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marketing-science-skills

Name: marketing-science-skills
Author: iclaudioo

By iclaudioo

62 evidence-based marketing skills for B2B and B2C: strategy, brand, product marketing, content, copywriting, copy editing, performance, paid ads, media buying, digital, social media, sales enablement, sales collateral, CX, analytics, tracking, growth, referral, SEO, SEO audit, AI SEO, programmatic SEO, schema markup, site architecture, email, cold email, CRO, signup flow, onboarding, form, popup, paywall, A/B testing, PR, video, automation, RevOps, pricing, launch, churn prevention, marketing psychology, compliance, competitor analysis, competitor alternatives, free tool strategy, marketing ideas, ABM, internationalisatie, marketing budget, visual content generation (Nano Banana MCP), wireframe design (Google Stitch MCP), design system (Pencil MCP), and 3-layer QA with orchestrator. Grounded in Ehrenberg-Bass, Binet & Field, Kahneman, Cialdini, BJ Fogg, and Reforge frameworks.

npx claudepluginhub iclaudioo/marketing-science-skills --plugin marketing-science-skills

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What's Inside

Skills62

ab-test-setup

/ab-test-setup

Wanneer de gebruiker een A/B-test of experiment wil plannen, ontwerpen of implementeren. Ook bij 'A/B-test,' 'split test,' 'experiment,' 'test deze wijziging,' 'variant copy,' 'multivariate test,' 'hypothese,' 'conversie-experiment,' 'testing,' 'experimenteren.' Voor tracking-implementatie, zie analytics-tracking.

abm

/abm

Account-based marketing strategieën voor B2B: target account selectie, tiered ABM (1:1, 1:few, 1:many), account scoring, multi-channel orchestratie en sales-marketing alignment. Triggers: 'ABM,' 'account-based,' 'target accounts,' 'named accounts,' 'account lijst,' 'ICP scoring.'

ad-creative

/ad-creative

Wanneer de gebruiker advertentiecreatives wil genereren, itereren of opschalen: koppen, beschrijvingen, primary text of volledige advertentievariaties voor betaalde advertentieplatformen. Triggers: 'ad copy variaties,' 'advertentiecreative,' 'koppen genereren,' 'RSA headlines,' 'bulk ad copy,' 'ad iteraties,' 'creative testing,' 'ad performance optimalisatie,' 'ad creative,' 'generate headlines,' 'bulk ad copy.' Voor campagnestrategie en targeting, zie performance-marketing. Voor landingspagina-copy, zie conversion-optimization.

ai-seo

/ai-seo

Wanneer de gebruiker content wil optimaliseren voor AI-zoekmachines, geciteerd wil worden door LLM's, of wil verschijnen in AI-gegenereerde antwoorden. Ook bij 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimaliseren voor ChatGPT,' 'optimaliseren voor Perplexity,' 'AI-citaties,' 'AI visibility,' 'AI-zichtbaarheid,' 'zero-click search,' 'AI-zoekoptimalisatie.' Dekt contentoptimalisatie voor AI answer engines, monitoring van AI-zichtbaarheid, en geciteerd worden als bron. Voor traditionele technische en on-page SEO audits, zie seo-audit. Voor structured data implementatie, zie seo-marketing.

analytics-tracking

/analytics-tracking

Analytics tracking en meetbaarheid opzetten, verbeteren of auditen. Triggers: 'GA4,' 'Google Analytics,' 'conversie tracking,' 'event tracking,' 'UTM,' 'GTM,' 'tracking plan,' 'data layer,' 'server-side tagging,' 'consent mode,' 'CAPI.'

README

Marketing Science Skills

Evidence-based marketing skills for Claude Code, powered by peer-reviewed marketing science.

What is this?

A Claude Code plugin with 30 specialist marketing skills that bring the rigor of Ehrenberg-Bass Institute research, Binet & Field effectiveness data, and behavioral science to your marketing workflow. Written in Belgian Dutch (nl-BE) with English marketing terminology where industry-standard.

