Email [#]:** [Name/Purpose]
**Send timing:** [Day X or trigger]
**Subject line:** [Subject]
**Preview text:** [First 60 chars of preview]
**CTA:** [What action you want]
---
[FULL EMAIL COPY]
---
**P.S.** [If applicable]
---
Send: Immediately Subject: Your positioning skill is inside Preview: Here's how to use it in 60 seconds
Hey,
Your positioning skill is attached. [LINK]
Here's how to use it in 60 seconds:
That's it. Try it right now on whatever you're working on.
Over the next week, I'll send you a few emails showing how to get more out of this—plus what happens when Claude has an entire marketing methodology instead of one skill.
Quick question: What project are you hoping to use this for? Hit reply and tell me. I read every one.
— James
Send: Day 2 Subject: Why I built this (quick story) Preview: $2,400 on a strategist and nothing to show for it
Quick story:
Two years ago I hired a brand strategist. $2,400. She delivered a 47-page PDF.
It sat in my Google Drive for six months.
Not because it was bad. Because I had no idea how to implement it. Every time I tried to write a landing page or position an offer, I'd open the PDF, get overwhelmed, and close it.
That's when I realized: Frameworks without implementation are expensive decoration.
So I started building something different.
Not strategy decks. Not consulting. Something you could actually USE—every time you needed to write copy, find an angle, plan content, or build a sequence.
The positioning skill you downloaded? That's one piece.
Tomorrow I'll show you what happened when Sarah ran it on her SaaS product. (Her words: "I've been explaining this wrong for two years.")
— James
Send: Day 4 Subject: What Sarah found in 12 minutes Preview: "I've been explaining this wrong for two years"
Sarah runs a SaaS tool for freelancers. Revenue had plateaued.
She'd tried:
Then she ran the positioning skill.
12 minutes later, she had 5 distinct angles she'd never considered.
The winner: Stop positioning as "invoicing software." Start positioning as "get paid faster without awkward follow-ups."
Same product. Different angle. Her landing page conversion went from 2.1% to 4.7%.
The skill didn't write her landing page. It found the angle that made everything else easier.
That's what methodology does—it changes what you see.
Try it again today. Pick something that's not converting the way you want. Find the angle you've been missing.
— James
P.S. Tomorrow: the one thing the positioning skill can't do (and why it matters).
Send: Day 6 Subject: You can find angles now. But can you do this? Preview: What one skill doesn't cover
By now you've probably found a few angles using the skill.
That's the foundation. Positioning is where everything starts.
But here's what you can't do with just one skill:
The positioning skill is 1 of 9.
Together they give Claude a complete marketing methodology. Not prompts—methodology. The frameworks behind $400k+ in 9 months.
I'll tell you more about the full system tomorrow.
For now, keep finding angles. The skill is yours forever.
— James
Send: Day 8 Subject: The full system (if you want it) Preview: 9 skills, one methodology, $149
You've been using the positioning skill for a week.
If you're finding it useful, here's what else is available:
The Vibe Marketing Skills Pack — $149
9 skills that give Claude a complete marketing methodology:
| Skill | What It Does |
|---|---|
| brand-voice | Defines how you sound |
| positioning-angles | Finds angles that sell (you have this) |
| keyword-research | Identifies what to write about |
| lead-magnet | Creates opt-in offer concepts |
| direct-response-copy | Writes pages that convert |
| seo-content | Writes content that ranks |
| newsletter | Creates email editions |
| email-sequences | Builds sequences that convert |
| content-atomizer | Turns 1 piece into 15 |
Plus the orchestrator—a meta-skill that tells you which skill to run and in what order.
This is for you if:
This is NOT for you if:
$149 once. All 9 skills. All future updates.
[GET THE FULL SYSTEM]
No pressure. The positioning skill is yours either way.
— James
Send: Day 10 Subject: Last thing about the skills pack Preview: Then I'll stop talking about it
Last email about this, then I'll leave you alone.
The skills pack is $149. That's $16.55 per skill.
For context:
You get methodology that handles all of it. Reusable. Forever.
The question isn't "is $149 a lot?" It's "what's one good landing page worth?"
If a better angle, clearer copy, or smarter content strategy gets you even ONE extra customer, you've made the money back.
[GET THE SKILLS PACK — $149]
If you have questions, hit reply. I answer everything.
— James
P.S. 200+ marketers are using this system. Join them: [LINK]
Send: Day 12 Subject: Quick question Preview: And then back to regularly scheduled programming
Quick question:
Did you decide on the skills pack?
Either answer is fine. But if something's holding you back, I'd love to know what it is. Hit reply and tell me.
After this, I'll go back to regular emails—tactics, strategies, things I'm learning. No more pitching.
If you want the skills pack later, it'll be here: [LINK]
— James
email-sequences uses:
email-sequences feeds:
The flow:
A good email sequence:
If the sequence feels like "content, content, content, BUY NOW BUY NOW" — it failed.
npx claudepluginhub 0xobat/claude-skills --plugin marketingDesigns email automation sequences with timing, subject lines, copy, and conditional logic for welcome series, nurture, re-engagement, abandoned cart, post-purchase, review requests, and custom campaigns triggered by subscriber actions.
Generates multi-email automated campaign sequences (nurture, launch, onboarding, re-engagement) with subject lines, body copy, CTAs, and A/B test suggestions.
Creates and optimizes email sequences including welcome, nurture, re-engagement, and lifecycle campaigns with strategies for timing, subject lines, CTAs, and segmentation.