marketing

Define or extract a consistent brand voice that other skills can use. Two modes - Extract (analyze existing content you're proud of) or Build (strategically construct a voice from scratch). Use when starting a project, when copy sounds generic, or when output needs to sound like a specific person/brand. Triggers on: what's my voice, analyze my brand, help me define my voice, make this sound like me, voice guide, brand personality. Outputs a voice profile that can be fed into direct-response-copy and other content skills.

Transform one piece of content into platform-optimized assets across LinkedIn, Twitter/X, Instagram, TikTok, and YouTube. Use when someone has existing content (blog post, newsletter, podcast, video) and wants to maximize distribution. Covers format specs, hook formulas, algorithm signals, and creator-tested patterns for each platform. Triggers on: repurpose this, turn this into social posts, atomize this content, create social content from, LinkedIn post from this, thread from this. Outputs platform-specific content ready to publish.

Write copy that converts. Use when writing landing pages, emails, sales copy, headlines, CTAs, social posts, or any persuasive content. Triggers on: make this convert, write copy for X, help me sell X, punch this up, write a landing page, write sales copy. Produces internet-native copy that sounds like a smart friend explaining something while quietly deploying every persuasion principle in the book. Includes complete reference material from Schwartz, Hopkins, Ogilvy, Halbert, Caples, Sugarman, and Collier.

Build email sequences that convert subscribers into customers. Use when you have a lead magnet and need a welcome sequence, nurture sequence, or sales sequence. Covers welcome, nurture, conversion, launch, and re-engagement sequences. Triggers on: write welcome emails, email sequence for, nurture sequence, convert my list, onboarding emails, launch sequence, drip campaign, email funnel. Outputs complete email sequences with subject lines, timing, and full copy.

Strategic keyword research without expensive tools. Use when someone needs content strategy, topic ideas, SEO planning, or asks what should I write about. Uses the 6 Circles Method to expand from seed keywords, clusters into content pillars, and maps to a prioritized content plan. Triggers on: keyword research for X, content strategy for X, what topics should I cover, SEO strategy, content calendar, topic clusters. Outputs prioritized keyword clusters with content recommendations.