Quick Start

Install the plugin in Claude Code
Use /marketing-context to set up your client context
Invoke any skill by name (e.g., /marketing-strategy, /brand-strategy)
For complex multi-domain tasks, use /marketing-orchestrator

Skills Overview

Strategy & Planning

Skill	Description
`/marketing-orchestrator`	Routes complex tasks to the right specialist skills
`/marketing-context`	Sets up client context (industry, B2B/B2C, KPIs, brand assets)
`/marketing-strategy`	B2B marketing strategy (Playing to Win, STP, Ehrenberg-Bass)
`/marketing-strategy-b2c`	B2C/FMCG strategy (penetration, mental/physical availability)
`/portfolio-strategy`	Multi-brand portfolio management and budget allocation

Brand & Product

Skill	Description
`/brand-strategy`	Brand identity, DBAs, CEPs, tone of voice
`/product-marketing`	Positioning, pricing, launch playbooks

Content & Creative

Skill	Description
`/content-marketing`	Content strategy, formats, SEO content, distribution
`/video-marketing`	Video strategy, scripting, production guidance
`/neuromarketing`	Behavioral science and cognitive biases in marketing

Channels & Execution

Skill	Description
`/performance-marketing`	Paid media strategy, ROAS optimization
`/media-buying`	Tactical media buying (bidding, campaign structure)
`/digital-marketing`	Website strategy, martech, UX principles
`/social-media`	Social media strategy, community, influencer
`/seo-marketing`	Technical SEO, keyword strategy, link building
`/email-marketing`	Email lifecycle, segmentation, deliverability
`/marketing-automation`	Marketing automation workflows and lead scoring

Sales & Growth

Skill	Description
`/sales-enablement`	B2B sales (Challenger Sale, MEDDPICC, ABM)
`/growth-marketing`	Growth loops, PLG, viral mechanics
`/conversion-optimization`	CRO, A/B testing, landing page optimization
`/conversion-b2c`	B2C e-commerce conversion and shopper marketing

Customer & Research

Skill	Description
`/customer-experience`	Customer journey, retention, NPS, churn prevention
`/customer-research`	JTBD interviews, personas, VoC
`/marketing-research`	Research methodology and data analysis
`/competitor-analysis`	Competitive intelligence and battlecards
`/marketing-analytics`	Measurement frameworks, attribution, dashboards

Communications

Skill	Description
`/pr-communications`	PR strategy, crisis comms, media relations
`/marketing-compliance`	GDPR, legal review, dark patterns detection

Quality Assurance

Skill	Description
`/marketing-qa`	Comprehensive quality review (6-dimension scorecard)
`/marketing-red-team`	Challenge assumptions and find blind spots

3-Layer QA Workflow

For important deliverables, use the 3-layer quality assurance workflow:

Generate output → /marketing-red-team → Address feedback → /marketing-qa → Final delivery

Self-Check (automatic): Every skill runs an internal quality check before delivering output
Red Team (/marketing-red-team): Challenge assumptions, find blind spots
Full QA (/marketing-qa): Comprehensive review with scoring framework

Scientific Foundation

Framework	Author	Used In
How Brands Grow	Byron Sharp / Ehrenberg-Bass	All brand and strategy skills
The Long and the Short of It	Binet & Field	Budget allocation, campaign planning
Thinking Fast and Slow	Kahneman	CRO, creative, UX
Influence	Cialdini	Content, conversion, sales
Contagious (STEPPS)	Jonah Berger	Content, social, viral
Breakthrough Advertising	Eugene Schwartz	Content matching, awareness stages
Building a StoryBrand	Donald Miller	Messaging, copy
Tiny Habits (B=MAT)	BJ Fogg	CRO, behavior design
The Challenger Sale	Dixon & Adamson	B2B sales enablement
Growth Loops	Reforge / Balfour	Growth marketing

Architecture

View full README on GitHub

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marketing-science-skills

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What's Inside

README